Current trends in international marketing

Marketing isn’t what it used to be. In today’s world, more and more companies are doing
business in countries around the world, and that means a greater number of challenges for
professional marketers. If you’re planning on expanding your business into the global
marketplace, it’s important to stay informed on current trends in international marketing so you
can pick and choose which would be most effective for your company. Here then, are some of
those trends and some basic information about each one.
Social media
One of the most effective tools for today’s professional marketers can be summed up in two
words: social media. No longer just a tool for sharing pictures of family and cute pet videos,
social networking sites like Facebook, Twitter, Instagram and more are now an undeniably
common way to market and advertise your products and services worldwide.
Video advertising
Live video streaming is a feature that has become increasingly popular among social networks.
Using live video streaming for international marketing and advertising efforts is particularly
effective for its ability to give consumers and potential customers the opportunity to experience a
“real-time” event no matter where they are on the planet. Several companies have found live
streaming to be a particularly useful way to conduct question and answer sessions with viewers.

Cross-sector marketing
Put very simply, cross-sector marketing refers to the practice of utilizing the popularity of other
brands to increase the reputation and success of your own. The fast-food industry provides a
good example of cross-sector marketing at its most basic level. Studies have shown that fast-food
restaurants that are clustered together within a short distance of one another report markedly
higher sales than those in more isolated locations.