Assignment No : 01

Topic: Nokia Marketing Strategy

Subject: Fundamental Of Marketing

Submitted To : Professor Mubshir Naqvi

Submitted By: Abdul Wahab

Class: BBA(Hons)

Semester: 3rd

Roll No: 04

Session: 2018-22

Submission Date: Jan 27,2020

Department Of Business Administration

Raja Lateef Shaheed Govt. College Dhirkot

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 Preface

This assignment is about the Marketing strategy of Nokia. Nokia is top mobile

telecommunication company, and offers more than just mobile phones for

everyday use. It is the world’s largest manufacturer of mobile telephones. Nokia

produces mobiledevices for every major market segment and protocol, including

GSM, CDMA,and W-CDMA . Nokia offers Internet services that enable people

toexperience music, maps, media, messaging and games.

Nokia’s subsidiary Nokia Siemens Networks produces telecommunications network

equipment, solutions and services. as, it has a huge market share in mobile phones,

and now it can diversify into nokia networks. This assignment tells about Nokia’s

Marketing Segmentation,Marketing mix of Nokia, Macro environment of Nokia and

Positioning and Targeting strategy of Nokia, SWOT analysis and BCG Matrix

Analysis of Nokia. All the information written in this assignment having also a

references at the end of Assignment.

Nokia lose it’s position in recent year but they worked hard for there position in the

past. In 2006 nokia one the best selling phone company in India. The goal of Nokia

is to move the company to its original position.

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 Acknowledgement

This assignment cannot complete without two people one is my teacher Professor Mubshir Naqvi
who motivate us how to write an assignment.He helped us in every thing that is use to write and
how to write.So very special thanks to Professor Mubshir Naqvi for their support.

Another person is my fellow and best friend Ehtisham .He help me to gather information

about this assignment.Also special thanks to Ehtisham for his support.

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Title page i

Preface ii

Acknowledgement iii

Table Of Contents iv

Table Of Contents

1.1)Introduction To Nokia 01

1.2)Market Segmentation 02

1.3)Market Mix Of Nokia 03

1.3.1)Product in Marketing Mix Of Nokia 03

1.3.2)Price in Marketing Mix Of Nokia 04

1.3.3)Promotion in Marketing Mix of Nokia 04

1.3.4)Place in Marketing Mix Of Nokia 05

1.4)SWOT Analysis Of Nokia 05

1.4.1)Strength in the SSWOT analysis of Nokia 05

1.4.2)Weaknesses in the SWOT analysis of Nokia 06

1.4.3)Opportunities in the SWOT analysis of Nokia 06

1.4.4)Threats in the SWOT analysis of Nokia 07

1.5)Target & Positioning Of Nokia 07

1.5.1) Product (Core, Actual and Augmented Products) 08

1.5.2)Branding, Packaging and Warranties 09

1.5.3)Distribution 10

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1.6)Environmental Factors That Impact Nokia 12

1.6.1)Political Factors Affecting Nokia 13

1.6.2)Economic Factors Affecting Nokia 13

1.6.3)Social/Cultural Factors Affecting Nokia 14

1.6.4)Technological Factors Affecting Nokia 14

1.6.5)Legal Factors Affecting Nokia 15

1.6.6)Environmental Factors Affecting Nokia 15

1.7)BCG Matrix analysis of Nokia 17

1.8)References 17