C CC C: A) C Introduction ) C Need, Scope C) C O Ective

c
cc c
m
m
ñ
a)c Introduction c
)c Need , scope c
c)c O ective c
2 ? ccccccc c
c c
)c 0eview of literature c
Ê)c 0esearch methodology
?)c 0eference
Ñ)c U0
|)c ÿuestionnaire
c
c

cc
he o ective of foodstuff laeling is to guarantee that consumers have access to complete
information on the content and composition of products, in order to protect their health and their
interests. Other information may provide details on a particular aspect of the product, such as its
origin or production method. Some foodstuffs, such as genetically modified organisms,
allergenic foods, foods intended for infants or even various everages, are also su ect to specific
regulations.
In 1990, the Nutrition aeling and |ducation ct went into effect. he USÑ and the FÑ
designed the requirements so that consumers would have useful information aout the food they
eat. ccording to the Nutrition aeling and |ducation ct, all food laels must contain the
following information:
ºc ?ommon name of the product

ºc Name and address of the product¶s manufacturer
ºc Net contents in terms of weight, measure or count, and:
Ingredient ist ± ists the ingredients in descending order of predominance and weight. In
Krispy Krunchies, the ingredients are listed at the ottom of the lael. s you can see, the
predominant ingredient is corn, next is oil, then cheese, etc.
Serving Sizes ± |ach package must identify the size of a serving. In Krispy Krunchies, one
package contains one serving. he nutritional information given on the lael is ased
on one serving of the food.
Nutrition Facts ± each package must identify the quantities of specified nutrients and food
constituents for one serving. From this information, you can gleam some very useful
information.
. Information given on the lael of food product helps consumer to make cognitive
learning in their mind. he cognitive learning may influence the consumer uying ehavior and
make different perceptions aout product. Purpose of the study to know the factors which
influence consumer learning and uying ehavior after reading the laeling in formation of food
product.
Vcc c cc
m GGG

oday consumers are relatively more educated than previous 20 years as we seen in aove tale
hence the awareness of consumer aout packaging information have increased. hus the study is
the very use full to for food industry to understand the consumer uying ehavior related to food
products. Êecause the literacy rate of Pun a in 1991 was 58.51% which increases in 2001 to
74.19% which is showing there are great development of Pun a during census 1991 to 2001 in
education ecause its leads the whole development that¶s why we feel the need of this study
means people how much ecome aware and what effect came in due to literacy aout their right
and responsiility with respect to purchasing of any food products.
c
c
ccc c c
rc he study will e conducted in mritsar, udhiana, Jalandhar and Phagwara of Pun a
and it is decided to consider all malls in these places like ig azaar, vishal mega mart,
life style, easy day, where we can easily find out the respondent for the survey.
Y c
c
c c
rc o find out the effectiveness of packaging information on consumer learning.
cccccccccccc
c cc
rc o find out the dominating factor among all factors.

