ENG 2 RESEARCH PAPER Final

ARELLANO UNIVERSITY
Jose Abad Santos Campus
The Birth of Millennials:

Distinctive Characteristics
And Their Implications to Society
Research Paper
Arellano University JAS Campus Pasay City
Presented by:
Christelle Lu P. Tardo
Jeanne S. Repato
Stephanie D. Reinares
Regine Pastrana
________________________________
Bibiana Jocelyn Cuasay, PhD.
Adviser
ARELLANO UNIVERSITY
Abstract
The millennial generation is an overused term associated with the youth. Though many
use is, most of them do not fully understand the scope of being a millennial. As the study
of generations continue to develop the sudden interest of the media towards the
millennials have cause people to wonder why this generation seems to be the most distant
to the generations before it. Because of the insufficient amount of study given towards
the millennials, numerous misconceptions have taken place causing the millennials to
gain a bad reputation among its peers. The mention of millennials had negative
connotations—lazy, sheltered, carefree individuals who are a primary source of trouble in
school and at work. But what does it really mean to be a millennial? Are they any different
from the past generations? What kind of generation will the millennials produce? What
particularly got the interest of the researchers of this research paper is the question of
what characterizes the millennial generation and what do these characteristics imply to
our society. The researchers now enter to survey what is the assessment of the students
who were born during the year 1980-2000 about the distinct characteristics of millennials
in terms of lifestyle, health, work ethic, religion, technology, retirement, marriage & family,
travel, values, economy, education and property. Added research is also a goal of the
researchers to further improve the paper, giving it wide use for everyone, students and
professors included. And lastly, to suggest a program that can further improve the
teaching strategies of the faculty.
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Table of Contents
Title Page………………………………………………………………………………………..
Abstract………………………………………………………………………………………….1
Chapter I: The Problem and its Background
Introduction…………………………………………………………………………….………4-6
Background of the study ……………………………………………………………….…….7-8
Objective of the Study………………………………………………………………………..…8
Conceptual Paradigm………...…………………………………………………………………9
Statement of the Problem……………………………………………………………..………10
Scope and Limitations....………………………………………………………………..…….11
Definitions of Terms……………………………………………………………………..…12-13
Theoretical Framework…………………………………………………………………....14-16
Significance of the Study…………………………………………………………………….17
Chapter II: Review of Related Literature
Relevance of Review Related Literature………………………………………….....………18
Foreign Literature…………………………...................................................................18-21
Local Literature………………………………………………………………………..…...21-22
Foreign Studies…………………………………………………………………………….22-24
Local Studies……………………………………………………………………………….24-26
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Chapter III: Research Methodology
Methodology……………………………………………………...........................................27
Resea4ch Design………………………………………………………………………………28
Instrumentation………………………………………………………………….....................28
Respondents of the Study…………………………………………………………………….29
Research Locale……………………………………………………………………………….29
Data Gathering Procedure……………………………………………………………………30
Statistical Treatment of Data………………………………………………………………30-32
Chapter IV: Presentation, Analysis, and Interpretation of Data...............................33
Chapter V: Summary, Conclusions and Recommendation
Summary of Findings.................................................................................................49-54
Conclusions...............................................................................................................55-58
Recommendations.....................................................................................................59-61
Program Proposal……………………………………………………………........................62
Bibliography...............................................................................................................63-64
Appendix
Curriculum Vitae……………………………………………………………………65-68
Survey Questionnaire……………………………………………………………...69-71
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Chapter 1
The Problem and its Background
Introduction:
Names have power. They can provide a title, definition, or identity. On the
other hand, they can be misleading, misrepresentative, or misguided if framed in
a way that differs from their true meaning. In the same way, generations have
been titled, defined and portrayed in ways that influence our understanding of
history. They are named after large events in history and their collective charisma,
influencing the ways in which they are defined and even understood by scholars
of all fields. Thus, generations have power. They are not only judged and
characterized by the assumptions their names bring, but they influence the ways
that history is studied and even understood. Their influence on history should not
be overlooked; if we understand the power of generations, we are able to discover
the power of change within our society. The study of generations is one that has
existed for a long time. Certain trends that emerge over time in specific groups of
people are used by scholars to identify generations. Many studies have already
been directed towards understanding the different phenomenon that has
contributed to each generation. These studies have led to a lot of interesting
observations and discoveries.
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One being that economic, social, and political backgrounds influence the
culture and create distinctive qualities unique to a specific generation. While each
individual is raised uniquely, generalizations rooted in the events that happened
during a specific period has become the bracket that divides and distinguishes
these years into particular generations. Generations are not only used for
studying trends or gathering data, but also as a vehicle by which older ones can
use to comment upon the changes to the society that the future generations will
bring. As the interest of studying generations began to increase, so did the
prejudices that accompany it. Demographers begin to coin the terms for people
within a certain age. The first generation that was given a name was the Baby
Boomers--those who were born from 1946 to 1964. The term came into existence
because of the sudden rise of childbirth after the World War II. People born during
this period are characterized as having strong work ethic, competitive, and
optimistic. The next generation known as the Generation X, who were born
between 1965 to 1980, whose name was popularized by journalists Hamblett and
Deverson. They were reffered to as “a generation of young people about whose
future there is uncertainty”. Because of the increased divorce rate during their
time, most of them are grew up having to take care of themselves.
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It was also a time where women were widely expected to work outside the
home. Because of their workaholic Baby Boomer parents, the Generation X
focused on a clearer balance between career and family. Finally, the birth of the
Generation Y or what we now commonly call as the Millennials born from 1981
to 2000. Sensibly, the generation after X would be named Y. However, more
writers and journalists began to prefer the word Millennials which led to it being
more widely used. The term millennials has been around since the early 1900s.
For most studies, the 9/11 terrorist attack was the crucial event that separated
the millennials from the next generation. The millennials are considered to be the
digital natives, growing up having to witness the beauty of the internet. They grew
up more sheltered as their parents were mostly products of divorce. Millennials
are characterized as sociable, innovative, and diversity-focused mostly rooted in
the presence of technology. However, as the millennial generation grew older,
occupying universities and the corporate world, they unexpectedly became the
subject to a lot of criticism. Magazine articles, blogs, and researches have zoned
in on the problem with the values and lifestyle of millennials focusing mainly on
their inadequacies like laziness and poor work ethics. Hence, the question, “What
will be the effects of this generation’s culture to the generations after them and
what does the society need to expect from the generation many people so
profusely condemn?”
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Background of the study
Studying the preceding generations have led to an understanding of the
kind of generation they produced. The factors that shape each generation is
highly reliant on the previous one. As much as it is interesting to study each
generation, much flack has been drawn towards the millennials. The internet is
flooded with articles that give an impression that millennials are the first
generation to be so different and yet we learn that the generations before us have
experienced the same judgement. The generation gap limits one from relating to
the other, which leads to each generation disapproving the one after them.
Over the course of time, the millennials has grown to be the most popular
generation. Having the largest population in most countries today, their unlikely
characteristics have drawn them much attention and criticism. Often seen as lazy,
irresponsible, and immature individuals, the millennials have been dubbed as a
“problematic generation”. The millennials possess values that hugely differ from
the previous ones, values that has caused a butterfly effect to the society.
Nowadays, being born in a certain period can mean a lot of things. Older
generations worry about the newer ones believing that it is doomed to drive the
society to collapse.
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Stereotypes attached to each generation has not only created an attitude
of exclusivity but has also provided an easy escape for people to act a certain
way. With the millennials stepping into the crucial stages of adulthood and
contributing to the society now more than ever, the heat over there role in shaping
the future generations must be addressed. Its future effects and implications will
be the focus of this research, as we aim to destroy the stereotypes linked towards
the millennials and discover how they will shape the course of history.
Objective of the study
This study formulates the following objectives:
1. To identify the different characteristics that defines the millennial generation and
how we can use them to address the issues associated with it.
2. To know the reasons behind such distinct characteristics.
3. To fully understand the implications of these characteristics to the society.
The goal of the study is to identify the distinct characteristics that are associated
with the millennial generation and whether it has a positive implication towards
society.
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Conceptual Paradigm
Input
1. Demographic Profile of the

