Recommendations :-

1. Company should concentrate more on television for advertisement, as mostly people get
attracted through television only.
2. For provincial offers, company should go for free gifts rather than going for other ways.
3. Nestle company should concentrate on its packing as people are least satisfied with it while
Cadbury should concentrate on the shape of a chocolate.
4. People are unsatisfied with the price and quantity of chocolate so companies should
concentrate in this regard also.
5. Through the market and industry analysis, it is found that South Korean chocolate industry is
highly competitive with both domestic and multinational companies offering different
confectionary products.
6. Therefore, it is recommended for Villiers chocolate to maintain dominance in dark –r rich
chocolates, come up with new channels such as child connectivity, gifting, and value for
money offering to be the key drives of growth.
7. The company should also grow the volume of its sales at least 15% yearly to maintain market
leadership.
8. It should also launch a new product every year to maintain product differentiation. After
doing the SWOT analysis of Villiers chocolate in south korea, it is recommended to enter the
market through exporting and setting warehouses I seoul and busan to reduce cost on
transportation.

Conclusion :-

A survey of the people has been concluded to know the liking pattern of the two products Cadbury
and Nestle. It is observed that overall people like to eat Cadbury brand rather than Nestle. It is
concluded that mostly people preferred Dairy Milk of Cadbury due to its flavour/taste, quality and
image and due to its hard form. Some people often like to have a chocolate with good flavour, quality
and crunchiness so they are going towards kit kat and Munch of Nestle due to its taste and
crunchiness. It is thus concluded from the facts collected that mostly people refer to buy big pack of
their favourite chocolate, and sometimes some of them go for small and family pack.

I.As you can see dark chocolate can provide many health benefits, especially protective against
cardiovascular disease.

II.So before you choose which chocolates to buy think about what would be best for your health.

III.I urge you to choose the healthier choice and do your heart a favor, eat dark chocolate.

IV.…Also if you guys decide to add dark chocolate to your daily menu, you should eat in moderation
like 1-3 blocks daily. Eating too much of any chocolate can lead to unwanted weight gain and pick
organic dark chocolate of at least 70% cocoa is recommended!