MARIA CROSS

972.467.5186 // MARIACROSS0930@GMAIL.COM
DALLAS, TX // LINKEDIN.COM/in/MARIAACROSS

SUMMARY As a tech-savvy marketing director, I am extremely passionate about bringing brand stories to life in innovative ways. I
combine my strong creative and analytical abilities to deliver data-driven strategies that transform a company’s brand image
and communications across every consumer platform, from digital to social to web and print. My hallmark strengths include
excellent organization skills and adaptability, a gift for creating efficient internal processes, and a track record of directing
impactful large-scale marketing campaigns and projects for diverse companies.

EXPERIENCE EATZI’S MARKET & BAKERY (CORPORATE) // 2017 – PRESENT

DIRECTOR OF MARKETING // DALLAS, TX
HONORS: Earned consistently high marks on performance reviews due to initiating several progressive
marketing techniques and technology advancements that have bolstered the business and brand
• Direct short- and long-term strategic marketing plans for a Dallas-based, European-style eatery, successfully
EDUCATION introducing innovations that have significantly transformed sales, brand awareness, and consumer engagement
Bachelor of Arts
• Analyze existing marketing and business plans to revamp tactics and reach annual brand and business goals
Journalism
• Conceptualize and oversee the development of all marketing materials across social, digital, print, web, email, and PR
Minor: Advertising
• Manage and mentor freelance designers, web developers, and videographers, setting clear expectations and
Southern Methodist
University guidelines for each project, while reporting directly to CEO
• Collaborate with cross-functional teams and vendors to develop and execute compelling seasonal campaigns and
promotions that align with company’s business goals
KEY INNOVATIONS:
• Pitched and won proposal to establish the company’s first-generation online ordering system, working closely with web
AFFILIATIONS development team to roll out the platform specifically for holiday orders, which then expanded into everyday orders
Junior League of Dallas due to its groundbreaking success
Member, 2016 – Present • Spearheaded a full-scale website overhaul, modernizing the site by integrating high-quality images and videos and
The Family Place creating a user-friendly experience with a more intuitive navigation
Cooking Club • Launched the company’s social media influencer program and expanded local partnerships and media strategy,
Volunteer, 2018 – Present resulting in greater brand visibility and awareness of new online ordering system
• Updated all brand imagery across all digital marketing platforms as well as in-store signage and menus, culminating in
a modern look-and-feel that resonated with target consumers
• Established first-ever video communications that focused on the company’s brand story, history, mission, and services
• Improved social media performance by introducing a consistent schedule and increasing the frequency of posts
TECH SKILLS
Proficient in
Adobe CC EBBY HALLIDAY, REALTORS (CORPORATE) // 2015 – 2017
Photoshop MARKETING PROJECT MANAGER // DALLAS, TX
Illustrator, InDesign HONORS: Promoted from Marketing & Social Media Coordinator (2015 – 2016) to Project Manager (2016 – 2017)
Social/Digital/Email/Web • Devised fully integrated marketing strategies across digital, social, email, web, and print to reinvigorate corporate
Instagram, Facebook branding and provide support to 1800+ real estate sales associates, positioning Ebby Halliday as best-in-class
Twitter, Pinterest, YouTube • Produced engaging, story-driven content for all marketing materials, including internal and external publications, the
LinkedIn, Snapchat, Houzz company’s award-winning blog, and bi-weekly advertorials published in The Dallas Morning News
Hootsuite, Sprout Social • Introduced first-ever video content strategy, effectively utilizing brand storytelling and performance metrics to elevate
Mailchimp, WordPress corporate communications plans as well as branding/marketing for sales associates and their listings
Basic HTML/CSS, SEO • Collaborated with agents and guided cross-functional teams to produce creative content and graphics for the
Google Analytics company’s quarterly magazine featuring luxury properties, ensuring on-time, on-budget deliverables
Video Editing • Coordinated corporate events including top-producer celebrations, philanthropic luncheons, community service
Final Cut Pro activities, C-suite presentations, and executive meetings
Project Management
Basecamp, Teamwork
QuickBooks PHILLIP JENNINGS CUSTOM HOMES (CORPORATE) // 2013 – 2014
MS Office MARKETING/PROJECT COORDINATOR // DALLAS, TX
MAC + PC • Delivered seamless project management of custom home builds by overseeing accounting, payroll, contracts, and
warranties for one of Dallas’ leading luxury home builders
• Launched and maintained social media accounts, creating consistent schedules with a compelling look and feel to
maximize engagement, awareness, and brand loyalty