Sample - Announcement - Mobile App

You might also like

Download as pdf or txt
Download as pdf or txt
You are on page 1of 2

TITLE: Bank X launches new mobile app

TYPE: PR announcement
USED: N/A (draft)

Bank X launches new mobile app

In today’s upwardly mobile society, technology has truly changed the way
we function in our daily lives. By simply clicking an app using our mobile phones,
we can instantly monitor the traffic situation, keep up with the latest news and
even perform banking transactions like never before.

Now, Bank X, the country’s leading global bank, continues to lead in digital
innovation with the launch of its streamlined Bank X Mobile Application. The
enhanced mobile app allows convenience, security and ease of use when you
access your Bank Xbank account wherever, whenever you want to.

“From credit cards to ATMs, Bank X has a long history of embracing new
technologies to transform how it serves clients,” states Mr. {name redacted},
Consumer eBusiness head for Bank X Philippines. “With our mobile app platform,
our account holders can truly bank on the go.”

The Philippine edition of the Bank X Mobile App now provides convenience
when conducting everyday banking activities. For starters, the revamped interface
enables clients to pay bills and transfer funds directly from their smartphones
round the clock in real time from anywhere in the world.

Another new feature of the Bank X Mobile App is Account Snapshot, which
allows enrolled users to view their account balances and the last 4 transactions
without the need to log in.

Besides the security granted by its generation of One Time PIN for the
Bank X account holder’s mobile number, the Bank X Mobile App also guards
against unauthorized access of the Bank X network through Secure Firewalls and
128-bit encryption. The app also makes use of Extended Validation (EV) SSl
Certificates to serve as visual proof that any mobile transaction is going through a
Bank X-certified channel.

Finally, the design of the app is fresh and intuitive, making it easy to find
the transaction or feature you want in just a few clicks. Whether you’re digitally
savvy or a first-timer on the digital world, the app allows you to quickly review the
latest foreign exchange rates, book time deposits, reset PINs, activate ATM cards,
and even check out any deals available exclusively to account holders enrolled
online.

Feedback on the Bank X Mobile App has been promising thus far.
According to R.V., 50 percent of digitally active Bank X account holders are on the
platform. He adds, "We are also seeing that users of the mobile app give it high
satisfaction scores thanks to its ease of use."

The Bank X Mobile App is available for download on both the Apple App
Store and the Google Play Store. For more information on this and other digital
innovations by Bank X, visit http://www.BankX.com.ph/.

You might also like