Respondents
2. Perception of the Respondents
3. Assessment of the respondent

evaluation on their characteristics as
millennials
FEEDBACK
Process
1. Distribution of questionnaires
2. Observation analysis
Output
Perception of Arellano University
Students on the Birth of Millennials: Distinctive
Characteristics and Their Implications to Society
Figure1. Conceptual Framework identified in the study of Evaluation of the
Characteristics of Millennials.
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Statement of the Problem
The researchers will focus on the study of the Birth of Millennials: Distinctive
Characteristics and Their Implications to Society. An assessment:
In general this research aims to answer the following sub-problems:
1. What is the demographic profile of the respondents in terms of:
1.1 Age
1.2 Gender
1.3 Course/major
1.4 Student status
1.5 Civil status
2. What is the respondent’s rate on the distinct characteristics of millennials
in terms of:
1.1 Lifestyle 1.7 Economy
1.2 Health 1.8 Values
1.3 Work Ethic 1.9 Religion
1.4 Education 1.10 Technology
1.5 Marriage and 1.11 Retirement
Family 1.12 Travel
1.6 Property
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Scope and Limitations
Subject: The research focuses on discovering the distinct characteristics
that define the millennial generation and its implications to the society.
Setting: The study will be conducted in Arellano University – Jose Abad
Santos
Respondents: To gather the most accurate data needed for this research,
this study will be composed of 100+ respondents from AU – JAS students.
Instrumentation: We will conduct a survey through questionnaires to
random respondents, and if possible, teachers as well to gather data from a wider
age range on what their distinct characteristics are as a generation and on its
implications to the society
Time Frame: This research will start in February and end in March 2017
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Definition of Terms
Generation – group of people born around the same time and present the
same characteristics, values and preferences. The word generate comes from
the Latin generāre, meaning "to beget". The word generation as
a cohort in social science signifies the entire body of individuals born and
living at about the same time, most of whom are approximately the same age
and have similar ideas, problems, and attitudes (e.g., Beat
Generation and Lost Generation).
Baby Boomers – refers to people born between the year of 1946 to 1964. The
phrase baby boom refers to a noticeable increase in the birth rate. The post-
war population increase was described as a "boom" by various newspaper
reporters, including Sylvia F. Porter in a column for the May 4, 1951, edition of
the New York Post, based on the increase in the population of the U.S. of
2,357,000 in 1950.
Gen X – refers to people born between the year of 1965 to 1976. The term
"Generation X" has been used at various times throughout history to describe
alienated youth. The term acquired its modern definition after the release
of Generation X: Tales for an Accelerated Culture, a 1991 novel written by
Canadian author Douglas Coupland.
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Millennials – refers to people born between the year of 1977 to 1995.
Authors William Strauss and Neil Howe are widely credited with naming the
millennials.[2] They coined the term in 1987, around the time children born in
1982 were entering preschool, and the media were first identifying their
prospective link to the new millennium as the high school graduating class of
2000.
Gen Z – refers to people born between the year of 1996 and later. The
name Generation Z was suggested, although journalist Bruce
Horovitz thought that some might find the term "off-putting". Some other
names that were proposed included: iGeneration, Gen Tech, Gen Wii, Net
Gen, Digital Natives, and Plurals.
Generation Gap - The sociological theory of a generation gap first came to
light in the 1960s, when the younger generation (later known as Baby
Boomers) seemed to go against everything their parents had previously
believed in terms of music, values, governmental and political views.
Sociologists now refer to "generation gap" as "institutional age segregation".
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Theoretical Framework
Strauss–Howe Generational Theory
The Strauss–Howe generational theory, created by authors William Strauss
and Neil Howe, describes a theorized recurring generation cycle in American
history. Strauss and Howe laid the groundwork for their theory in their 1991 book
Generations, which discusses the history of the United States as a series of
generational biographies going back to 1584.In their 1997 book The Fourth Turning,
the authors expanded the theory to focus on a fourfold cycle of generational types
and recurring mood eras in American history. They have since expanded on the
concept in a variety of publications.
Generational names are the handiwork of popular culture. Some are drawn
from a historic event; others from rapid social or demographic change; others from
a big turn in the calendar.
The Millennial generation falls into the third category. The label refers those born
after 1980 – the first generation to come of age in the new millennium.
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13th Generation covers people born from 1965 through 1980. The label long ago
overtook the first name affixed to this generation: the Baby Bust. Xers are often
depicted as savvy, entrepreneurial loners.
The Baby Boomer label is drawn from the great spike in fertility that began in 1946,
right after the end of World War II, and ended almost as abruptly in 1964, around
the time the birth control pill went on the market. It’s a classic example of a
demography-driven name.
The Silent generation describes adults born from 1928 through 1945. Children of
the Great Depression and World War II, their “Silent” label refers to their conformist
and civic instincts. It also makes for a nice contrast with the noisy ways of the anti-
establishment Boomers.
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The Greatest Generation (those born before 1928) “saved the world” when it was
young, in the memorable phrase of Ronald Reagan. It’s the generation that fought
and won World War II.
Strauss and Howe use the name "13th Generation" instead of the more
widely accepted "Generation X" in their book, which was published mere weeks
before Douglas Coupland's Generation X
New Silent Generation was a proposed holding name used by Howe and
Strauss in their demographic history of America, Generations, to describe the
generation whose birth years began somewhere in the mid-2000s and the ending
point will be around the mid-2020s. Howe now refers to this generation (most likely
currently being born) as the Homeland Generation.
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Significance of the Study
Companies: This study will help companies understand the millennials
who are dominating the working class and how they can gear their working set
up to best suit the millennials.
Businesses: This study will provide useful information for business of all
sorts on how to market their products towards the millennials who consists a
large percentage of today’s consumers.
Researchers: The findings of this study can serve as additional information
to the researchers on the distinct characteristics of millennials and its
implications to society.
Future Researchers: This study would provide future researchers with
insight and ideas on how the past generation and environment at that time
shaped the characteristics that define millennials. It will also serve as a
reference as to how the next generation came to be through the millennials.
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Chapter II
Review of Related Literature
Relevance of Related Literature
This chapter represents the related literature and studies from local and
foreign sources after the thorough and in depth search done by the researchers.
Review of Related Literature
Foreign Literature
Being Special
The most common and most significant theme found in literature about the
Millennial Generation is that they have been told since birth that they are each
unique and special, and that they embrace this specialness. Wholeheartedly. While
different authors interpret this generational characteristic in different ways, there is
no doubt that this is the defining trait of the cohort, and forms the foundation for
many of the other characteristics, strengths and weaknesses that authors ascribe
to this group.
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Howe and Strauss emphasize the emergence of the pro-child culture among
Baby Boomer adults as the catalyst for this characteristic, and Twenge supports
this idea, to a degree. With the emergence of widespread use of birth control, and
the growing availability of abortion through the 60’s and 70’s, Americans entered an
era in which fewer and fewer ‘unwanted’ babies were born (Sutherland &