rc o find out the consumer awareness aout food packet information.
cc c
c
c ?c
c !c
c c "c Vc #$$%&c Ñiet-related
health prolems have increased dramatically over the last few years. ?onsequently, nutritional
laeling has emerged as an important aspect of consumers' food purchase decisions. Nutritional
content in food products is considered to e a credence attriute. However, if trustworthy
nutritional laels are availale, nutritional laels could function as a search characteristic. his
paper synthesized the results of empirical research related to nutritional lael use. he summary
of results presented in this paper provides valuale information for directions for future research
and development of theoretical and empirical studies. Our review indicates that several factors
affect the use of nutrition information, ut a numer of these factors have conflicting effects due
to differences and diversity in methodology, data, timing, location, and scope of the studies. In
addition, although there is some consistency as to which general factors are considered y
researchers, the range of factors included in the individual studies varied consideraly. here
also seems to e a need to roaden research in specific directions in order to increase the
generalizaility of the findings. c '
c c #$$(& the purpose of this paper is to
provide insight into whether GM-laeling leads to different processing ehavior of food stimuli
compared to when products are not laeled. task was designed to investigate people's
categorization ehavior as a function of information provided. In two studies each participant
was randomly allocated to either the experimental "GM-laeled condition", or the control "non-
laeled condition". Ñifferent processing strategies and different characteristics are used to udge
products that are laeled as genetically modified or not. GM laeling of foods is interpreted to
induce analytical processing of information and therefore the products are classified relatively
more often on the asis of verifiale categorization criteria compared to when they were not
laeled as GM. When products are not laeled as GM, information is more likely to e
automatically processed and non-verifiale categorization criteria are used. his is the first study
to examine the processes that laeling as GM rings aout. he categorization criteria on the
asis of which the participants classified the products into two groups were scored. Six different
criteria were mentioned y the participants (whether they ate it or not, whether it was healthy or
not, whether the products were vegetale or animal, whether it was natural or not, whether it was
a processed product or not and whether it they accepted it or not). We regrouped the criteria in
two ma or groups, namely the "verifiale categorizations. )c Yc #$$*& so many
consumers are taking time to read nutrition laels, there is also a marketing opportunity for food
manufacturers to provide consumer-friendly information on laels that may entice shoppers to
switch rands at the point of purchase," said Ñeepak Varma, senior vice president of Nielsen
?ustomized 0esearch. "Food marketers can make relatively low investments in pack and
laeling changes compared to advertising and promotions, and drive significant sales.
c
Y
c #$$+& proposed regulation on the provision of food information to consumers --
suggests, has a rather roader remit than the simple laeling of food and drink products. In
respect of actual laeling, the proposed resolution clarifies the responsiility for laeling in
respect of different food usiness operators along the supply chain, introduces a minimum print
size for carrying information on laels, and requires that information on allergenic ingredients
should e availale for non-pre-packed foods sold through retail and catering outlets. t present
there were no comprehensive rules on compulsory laeling in the |U and the present legal
provisions have ecome simply confusing, thus giving rise to legal uncertainty. . Uniform |U
rules on food laeling "is a necessary step", such uniformity would make for transparency in the
interests of consumers and would offer food enterprises a greater degree of legal certainty, since
a whole series of existing provisions would e comined in the new regulationc,
c- c
V c. /c#$$+& the issue of cloned food laeling came to the forefront on January 15,
2008, with the release of a controversial report y the Food and Ñrug dministration (FÑ).
his paper aims to explore issues surrounding cloned food sources, specifically the increasingly
vocal demands y the merican pulic for mandatory laeling. his paper reviews literature to
examine the culture and structure of the FÑ over the past ten years. |thical, economic and
pulic health concerns surrounding cloned food sources are also examined. ?omparisons are
made to the shared history of genetically modified organisms (GMOs). Political process and
implementation of the ?loned Food aeling ct (S. 414) are explored. he FÑ faces legal and
cultural pressure to speed medications to market. he processes created y this struggle also
affect the regulation of agriculture; this can e seen in the similar histories of GMOs and cloned
food. |thical issues surrounding cloned food laeling include animal welfare and the usurpation
of the creator's role.c V c ,c Y
c #$0$& this research indicates that a simple logo
helped students identify healthful food choices, and positively influenced food choice,"
commented Professor Freedman. "It would e interesting to determine if a comination of point-
of-purchase nutrition information, coupled with economic incentives (e.g. lower prices for
healthier foods) would further drive consumers to choose these healthier food items. We must
aggressively test such options in light of the increasing threat of oesity to the health of our
society. ow rates of lael use also suggest that national campaigns or modification of the food
lael may e needed to reduce the proportion of the population not using this information.
Possile changes to the current lael that have een suggested include olding calorie
information, reporting the total nutrient intake for foods likely to e consumed in a single sitting,
and using more intuitive laeling that requires less cognitive processing such as a red, yellow,
and green 'traffic light' signs on the front of the lael. he food lael alone is not expected to e
sufficient in modifying ehavior ultimately leading to improved health outcomes, ut may e
used y individuals and nutrition professionals as a valuale and motivating tool in our efforts to
comat oesity and diet-related chronic disease.cc1 c#$0$& he Food Safety and
Standards ct 2006, amended in 2008, says food items should carry laels that include the
weight of the product, list of ingredients present and nutrition information-including total
calories (energy value) as well as amounts of protein, carohydrate, fat, sodium (salt), sugars,
dietary fire, vitamins and minerals. ccording to noop Mishra, director and head of the
department of diaetes, oesity and metaolic diseases, Fortis Hospitals, New Ñelhi, it is a myth
that if a lael says "cholesterol free", then the product will not affect lood cholesterol levels. ,
the small-scale manufacturers either skip this laeling procedure or mislead the consumers
through false claims," says Swati Êhardwa , nutritionist, National Ñiaetes, Oesity and
?holesterol Foundation (N-Ñoc), New Ñelhi. |ven larger companies, some playing y more
stringent rules in international markets, are guilty of misleading with laels such as "heart
healthy", "fat free" or "sugar free", ased on myths and half-truths.c2c3
c
c
1
c #$0$& Most food companies in India have started reducing portion sizes and are
reformulating existing products to reduce saturated fat, cholesterol, added sugars and sodium in
line with gloal trends. Food and everage companies are gearing up to meet the requirements of
the integrated food law that will e mandatory this year, say industry players. he unified food
law plans to set up, among other things, mandatory laeling of ingredients, and a scientific panel
to audit the claims made y functional foods flooding the market. he food law will also include
a feature called 'food recall'.
c
c
c c
c
c
0esearch in common parlance refers to a search for knowledge. One can also define research as a
scientific and systematic search for pertinent information on a specific topic. ccording to
?c 4 research comprises defining and redefining prolems, formulating hypothesis
or suggested solutions; collecting, organizing and evaluating data; making deductions and
reaching conclusions; and at last carefully testing the conclusions to determine whether they fit
the formulating hypothesis.
' c he study is in nature with survey method eing used to complete
the study ecause this research is the most commonly used and the asic reason for carrying out
descriptive research is to identify the consumer learning with respect to information given on
food packet. Ñescriptive research is also called Statistical 0esearch. he main goal of this type
of research is to descrie the data and characteristics aout what is eing studied. he purpose of
the study to know the consumer learning with respect to information given on food packet. he
research was conducted in Pun a. Ma or o ective of descriptive research is to descrie
something usually market characteristics or functions .and also this research is already done
efore this research.
c!c
sample of ³500´ consumers of Pun a (150 respondent from udhiana,150 respondent

