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MNGMNG 123
MNGMNG 123
Balance
Emphasis
Harmony
Scale and Proportion
Rhythm
Unity and variety
Balance
The principle of balance is to keep the user brain in equilibrium. Balance of a space can be
attained by three methods as follows
Symmetrical
Asymmetrical
Radial
Symmetrical Balance
In this case, the whole space is divided into two halves by central axis. The objects are
placed in similar positions in both sides of axis. One side of axis is like mirror image to the
other side.
Asymmetrical Balance
In this case, odd number of elements are used. An imaginary central axis is assumed and
visually attractive elements are placed near the imaginary axis and dull objects are placed
farther from axis.
Radial Balance
In radial balance, a central point is considered around which the objects are arranged
radially in a circular manner.
Emphasis
The design principle of emphasis suggests that the central point or focal point of a space
should be more attractive and all other elements of that space should be emerged from that
point. So, the focal point should be carefully designed with impressive texture, color, size
and shape.
Contrast
The principle of contrast refers to the change in the color or luminance of objects. One
object may be bright color and object next to it may be light color here contrast varies.
Likewise, contrast can be achieved by form and space. Contrast makes dull objects more
beautiful by placing it next to brighter objects.
Repetition
Alteration
Progression
Repetition
In this method, elements of same size, color and shape are used repeatedly for the design.
Alteration
Alteration means, two or more elements are arranged in alternative manner to achieve
rhythm.
Progression
In progression, elements are arranged in such a way that the size or color gradient of
elements are gradually increasing or decreasing.
So, variety should be shown in the form of textures, colors, shapes or sizes etc.