Thompson, 2001). Parents became parents because they wanted children (or
increasingly a single child), not because childbearing was foisted upon them. This
era saw cultural adoption of the pro-child ethic in movies, books and the ubiquitous
‘Baby On Board’ bumper stickers. Institutions joined the bandwagon as well with
the adoption of official self-esteem curricula in schools and churches across the
nation (Twenge, 2006). And families, even as they grew more diverse in nature and
style seemed to merge in their approach to including children more than ever in
family decisions. Where researchers and authors seem to disagree on Millennial is
in the effect of their ‘specialness’. Howe and Strauss tend to describe neutral to very
positives outcomes for this generation. They describe Millennials as sheltered, and
expecting safety and support from society and its structures. They believe that
Millennials have translated their special status into confidence in themselves and
their ability to succeed both personally and in their goals for society. They will
accomplish these goals as team-oriented, community-minded citizens who believe
in, and tend to follow societal conventions.
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That is, they tend to be rule followers because they believe in the rules that
brought them through their happy childhoods. Twenge, on the other hand, perceives
less optimistic outcomes for the Millennials, which she calls Generation Me. She
expresses concern that the overt emphasis on individual ‘specialness’, particularly
as carried out through both formal and informal self-esteem training in the home, at
school and at church, has resulted in a generation of people for whom the individual
is of ultimate importance. Twenge’s research, in contrast to Howe and Strauss, has
revealed a generation that is more individualistic, and more self-oriented than any
that have gone before. As a result, this generation is less likely to care about others’
opinions, and more likely to flaunt societies conventions.
Identity, Priorities and Outlook
Looking at themselves in relation to others, most Millennials say that theirs
is a unique generation. Six-in-ten (61%) say they think of their own age group as
unique and distinct from other generations; 37% do not. Millennials are not alone—
other generations also see themselves as unique in varying degrees. About half of
Gen Xers (49%) see their generation as unique as do 58% of Boomers and 66% of
Silents When asked to name some ways in which their generation is unique and
distinct, responses differ widely across age groups. Among Millennials who see their
generation as unique, technology use is the single most popular response.
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Roughly a quarter of those under age 30 (24%) say technology is what sets
their generation apart. Other ways in which Millennials see themselves as unique
include their music, pop culture and style (11%), and their liberalism and tolerance
(7%). Gen Xers also point to technology as a defining characteristic of their
generation—but just 12% name this as a way in which they differ from other
generations. In addition, 11% of Gen Xers say their work ethic sets them apart.
Local Literature
Who are they and what do they do?
Millennials in the Philippines are described as those who are social media-
dependent and also, the “selfie” generation. Many things describe what a millennial
is. According to The Week, millennials are usually spendthrifts. Millennials in the
Philippines are known to usually spend for luxury goods which leave their bank
accounts shaken—the reason why they are also described as “broke.” Millennials
are also described as narcissist, making them known as the “Me, Me, Me
Generation.” However, there are also good attitudes which millennials possess:
being politically and socially-engaged. Compared to other generations, millennials
have their say about issues and are more involved with politics. When it comes to
entertainment, millennials in the Philippines are usually seen spending time online,
watching YouTube videos.
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According to a Philippine Star article, millennials in the Philippines do not
usually read newspapers. Instead, they have Google for information or Waze for
road directions. Another set of description that best fits millennials are: upbeat, lazy,
narcissistic, materialistic, self-expressive, fun-loving and liberal. They also have a
short attention span. But if you talk to them about the things that interest them (e.g.
tattoos, trivia, gaming, movies and the likes), they’re really one to talk.
Foreign Studies
Relating to Other Generations
Whether in educational settings, work, church or the family, Millennials must
interact every day with members of the generations that preceded them. As they
move through their teens and twenties, into adulthood, the nature of the Millennials’
relationships with their elders are another theme found in recent literature.
Sutherland and Thompson describe how the changing makeup of the nuclear
family has, in many cases, led to a dynamic in which children are included in family
discussions and decisions to a greater degree than previous generations. Howe
and Strauss echo this sentiment in their discussion of the parent-child co-purchase.
As this dynamic blends with the message to special importance that millennial kids
have heard all their lives, the result is often a young adult who views his or her
relationship with older adults as a peer-to-peer relationship.
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This equality approach has implications in a variety of areas. Culturally,
Millennials believe that their individual opinions and styles are just as valid as
anyone else’s. Consequently, enthusiastic self-expression flourishes under the
perspective that everyone’s opinion of how they look or act is equally valid. Twenge
cites the explosion of tattoos and piercings as an example of this trend. In the
workplace, the idea of paying dues, and working up the corporate ladder is foreign.
Millennials expect their views to be valued from the beginning, and advancement to
Generation Me – Executive Summary Page 3 of 3 pages be rapid (Raines, 2002;
Twenge, 2006).
Education for Millennials
In education, Millennials are more than willing to challenge professors on
everything from opinions and conclusions to the very facts themselves, with no
conception that the instructor’s perspective is any more valid than their own
(Twenge, 2006). Generally speaking, what Millennials seem to seeking from other
generations is acceptance as equals (Aviles, Phillips, Rosenblatt & Vargas, 2005;
Windham, 2005). Millennials engage the ideas of diversity and equality in ways that
are similar to the ways in which they relate to other generations. Both Twenge and
Howe and Strauss agree that Millennials are more accepting of diversity, and view
people who are different from each other (whether race, gender, sexual orientation,
etc.) as equals.
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Howe and Strauss believe they hold these views due to their tendency
toward community, and team-orientation. Twenge feels that since they are less
likely to believe in moral absolutes, they are tolerant and accepting of diversity in all
its forms.
Local Studies
Understanding the Filipino Millennial Generation
In a bid to get a deeper insight on Filipino millennials, the Far Eastern
University Policy Center took the lead in conducting a pioneering study that
determines the impact of college experience on the learnings, beliefs, priorities,
opinions and values of today’s youth. The survey profiled young people aged 16 to
18 enrolled in FEU and the other universities that participated, namely Adamson
University, Baliuag University, Centro Escolar University, Emilio Aguinaldo College,
Jose Rizal University, Mapua Institute of Technology, National University, and the
Philippine Women’s University.
“Countless studies have been made in an effort to understand millennials,
but it is only now that particular focus has been given to the uniqueness and
intricacies of the Filipino youth,” said FEU professor and scholar in residence Dr.
Auxencia Limjap, the survey’s co-proponent.
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In the survey, 4,325 Filipino millennials in their freshman year were profiled
based on their high school backgrounds; the locations of their permanent residence;
their parents’ marital, economic, and educational status; their living arrangements
in college; the factors that determine their school of choice; their educational and
work aspirations, the activities they most frequently or never engage in; and their
life goals and what they want to get from their college education.
Among the insights that stood out in the survey is that Filipino millennials
seem to be an entrepreneurial generation, with 55 percent of the respondents