from mritsar, 100 respondent from Jalandhar and 100 respondent from Phagwara) are
taken for the purpose of study and analysis.
c
c

c
c
c
Sample unit consisted of consumer who purchasing packed food product in Pun a.
c
c
|very consumer who purchasing packed food products in Pun a.

c
5 c
cc
c5 c
c?

c
technique (non proaility sampling) was
used for the survey.
c
: data was collected through primary and secondary sources.
c primary data was collected with the help of structured questionnaire and personal
interview with consumers.

c Source of secondary data was collected with help of pulished, ournals (ritish
food of ournal) and the wesites.
c
c

c
c
c?c#$$%& ³?onsumers¶ Use of Nutritional aels: 0eview of
0esearch Studies and Issues´ Academy of Marketing Science ReviewXcVol.c6 pg. 1 ISSN
15261794.
c'
cV
cc3cc $$(& ³|ffects of laeling on information processing´

Êritish Food JournalXcVol.0$+, Iss. 4; pg. 305.
c)cYc#$$*& ³Nutrition laels get more attention´ Natural Foods Merchandiser; Volc
+, Iss. 9; pg. 1, 1 pgs
c
cY
c#$$+& ³|U pushes ahead with additives and laeling legislation for food and
drinks sectors Management briefing: Food information, just - Drinks. Êromsgrove; pg. 7, 6 pgs
,
c- cV c. /c#$$+& ³?loned food laeling: history, issues, and ills´;
¬nternational Journal of Pharmaceutical and Healthcare Marketing; Vol Ë, Iss.2; pg. 149

c#$0$)´Health ?are, Hospitals; Nutritional aeling and Point-of-Purchase Signs
Influence Healthy Food ?hoices´ Êiotech Êusiness Week; vol7 pg. 1069.
2c3
c
c1
c#$$+& ³Food cos have a lael solution´ ribune
Êusiness.vol.+,iss. 5, pp. 23-31.
,
c- cV c. /c#$$+& ³?loned food laeling: history, issues, and ill S8
¬nternational Journal of Pharmaceutical and Healthcare Marketing. VolcË, Iss. 2; pg. 149
c
c
c
c

c9
rc http://proquest.umi.com/pqdwedid=1135733971&sid=5&Fmt=3&clientId=129893&0
ÿ=309&VName=PÿÑ
ÿ=309&VName=PÿÑ
ÿ=309&VName=PÿÑ
ÿ=309&VName=PÿÑ
ÿ=309&VName=PÿÑ
ÿ=309&VName=PÿÑ
ÿ=309&VName=PÿÑ
ÿ=309&VName=PÿÑ
c
c
:9;' YVV ;
ºc Name:- ««««««««««««««««««««««..
ºc ddress:- «««««««««««««««««««««..
ºc ge:-
Êelow 21 22 ± 35
36 ± 45 45 ± aove
ºc Gender :-
Male female
ºc Occupation:-
Student Self |mployed
Salaried If any other
han specify ««««««««««««««««..
ºc Income own or family (p/month.):-

Êelow 20000 20000-30000
30000-35000 35000-aove
1.c re you aware aout information given on food packet (if yes how you come to know )
Êy food packet y dept. of consumer affair

wareness programme any other media
Êy the govt.
han specify««««««««««««««««««««...
(If no than go question no 6)
2.c Ño you check the information given on food packet efore purchase
Yes No (If no than go question no 7)

