EARNING BY COUNSELLING

IDEA
The idea first came up in my mind of “EARNING BY COUNSELLING”, right after giving
the examination of Common Law Admission Test. I figured out that a lot of students are
quite curious about knowing the things related to several colleges and law entrance tests, I
even saw people approaching professional career counsellors and paying them a hefty sum of
money, from where I analysed that this is one such problem that every student faces either
while preparing for examinations or while getting into any college, but to my observation I
found that not every student is either able or willing to pay such hefty sum of money, which
planted the seed of founding this forum of career counselling of students by students at a very
minimal sum of money.
INITIAL STAGE AND CHALLENGES
First of all I needed a good team who can work with me on partnership basis, since the
implementation of this idea required absolute zero amount of money, I managed to get two
seniors of mine from GANDHINAGAR NATIONAL LAW UNIVERSITY and RAJIV
GANDHI NATIONAL UNIVERSITY, PATIALA. They found the idea to be pretty great
and I convinced them very easily to be a part of it.
Now we were a team of 3 people, we just needed a public platform where we could get things
going and in the age of internet, this also was a no problem at all. We thought we’ll create a
FACEBOOK PAGE and try to share our posts as much as possible so that we can make a
good audience base. This also came to us as a huge surprise but we somehow managed to get
more than 200 LIKES ON OUR FACEBOOK PAGE and FROM SECOND DAY
ONWARDS PEOPLE STARTED APPROACHING US WITH THEIR QUERIES
RELATED TO DIFFERENT COLLEGES AND ENTRANCE EXAMS.
We initially thought to work for free and we counselled more than 20 students for free and
they were extremely happy with our services.
It was the time when we were needed to take some important calls, since we were receiving a
lot of queries so we considered that moment to be best for launching the concept of
PAYMENT BASED COUNSELLING and we did so at a cost of Rs. 200 PER SESSION
and again to our surprise people responded to us very warmly.
HOW DID WE PROCEED WITH THE NAME OF OUR START UP
Deciding the name was not of much effort, it just striked in our minds while discussing
several other names, the name we finalised was LAWsome : law and beyond. We found the
name to be pretty basic, catchy and cool enough to grab people’s attention. Logo designing
was the another task, which also we did throughbasic application of logo making, that is
available on Google Play Store for free.
HOW DOES IT LOOK LIKE NOW ?

This is how the logo of LAWsome : Law and beyond looks like, simple and soothing to
eyes.

This is how the admin side of the page looks like.

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Presently LAWsome : Law and beyond has over 800 Likes on its Facebook page and its
growing bigger with every passing day.

These are a few sample posts of our facebook page and it’s pretty evident as to how we
specifically target the most sought after areas ie. Allotment list and as to how a student
should deal with the changed pattern of exam.
In above picture you can see the post reach of every post, one single post reaches upto
minimum 500 people and we get required number of candidates for our counselling
programme.

Another sample of post related to the preference list of colleges with proper reasoning and
analysis.

This is the chat summary of many of the candidates who’ve approached us so far.
METHOD OF EARNING AND PROCESS RELATED TO PAYMENT
We finalise the amount of Rs. 200 as the counselling fee and we also gave some early bird
discounts in order attract some more eyes.
We preferred digital medium of money transaction and we went for PAYTM, we made a
PAYTM account dedicated to receiving of payments for LAWsome only.
So far LAWsome has counselled hundreds of student and we’re eying atleast another
one thousand queries in the next quarter of April to June 2019, reason for expecting the
same is a good audience base, a few associates in various colleges and the goodwill of
brand that we’ve made in the time duration of more than 18 months.