indicating success in owning their business as a value that most appeals to them.
According to the survey, millennials also tend to be concerned with the
environment, with 46 percent of the respondents citing “adopting green practices to
protect the environment” as another appealing value.
Interestingly, the survey showed that Filipino millennials seem to be
conservative as the respondents strongly opposed the legalization of divorce, yet
were also strongly in favor of reinstating the death penalty in the Philippines.
“In its initial iteration, the survey has already given some very thought-provoking
insights into what Filipino millennials are all about,” explained FEU president and
the survey’s lead proponent, Dr. Michael Alba.
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“What’s even more interesting is how their opinions, beliefs and values may
be correlated to their profiles – the environment they live in, economic status, family
background, high school education, and their own circle of influencers.
Cumulatively, this research will help us find out how their beliefs may change
or be reinforced as they go through college, one of the last major formative events
in a person’s life,” Alba added.
The four-year study will progress throughout the millennials’ academic years, with
surveys featuring similar questions to be conducted on the same students during
their sophomore, junior and senior years – and the results shall be compared to
provide indications on how millennials think. “The same students will be tested again
every academic year henceforth as they are promoted until graduation, with a fresh
batch of freshmen being added to the sample every time,” the FEU president
reiterated, admitting that there is “a need for more studies that will allow us to
understand the psyche of today’s generation.”
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Chapter III
Research Methodology
Research Method Used
The quantitative research method is considered as appropriate since the
process emphasize objective measurements and the statistical, mathematical, or
numerical analysis of data collected through polls, questionnaires, and surveys, or
by manipulating pre-existing statistical data using computational techniques.
Quantitative research focuses on gathering numerical data and generalizing it
across groups of people or to explain a particular phenomenon. The goal in
conducting quantitative research study is to determine the relationship between one
thing [an independent variable] and another [a dependent or outcome variable]
within a population. The researchers used the descriptive type of quantitative
research. The descriptive type is valuable in providing facts which are scientific-
based. It provides essential knowledge about the nature of the objects and person.
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Research Design
The purpose of this questionnaire is to provide information as to the
characteristics of millennials and their thoughts regarding their action’s implications
to the society. This questionnaire also aims to evaluate the millennial’s opinion and
knowledge on their generation. Sampling technique is usually prepared to gather
data for samples that meet the prescribed criteria or characteristics. This type of
design is popular in the field of opinion research because it is done by merely
looking for individuals with the requisite characteristics.
Instrumentation
1. Library Information: The researchers browse through books and references
in the library to gather facts that are needed. The internet is also used through
journals and websites that offer information intended for the study.
2. Questionnaire: In gathering the most precise data needed in the study, we
will conduct a survey to 100+ respondents, students or faculty of Arellano
University Jose Abad Santos Campus who were born from 1980-2000 or
considered to be from the millennial generation.
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Respondents of the Study
To gather the most accurate data needed for this study specifically the
frequency and percentage of the participants with their observation of the unique
characteristics of the millennials and who partook in the gathering of data. The
preferred students will be composed of 100 students of Arellano University born
from 1980-2000.
Research Locale
The school we have chosen is the school where the researchers are
currently enrolled in. This school is Arellano University – Jose Abad Santos
situated at Taft Avenue, Pasay City. The said school has quite a large population
due to the recent opening of admission for senior high school students.
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Gathering Data Procedure
The Researcher will conduct a survey which is related to the participant’s
observations to the unique characteristics of millennials and its implications to the
society.
1. Researchers have visited library to gather detailed information and read
different materials to the study being conducted.
2. There was validation of questionnaire before distribution to the respondents.
3. Researchers distributed the questionnaire to the business administration of
Arellano University- Jose Abad Santos Campus.
4. There was retrieval of the instruments before evaluation and interpretation of
data.
Statistical Treatment of Data
The data gathered from the respondents have been summarized in order to
have more accurate results to be used in the finalization stage of the study.
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The following are the formula used to analyze the data gathered:
Frequency: It is used to quantify the numbers of respondents by age, gender
and personal characteristics
Formula = Σ = 𝑤𝑓/𝑛
% = Percentage
∑ = Summation
Percentage: It will be used to measure the relation of the magnitude as a
whole
Formula %=F/N x 100
%= Total percentage
F= Frequency
N= Total number of respondent
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Weighted Mean: It will be used to measure the respondent’s perception. It will be
completed by multiplying each value in the group by the appropriate weighted
factors to the products, where it is summed up and divided by the total number of
respondents.
Formula = X Σ = 𝑤𝑓/𝑛
X = Weighted Mean
F= Frequency
N= Number of respondent
Σ = 𝑤𝑓/𝑛 = Summation
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Chapter IV
Presentation, Analysis and Interpretation of Data
Gen Z
Millennials
With an estimate of 3,000 college students enrolled in Arellano University, the
researchers projected the number of millennials to be about 1,700 students or 57% of its
total population. Using the Slovin’s formula, the researchers gave a margin of error of
90% that resulted in 94 number of samples. Among the 1,700 estimated millennials in
Arellano University – Jose Abad Santos Campus, 100 survey questionnaires were
distributed to determine the distinct characteristics that define millennials to determine its
implications to the society.
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Table 1 - Frequency and percentage distribution of respondents as to:
Age Frequency Percentage Ranking
18-19 30 30% 3
20-21 31 31% 2
22& above 39 39% 1
Total: 100 100%
Table 1 shows that out of 100 respondents representing 100%, there were 30 respondents
or 30% who were 18-19 years old, 31 respondents or 31% 20-21 years old and 39
respondents or 39% who were.22 years old and above.
Gender Frequency Percentage Ranking
Male 27 27% 2
Female 73 73% 1
Total: 100 100%
Table 2 shows that our respondents were composed of 27 male respondents which is
equivalent to 27% while female’s equivalent was 73%.
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Table 3 - Frequency and percentage distribution as to:
Course Frequency Percentage Ranking
Business Administration 30 30% 1
Psychology 30 30% 2
Accounting Technology 11 11% 4
Medical Technology 1 1% 10
Elementary Education 2 2% 7
A.B. English 3 3% 5
Hospitality Management 16 16% 3
Information Technology 3 3% 6
Computer Science 2 2% 8
Political Science 2 2% 9
Total: 100 100%
Table 3 shows that out of 100 respondents representing 100% were from Business
Administration with 30 respondents or 30%, A.B. Psychology with 30 respondents or 30%,
Accounting Tech with 11 respondents or 11%, Medical Technology with 1 respondent or
1%, Elementary Education with 2 respondents or 2%, A.B. English with 3 respondents or
3%, Hospitality Management with 16 respondents or 16%, Information Technology with 3
respondents or 3%, Computer Science with 2 respondents or 2%, and Political Science
with 2 respondents or 2%.
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Civil Status Frequency Percentage Ranking
Single 97 97% 1
Married 3 3% 2
Separated 0
Widow 0
Total: 100 100%
Table 4 shows that out of 100 respondents representing as 100%. Single respondents
were 97 or 97%; married were 3 or 3%; separated and widow is 0 respondents or 0%.
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Table 5 - Assessment of respondents on the Distinct Characteristics of Millennials in relation