3.c If yes than how
lways often
Sometime
4.c Which information of food packet affects your learning more efore purchasing (please
rate according to yourself 1 to 5)
0c
cc
c cc
Ëc " cc c
c
7c c
cc
6c
c
c
&c I would uy food product whether I see the c/ on the product.
1. 2. 3. 4. 5.
&c I would uy food product whether I see the on the product.
1. 2. 3. 4. 5.
&c I would uy food product whether I see the on the product.
1. 2. 3. 4. 5.
&c I would uy food product whether I see the c on the product.
1. 2. 3. 4. 5.
&c I would uy food product whether I see the <c on the product.
1. 2. 3. 4. 5.
&c I would uy food product whether I see the c

. on the product.
1. 2. 3. 4. 5.
&c I would uy food product whether I see the /

c on the product.
1. 2. 3. 4. 5.
&c I would uy food product whether I see the

c on the product.
1. 2. 3. 4. 5.

c
con the product.
1. 2. 3. 4. 5.

cc
on the product.
1. 2. 3. 4. 5.
/&c I would uy food product whether I see the cc

on the product.
1. 2. 3. 4. 5.
&c I would uy food product whether I see the c

on the product.
1. 2. 3. 4. 5.
&cI would uy food product whether I see the

c
c=c on the product.
1. 2. 3. 4. 5.
&c I would uy food product whether I see the <c on the product.
1. 2. 3. 4. 5.

c on the product.
1. 2. 3. 4. 5.
&c I would uy food product whether I see c/ on the product.
1. 2. 3. 4. 5.
5&c I would uy food product whether I see the c=c

c
cthe product.
1. 2. 3. 4. 5.
1.c 2. 3. 4. 5.
&c I would uy food product whether I see the cc

cc
on the product.
1. 2. 3. 4. 5.
1. 2. 3. 4. 5.
&c I would uy food product whether I see the cc

on the product.
1.c 2. 3. 4. 5.
5.c Ño you think the information given on food packet is useful

Êeneficial up to some extent
Not eneficial
6.c What makes you unaware aout information given on food packet
ess advertisement less pulicity
Never thought aout it do not shop
7.c Why don¶t you check the information given on food packet efore purchasing
Never felt the need to do so Unimportant
Usually are misleading other
Please specify«««««««««««««
8.c re you recommending others for checking the information of food packet efore purchasing
Yes No
9.c Please share your any other feelings aout food packet information.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
cc
c

C CC C: A) C Introduction ) C Need, Scope C) C O Ective

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

C CC C: A) C Introduction ) C Need, Scope C) C O Ective

Uploaded by

Copyright:

Available Formats

c

ºc ?ommon name of the product

V c c c cc

m  GGG  

c c c c c

rc o find out the dominating factor among all factors.

c c c

 c  c

 sample of ³500´ consumers of Pun a (150 respondent from udhiana,150 respondent

|very consumer who purchasing packed food products in Pun a.

cc3cc $$(& ³|ffects of laeling on information processing´

:9;' YVV ;

han specify ««««««««««««««««..

ºc Income own or family (p/month.):-

Êy food packet y dept. of consumer affair

Yes No (If no than go question no 7)

&c I would uy food product whether I see the  c

&c I would uy food product whether I see the /

&c I would uy food product whether I see the  

&c I would uy food product whether I see the  

/&c I would uy food product whether I see the   c c 

&c I would uy food product whether I see the  c

&cI would uy food product whether I see the 

&c I would uy food product whether I see the

5&c I would uy food product whether I see the c=c

&c I would uy food product whether I see the c c

&c I would uy food product whether I see the c c 

5.c Ño you think the information given on food packet is useful

Never felt the need to do so Unimportant

Usually are misleading other

You might also like

Vcc c cc

m GGG

ccc c c

rc o find out the dominating factor among all factors.

cc c

c c

sample of ³500´ consumers of Pun a (150 respondent from udhiana,150 respondent

|very consumer who purchasing packed food products in Pun a.

cc3cc $$(& ³|ffects of laeling on information processing´

:9;' YVV ;

han specify ««««««««««««««««..

Êy food packet y dept. of consumer affair

&c I would uy food product whether I see the c

&c I would uy food product whether I see the /

&c I would uy food product whether I see the

&c I would uy food product whether I see the

/&c I would uy food product whether I see the cc

&c I would uy food product whether I see the c

&cI would uy food product whether I see the

&c I would uy food product whether I see the

5&c I would uy food product whether I see the c=c

&c I would uy food product whether I see the cc

&c I would uy food product whether I see the cc