AD-Times

2018-19
Company Name: Aditya Birla Fashion
And Retail Limited
Fashion & Retail Industry – Bird’s Eye View
• The Indian retail market is expected to demonstrate a promising year-on-year growth of 6% to reach
USD 865 billion, by 2023, from the current USD 490 billion.
• The policy governing FDI in multi-brand retail necessitates substantial investment in backend
infrastructure.
• The policy also requires retailers to source at least 30% of their products from such domestic
sources as medium and small scale industries.

• Corporatized retail is expected to grow in India, from a share of 8% in 2013 to 24% by 2023.
• Currently, the top 24 Indian cities contribute around USD 21 billion to the retail market which
corresponds to 56% of total corporatized retail and 30% of the overall retail market.

• Challenges faced by the industry:

1. Heterogeneity of the Market
2. Evolving Customer Needs
3. Rising Real Estate Rentals
4. Infrastructural Bottlenecks

SOURCE: http://www.technopak.com/files/fashion-
retail-scenario-in-india.pdf
 Aditya Birla Fashion and Retail Limited–
Introduction
Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of Aditya Birla
Group comprising ABNL'S Madura Fashion division and ABNL's subsidiaries Pantaloons
Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015

SHARE HOLDING PATTERN:

TURN OVER : 7181 CR INR

PROFIT AFTER TAX (FY2018): 118 CR INR

SOURCE: www.moneycontrol.com
 ABFRL– Strategy/Vision
VISION STATEMENT:
To passionately satisfy Indian consumer needs in fashion, style and
value, across wearing occasions in Apparel and Accessories through
strong brands and high-quality consumer experience with the ultimate
purpose of delivering superior value to all our stakeholders.

VALUES:
Integrity
Commitement
Passion
Seamlessness
Speed

SOURCE: http://www.abfrl.com
 ABFRL – Product-lines
It operates across categories like Non-apparel products:
• Shirts • Footwear and belts
• Trousers • Handbags and wallets
• T-Shirts • Fashion jewellery
• Athleisure • Watches
• Innerwear • Ties
• Handkerchiefs

BRANDS ASSOCIATED:
Madura F&L's brands: Louis Philippe, Van Heusen, Allen Solly, Peter England ,People,
Forever 21, TED Baker, Hackett,
PANTALOONS’ Brands: Rangmanch, Ajile, Honey, Akkriti, Chalk, Annabelle, Trishaa,
New Associations: Alto Moda, SF Jeans, Byford, Poppers and Chirpie Pie, Skult

The Collective– Premium Store owned by Madura

SOURCE:
http://www.adityabirla.com/businesses/Profile/aditya-birla-
fashion-and-retail-limited
 SWOT Analysis of ABFRL
Strengths:
1. Varieties of popular brands
2. Caters to all types of clothing
3. Premium fashion and international fashion is also
available
4. Winner of prestigious awards throughout years
5. A good Brand Equity by Madura Garments
6. More than 1,000 exclusive and franchise stores, and
over 2,000 premium multi-brand trade outlets
SWOT
Opportunities:
1. High growth in the industry as well
as spending income increasing
2. International fashion styles
accepted globally
3. Tie-up and association with global
brands for better global reach
Weakness:
1.Global penetration is limited as
compared to international leading brands
2.Sub Brands are similar thus they might
not know the difference in each brand’s
product offering
Threats:
1. Internal competition among brands
2. External competition and price wars
decrease the switching cost for a
customer
3. Rapidly Evolving Fashion Trends
 ABFRL – Brand Communication
• The comprehensive marketing strategy of Pantaloons is a mix of traditional and new-age
communication.

• It also exploits digital media to reach out to the Internet community.

• Additionally, it runs varied store and brand launch events and promotions, besides
corporate tie-ups to enhance brand visibility and recall.

• It also runs its own four-tier loyalty programme called "Greencard".

• Each brand has a different Brand Communication

• Links Of Ads--- Van Huesen--- https://www.youtube.com/watch?v=XQ6PGU7xV5g

Louis Philippe--- https://www.youtube.com/watch?v=l5B0X2Q-rxo
Allen Solly--- https://www.youtube.com/watch?v=ZYgT6q3NycU
Peter England--- https://www.youtube.com/watch?v=RUCdxAlrRog

• These brands have also started a new feedback mechanism called “ Mission Happiness”

SOURCE:
http://www.adityabirla.com/businesses/Profile/aditya-birla-
fashion-and-retail-limited, Youtube
 News
• Aditya Birla Fashion & Retail has reported a sales total income from operations of Rs 1,913.52
crore and a net profit of Rs 5.60 crore for the quarter ended Jun-2018

• ABFRL entered into a strategic alliance with American Eagle Outfitters, Inc11
Summer Intern(2017) Interaction
• Number of shortlists--- For two profiles: IT (18) and Marketing (56)

• Selection Process: Shortlist -- online Psychometric Test ---GD---PI (same for IT Profile)

• GD topic(if the intern could recollect)-- Offline Vs. Online (For one group)

• Number of shortlist from GD to PI--- 12 to 15

• Typical PI questions--- Take me through your resume, Situation based questions, Hobby
related questions

• Final Intake –5 (3 Marketing and 2 IT)