to their lifestyle as perceived by students of Arellano University - Jose Abad Santos
Campus; Basis for Implications to society
Lifestyle Frequency/ number of Numerical Interpretation Ranking

Respondents Rating
4 3 2 1
1.1
Partying 0.68 0.81 0.68 0.22 2.39 Disagree 4
1.2 Sleeping
more than 6 0.84 1.32 0.66 0.02 2.84 Agree 3
hours
everyday
1.3
Scheduling 1.00 1.47 0.52 0 2.99 Agree 2
Activities
1.4 Balancing
work/school 1.24 1.41 0.38 0.03 3.06 Agree 1
and life
Table 5 Shows the assessment of respondents on the Distinct Characteristics of Millennials

in relation to their lifestyle as perceived by students of Arellano University - Jose Abad
Santos Campus; Basis for Implications to Society. The highest rank is Balancing
work/school and life which gathered 3.06%. Followed by Scheduling Activities gathering
2.99%, next is Sleeping more than 6 hours every day with 2.84% and lastly Partying with
2.39%
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to their health as perceived by students of Arellano University - Jose Abad Santos Campus;
Basis for Implications to society
Health Frequency/ number of Numerical Interpretation Ranking

Respondents Rating
4 3 2 1
1.1
Exercise 2.48 1.08 0.04 0 3.60 Strongly 1
Agree
1.2
Balanced Diet 1.04 1.32 0.60 0 2.96 Agree 2
1.3 Yearly
Check-ups 1.00 1.05 0.56 0.12 2.73 Agree 3
1.4
Vices 0.76 0.66 0.42 0.38 2.22 Disagree 4
Table 6 Shows the assessment of respondents on the Distinct Characteristics of

Millennials in relation to their health as perceived by students of Arellano University -
Jose Abad Santos Campus; Basis for Implications to Society. The highest rank is
Exercise which gathered 3.60% followed by Balanced Diet with 2.96%. Next is Yearly
Check-ups gathering 2.73% and lastly Vices with 2.22%
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to their work ethic as perceived by students of Arellano University - Jose Abad Santos
Work Ethic Frequency/ number of Numerical Adjectival Ranking

