Team Members : Ridhima Dutta, Anshu Jain, Raghav Bansal Emails Id’s : ridhima.dutta75@nmims.edu.in, anshu.jain73@nmims.edu.in, raghav.bansal80@nmims.edu.in Proposal Idea Targeting : One major thing to undertake here is to expand the target audience, we should also focus on new mothers as the drink serves a dual purpose for them that is it helps in slimming down and adds nutritional value. Additionally as this acts as a meal replacement, we should also target people who are into gymming as it is provides complete nutrition. Positioning : We should change the positioning of the brand to not just a drink that reduces weight but a drink which also provides complete nutrition. Awareness : Focus should be made on to increase awareness about the product as well as the negative effects of the current lifestyle of the people. This can be done through content creation where in a web docu- series emphasising on the benefits of proper nutrition is explained along with the negative effects on our health if the same is not followed through. Strategies to increase the online presence : 1) Create a professional website : A dedicated profile for the brand which give information about the product 2) Paid Ads – drive targeted traffic to your web assets 3) Social media marketing to create buzz around the targeted market 4) Content Marketing : As our one of the Target Group are the Gym going people. We build the relationship with influencers who are in this fields 5) Communities – Engage with target group 6) Email Marketing – We can target young professionals through email marketing. They can be easily targeted through email and we can give them discounts on online shopping 7) Tie up with Amazon – We can have tie up with E- commerce website so that we can sell our products exclusively on their website apart from our own website