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THUNDERSTORM Dynamic Ad Insertion - Amagi
THUNDERSTORM Dynamic Ad Insertion - Amagi
THUNDERSTORM
DYNAMIC AD INSERTION
AD
What is THUNDERSTORM
Bene ts
Amagi THUNDERSTORM is an automated ad detection and OTT
dynamic ad insertion platform that enables content publishers and
vMVPD platforms to effectively monetize live linear OTT channels. It’s • Accurate, automated ad detection
based on an advanced, server-side ad insertion technology that can
• Hyperscaling for sports and live events
insert personalized, in-stream ads, without requiring any
customization to the streaming applications on the user’s device. • Flexible ad sourcing options
THUNDERSTORM supports wide range of OTT platforms, players, and
• Supports wide range of devices and platforms
devices which makes it the most versatile ad insertion solution
available today.
LIVE
To monetize linear OTT channels As a platform to monetize Monetizing live sports and
programmatically VOD content events
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Generate ad revenues for OTT channels and Serve mid-roll, pre-roll, and post-roll ads while Monetize live sports by supporting tens of
vMVPD platforms such as YouTube TV, playing VOD assets published on vMVPD millions simultaneous viewers using high
Amazon Prime Video, Verizon, Sony platforms or OTT web applications. concurrency ‘hyperscale’ feature.
PlayStation Vue, Roku, and Twitch.
Features
Reduce bottle-necks for scaling the ad Detect ads in the absence of any ad markers Con gure and manage channels using the
insertion system for millions of users to or use any of the industry standard ad 24x7 supported web platform to add a new
serve the manipulated manifest le (playlist). triggers such as SCTE, DTMF Cue Tones, channel in less than 30 minutes.
Packet 31 and Amagi Watermark.
Automated monitoring alerts Multiple ad network and ad Detailed analytics and reporting
server compatibility
Resolve any potentially critical issues using Source ads from any ad network supporting View real-time statistics on ad detection and
system-generated automated service VAST 2.0 and above speci cation for server- insertion, impressions, users, sessions,
monitoring alerts. side ad insertion. Compatible with all leading geography, along with ad network
ad servers. performance statistics.
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Ad insertion capabilities
Third-party integration
Ad-detection mechanisms
Customer Stories
OT T P L AT F O R M S OT T P L AT F O R M S
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FAQs
SEARCH
In ad detection where the ngerprint matching is done with incoming ad in the stream with the one existing in library database, what
happens when a shorter duration of the same ad is served? For example, Nike ad is played which is of 20 seconds. Later Nike
releases an ad wherein the rst 5 seconds are same but the last 15 seconds is shortened by another 5 seconds, totalling 10 seconds.
Will there be a match in that case?
When the user has in-house ad sales, why do we need Google DFP? Can we completely get away from it?
What's the difference between normal and professional version of Google DFP?
My understanding is that AdX does not support SSAI. So, can platforms like HotStar/SonyLIV use both Amagi THUNDERSTORM and
AdX? Basically, can we use both SSAI and Client-Side Ad Insertion (CSAI)?
Can exclusivity and niche content drive 'Fill Rate'? Can we achieve high ll rates with niche content?
Does the ll rate depend on channel/content, or the given platform? For example, in case of a vMVPD platform, a user may watch
“Channel A” (higher audience ratings) and then switch to “Channel B” (relatively lower audience ratings). When the ad network serves
ads, does it consider that the user is no longer watching “Channel A” and now watching “Channel B”? In short, does it consider
impressions channel-wise or platform-wise?
What is the dependency of THUNDERSTORM on devices? We are testing it against multiple devices.
What's the role of the player? Does the same app use different players for different OS / device? How many players does
THUNDERSTORM support? Which important players THUNDERSTORM doesn't support?
There are multiple formats of streams - RTMP, HLS and MPEG DASH. Which one is preferred?
NOT FINDING WHAT YOU’RE LOOKING FOR? ADD YOUR QUESTION FOR OUR EXPERTS.
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Amagi is a next-generation Leadership Team Channel Creation and STORM Channel Regionalization Managed OTT Ad Monetization
Broadcasting Services
media technology company Careers THUNDERSTORM Dynamic Ad
that provides cloud broadcast Sports Orchestration and Insertion
Amagi Partner Delivery
and targeted advertising
Program CLOUDPORT LIVE
platforms to TV networks and Geo-targeting Ads on Satellite
Blog TV
OTT providers, globally.
FAQ OTT Ad Monetization
cloudandme@amagi.com SUBSCRIBE
name@email.com
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