Respondents Rating Interpretation
4 3 2 1
1.1
Finishing 1.44 1.47 0.14 0 3.05 Agree 3
work on time
1.2
Submitting to 0.96 1.71 0.36 0.01 3.04 Agree 4
authority
1.3
Working 1.32 1.74 0.18 0 3.24 Agree 2
under
pressure
1.4 Valuing
experience 2.04 1.17 0.20 0 3.41 Agree 1
over ability

Millennials in relation to their work ethic as perceived by students of Arellano University -
Jose Abad Santos Campus; Basis for Implications to Society. The highest rank is Valuing
experience over ability with 3.41% followed by Working under pressure gathering 3.24%
next is Finishing work on time with 3.05% and lastly is Submitting to authority with a
percentage of 3.04.
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to religion as perceived by students of Arellano University - Jose Abad Santos Campus;
Basis for Implications to society
Religion Frequency/ number of Numerical Adjectival Ranking

4 3 2 1
1.1
Going to 1.56 1.23 0.32 0.04 3.15 Agree 2
church
1.2 Service 1.12 1.11 0.60 0.05 2.88 Agree 4
1.3 Donating 1.08 1.29 0.46 0.07 2.90 Agree 3

money
1.4 Prayer 1.52 1.53 0.18 0.02 3.25 Agree 1

Millennials in relation to religion as perceived by students of Arellano University - Jose
Abad Santos Campus; Basis for Implications to Society. The highest rank is Prayer with
3.25% followed by Going to church with 3.15%. Next is Donating money with 2.90% and
lastly is service with 2.88%.
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Table 9 - Assessment of respondents on the Distinct Characteristics of Millennials in

relation to technology as perceived by students of Arellano University - Jose Abad Santos
Technology Frequency/ number of Numerical Adjectival Ranking

4 3 2 1
1.1
Buying the
latest 0.80 0.51 0.82 0.22 2.35 Disagree 4
gadgets
1.2 Following
social media 0.84 0.87 0.66 0.17 2.54 Agree 3
trends
1.3 Sleeping
with phone 1.48 1.14 0.34 0.08 3.04 Agree 1
next to them
1.4 Spending
more than 5 1.16 1.23 0.40 0.10 2.89 Agree 2
hours on
gadgets

Millennials in relation to technology as perceived by students of Arellano University -
Jose Abad Santos Campus; Basis for Implications to Society. The highest rank is
Sleeping with phone next to them gathering 3.04%. Followed by Spending more than 5
hours on gadgets with 2.89% next is Following social media trends with 2.54% and lastly
is Buying the latest gadgets gathering 2.35%.
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relation to retirement as perceived by students of Arellano University - Jose Abad Santos
Retirement Frequency/ number of Numerical Interpretation Ranking

Respondents Rating
4 3 2 1
1.1
Saving money 1.24 1.38 0.40 0.03 3.05 Agree 3
for retirement
1.2 0.52 1.47 0.56 0.10 2.65 Agree 4

Striving for
early
retirement
1.3 Sustaining 1.12 1.65 0.28 0.03 3.08 Agree 2

lifestyle
1.4 Living
comfortably in 1.36 1.50 0.26 0.03 3.15 Agree 1
the future over
being
financially
secured today

Millennials in relation to retirement as perceived by students of Arellano University - Jose
Abad Santos Campus; Basis for Implications to Society. The highest rank is Living
comfortably in the future over being financially secured today gathering 3.15%. Followed
by Sustaining lifestyle with 3.08% next is Saving money for retirement with 3.05% and
lastly is Striving for early retirement which has 3.43%
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relation to marriage and family as perceived by students of Arellano University - Jose Abad
Santos Campus; Basis for Implications to society
Marriage and Frequency/ number of Numerical Adjectival Ranking

Family Respondents Rating Interpretation
4 3 2 1
1.1
Marrying 1.16 1.35 0.44 0.04 2.99 Agree 2
between 25-
30 yrs. old
1.2 Valuing 0.56 1.26 0.70 0.09 2.61 Disagree 4

marriage over
career
1.3 Strong 1.64 1.56 0.14 0 3.34 Agree 1

family ties
1.4 More time

for work over
family in 0.72 1.29 0.56 0.11 2.68 Agree 3
order to
provide their
needs
Table 11 Shows the assessment of respondents on the Teaching Strategies in relation

to marriage and family as perceived by B.A students of Arellano University - Jose Abad
Santos Campus; Basis for Enhancement program. The highest rank is the Strong family
ties which gathered 3.34%. Followed by Marrying between 25-30 yrs. old gathered
2.99% next is More time for work over family in order to provide their needs with 2.68%
and lastly is Valuing marriage over career gathered 3.43%.
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relation to travel as perceived by students of Arellano University - Jose Abad Santos
Travel Frequency/ number of Numerical Adjectival Ranking

4 3 2 1
1.1
Saving 0.96 1.59 0.40 0.03 2.98 Agree 2
money for
travel
1.2
Travel will 1.44 1.53 0.26 0 3.23 Agree 1
help with
well-being
1.3
Sacrificing
other 0.84 0.99 0.64 0.14 2.61 Agree 4
expenses for
travel
1.4 Valuing
experience 0.92 1.59 0.40 0.04 2.95 Agree 3
over
ownership

to travel as perceived by B.A students of Arellano University - Jose Abad Santos
Campus; Basis for Enhancement program. The highest rank is the Travel will help with
well-being which gathered 3.23%. Followed by Saving money for travel with 2.98% next
is Valuing experience over ownership with 2.95% and lastly is Sacrificing other expenses
for travel with 3.43%
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relation to values as perceived by students of Arellano University - Jose Abad Santos
Values Frequency/ number of Numerical Adjectival Ranking

4 3 2 1
1.1
Respecting 3.12 0.66 0 0 3.78 Strongly 1
the elderly Agree
1.2 Favoring
same-sex 1.24 0.78 0.56 0.15 2.73 Agree 3
marriage
1.3 Doing the

right thing Strongly
even when no 2.40 0.96 0.12 0.02 3.50 Agree 2
one is
looking
1.4 Favoring 0.88 1.02 0.54 0.17 2.61 Agree 4

divorce

to values as perceived by B.A students of Arellano University - Jose Abad Santos
Campus; Basis for Enhancement program. The highest rank is Respecting the elderly
with 3.78%. Followed by Doing the right thing even when no one is looking gathered
3.50% next is Favoring same-sex marriage with 2.73%and lastly is Favoring divorce with
2.61%.
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relation to the economy as perceived by students of Arellano University - Jose Abad Santos
Economy Frequency/ number of Numerical Adjectival Ranking

