Uber Case Study Questions

“Uber; Kalanick’s Tumultuous Era”

MGMT 301

1. Describe the “sharing economy” and explain how it works with regard to transportation.

2. Uber seemed to use whatever means were necessary to accomplish its goals. How would you
assess the manner in which Uber responded to its competition?

3. Under Kalanick’s leadership, describe some of the significant events that shaped Uber’s
culture. How would you assess Kalanick and what aspects of their culture did you find most
concerning.

4. How did Uber use behavioral science to manipulate its driver workforce and evade
government scrutiny? Given your study of Organizational Behavior and Motivation, how do you
assess these practices?

5. With the departure of Kalanick, Uber is at the crossroads. What does Uber need to do to
change? What would be the company’s best choices for the future? (Feel free to refer to outside
resources to amplify your answer but cite all your sources.)

6. Apply and explain six to eight concepts from our study of Management that are helpful in
understanding this case and underline them.