4 3 2 1
1.1
Paying taxes 0.88 1.80 0.26 0.05 2.99 Agree 4
1.2 Buying
local
products 1.24 1.59 0.30 0.01 3.14 Agree 2
over
imported
goods
1.3 Living
within means 1.24 1.80 0.16 0.01 3.21 Agree 1
1.4 Putting
savings in 1.36 1.26 0.46 0.01 3.09 Agree 3
the bank

to the economy as perceived by B.A students of Arellano University - Jose Abad Santos
Campus; Basis for Enhancement program. The highest rank is Living within means with
3.21%. Followed by Buying local products over imported goods with 3.14% next is
Putting savings in the bank gathered 3.09% and lastly is Paying taxes with 2.99%.
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relation to education as perceived by students of Arellano University - Jose Abad Santos
Education Frequency/ number of Numerical Adjectival Ranking

4 3 2 1
1.1
Getting high 1.08 2.01 0.12 0 3.21 Agree 1
grades
1.2
Submitting
projects on 1.00 1.89 0.24 0 3.13 Agree 2
time
1.3 Never
missing class 0.60 1.02 0.86 0.08 2.56 Agree 4
1.4 Acquiring
masters or
doctoral 1.24 1.41 0.40 0.02 3.07 Agree 3
degree

to education as perceived by B.A students of Arellano University - Jose Abad Santos
Campus; Basis for Enhancement program. The highest rank is Getting high grades with
3.21%Followed by Submitting projects on time with 3.13% next is Acquiring masters or
doctoral degree with 3.35% and lastly is Never missing class wtih 2.56%.
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relation to property as perceived by students of Arellano University - Jose Abad Santos
Property Frequency/ number of Numerical Adjectival Ranking

4 3 2 1
1.1
Owning a car
over using 1.32 1.68 0.20 0.01 3.21 Agree 2
public
transportation
1.2 Owning a
house before 1.64 1.47 0.20 0 3.31 Agree 1
the age of 30
1.3 Living with

parents while 1.36 1.44 0.32 0.02 3.12 Agree 4
still single
1.4 Only
buying things 1.64 1.26 0.28 0.03 3.21 Agree 3
that are
needed

to property as perceived by B.A students of Arellano University - Jose Abad Santos
Campus; Basis for Enhancement program. The highest rank is Owning a house before
the age of 30 with 3.31% followed by Owning a car over using public transportation with
3.21%. Next is Only buying things that are needed with 3.21% and lastly is Living with
parents while still single with 3.12%
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Chapter V
Summary of Findings, Conclusions and Recommendations
This chapter presents the summary of findings, conclusion and recommendations
of the study entitled The Birth of Millennials: Distinct Characteristics and their Implication
to Society.
The respondents were students of Arellano University – Jose Abad Santos who
were born from 1980 to 2000. 100 questionnaires were used to gather data to assess
the characteristics that best define their generation and to find out these characteristics’
implications to our society. The inquiry was conducted during the school year 2017-18.
Summary of Findings:
Based on the data gathered the following findings are revealed:
1. According to Age: Based on the survey, out of the 100 respondents, there
were 39 percent who are in the age bracket of 22 years old and above, 31
percent are from ages 20-22 years old, and the remaining 30 percent falls
under the age bracket of 18-19 years old.
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2. According to Gender: Based on the survey, out of the 100 respondents,
females comprised of 73 percent, and 27 percent comprised of the male
respondents.
3. According to Course: Based on the survey, out of the 100 respondents, 30
percent of which comes from Business Administration, another 30 percent
comes from Psychology. 16 percent comes from Hospitality Management, 11
percent from Accounting Technology, 3 percent comes from A.B English and
Information Technology respectively. 2 percent of which comes from
Elementary Education, another 2 percent comes from Computer Science, and
2 percent comes from Political Science.
4. According to Civil Status: Based on the survey, out of the 100 respondents, 97
percent are single and 3 percent are married.
5. The survey results showed that respondents’ assessment on their lifestyle is
3.06 percent value the balance of work and school life, 2.99 percent agreed
that scheduling activities is also one of their priority, 2.84 percent showed they
sleep more than 6 hours every day and 2.39 percent did not see themselves
partying. Millennial likes to enjoy their lives, most of it by relaxation.
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6. The survey results showed that respondents’ assessment on their health is
3.60 percent strongly agrees that exercise is very important, 2.96 percent
agreed on having a balanced diet, 2.73 percent agreed on having yearly
checkups. 2.22 percent did not see themselves involve in vices. Millennial
generation value health a lot, because they are active beings and likes to be
on the go, and thus they stay away from anything that can harm their health
like vices.
7. The survey results showed that respondents’ assessment on their Work Ethics
is 3.41 percent agrees that experience is far more important than skill, 3.24
percent agrees on being able to work under pressure. 3.05 percent agrees
they can finish their work on time. The remaining 3.04 percent submits to the
authority. It shows that they are flexible, they can do whatever the job it is,
because they are after experience, they also respect their bosses.
8. The survey results showed that respondents’ assessment on their religion is
3.25 percent sees the importance of prayer, 3.15 percent goes to church every
Sunday, 2.90 percent donates money to their church, and 2.88 percent serves
in church. It is evident that they have this relationship with our God, and they
still feed their spiritual needs.
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9. The survey results showed that respondents’ assessment on technology is
3.04 percent sleeps with their phone next to them, 2.89 percent agrees on
spending more than 5 hours on their gadgets, 2.54 percent follow social media
trends, 2.35 percent does not see themselves buying the latest gadgets. The
digital natives as they call it, smart phones are glued to their hands.
10. The survey results showed that respondents’ assessment on their retirement is
3.15 percent agrees on living comfortably in the future over being financially
secured today, 3.08 percent said they can sustain their lifestyle upon
retirement. 3.05 percent saves money for their retirement, 2.65 percent are
striving for an early retirement. Since they value rest and relaxation, fun time,
they think more about the future, work harder now for the future.
11. The survey results showed that respondents’ assessment on marriage and
family is 3.34 percent have strong family ties, 2.99 percent agrees on marrying
between 25-30 years old. 2.68 percent saw themselves having more time for
work over family in order to provide for their needs, and 2.61 percent disagrees
on valuing marriage over career. Meeting family needs are important, at the
same time their own needs as well, some prefer to build themselves up with
their careers, having stability and marriage also is something they want to
achieve.
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12. The survey results showed that respondents’ assessment on travel is 3.23
percent agrees that travel will help their well being, 2.98 percent saves money
for their travel, 2.95 percent agrees on valuing experience over ownership and
2.61 percent sacrifices other expenses for the sake of travelling. There is a
different kind of feeling of satisfaction and healing that travelling can give, it
has this hunger to explore the different sights and taste the different culture. It
is very important for them to see places.
13. The survey results showed that respondents’ assessment on their values is
3.78 percent strongly agrees that we need to respect the elderly, 3.50 percent
strongly values integrity, 2.73 percent are in favour of same sex marriage and
2.61 percent are in favour of divorce. The generation now shows how open
their minds are in divorce, and same sex marriage, but they still keep the
traditional values of integrity and being able to respect the elderly people.
14. The survey results showed that respondents’ assessment on economy is 3.21
percent agrees on living within their means, 3.14 percent buys local products
over imported goods, 2.09 percent have a savings account, and 2.99 percent
agrees on paying taxes properly. These people know how to budget; they save
more and avoid being short in money.
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15. The survey results showed that respondents’ assessment on their education is
3.21 percent make sure they get high grades, 3.13 percent submit their
projects on time, 3.07 percent likes to acquire a masters or doctoral degree,
2.56 percent never misses their classes. The people who value learning and
achievements, they want to be successful by doing great in school and earning
that degree.
16. The survey results showed that respondents’ assessment on property is 3.31
percent wants to own their house before the age of 30. 3.21 percent prefers
having their own car than using public transportation, and only buying things
that are needed. 3.12 percent lives with their parents while they are still single,
since it is also part of our culture. This group values comfort and convenience
since they are sheltered individuals, they would also like something they
bought on their own.
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Conclusions:
Based on the preceding findings of the study, the following conclusions are set.
1. The assessment of the respondents on their lifestyle imply that they manage their
time well when they are given tasks and can balance their social life and
work/school well enough to be able to enjoy both. Thus, the society can greatly
rely on millennials to be able to get the job done without sacrificing their personal
life as well.
2. The respondents’ view on health imply that majority of them have learned from the
mistakes of previous generations. They value a healthy lifestyle and believe that
they can maintain it through physical enhancement as well as avoiding vices.
Accordingly, the society can count on millennials to be advocates of wellness to
the succeeding generations, finding more creative ways to encourage others to
take care of their bodies.
3. In terms of work ethic, the respondents’ assessment imply that they place
importance on a good work ethic. They pride themselves on being able to work
under pressure and avoiding procrastination. Their belief that experience is more
important than skill implies that they would rather look at someone’ years of
experience more than the innate skills or talents of an individual to measure his/her
qualifications for a job.
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4. The survey results with regards to millennials’ view on religion imply that they have
continued to place value on their faith and believe that prayer and going to church
on Sundays is still a vital part of life. However, they do not see the need in
expressing their faith through monetary help or serving in church. Thus, society can
expect that even though most millennials would be less involved in religious
activities, faith will still be an essential aspect of their life.
5. Dubbed as the “digital natives”, the millennials proved in their assessment that
technology is a vital part of their everyday lives. They rely on gadgets most of the
time for ease of work and for entertainment. Only a few see gadgets as a status
symbol which implies that millennials do not let material things such as gadgets to
dictate their value. Hence, technology will be more of a strength that millennials can
play to their advantage. The future of innovation will continue to evolve as
millennials push the boundaries of technology in order to make everything more
convenient.
6. According to the survey results, millennials have become more aware of the
consequences of not preparing for retirement. They choose to be thrifty and work
hard now to be able to enjoy life later rather than to live in the moment. This means
that more millennials will invest in life insurance. It implies that this generation cares
not only for their future but also their children’s—thinking ahead for their well-being.
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7. Based on the respondents’ assessment, millennials have done a good job in
protecting our culture and values as a nation by maintain strong family ties. The
results also show that they find it important to establish themselves first before
creating a family and that sacrifices must be made in order for them to build a better
future for their children. This means that the society will be full of career-driven
millennials who are willing to set aside personal agenda and responsible adults who
prepare to become parents by achieving financial stability.
8. As the results suggest, millennials have come to see travel as an important key to
mental health. They have become aware of the benefits of traveling. This implies
that millennials are taking care of themselves by taking time off in order to be more
productive. It also means that our society can count on millennials to aid in
promoting the beautiful places in our country unknown to many people.
9. In terms of values, the millennials continue to practice respect towards elders and
pursue a life of integrity. However, as the world continues to evolve, so does the
millennials perception on things life same-sex marriage and divorce. It implies their
open-mindedness and awareness towards such issues. The society can expect
millennials to be more involved and assertive in promoting their values, even with
issues we once considered taboo.
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10. Based on the results, the millennials have been exposed to the issues regarding
our economy. Their assessment suggests that they have become more involved in
little ways to help boost the economy of our country. This implies that our
government can rely on them to help in our country’s development by spreading
awareness on economic agendas.
11. The respondents’ assessment on education shows how the previous generation
instilled the importance of education. Their results imply that when it comes to
academics, they will strive for excellence. However, their lack of consistency in
going to classes while still submitting projects on time show that achieving high
grades have become more important than actually coming to class to learn.
12. When it comes to property, survey results show that acquiring a house and car is
what millennials are prioritizing. Their decision to live with their parents while they
are still single implies that they would rather save money than use it to pay for their
own apartment. For these reasons, we can say that millennials are prudent when it
comes to where to spend their money.
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Recommendations
The respondents assessed the distinct characteristics of millennials in terms
of lifestyle, the researchers recommend that the millennials should play on their
strengths in school and work so that they can grow in both their abilities and
relationships. It is also recommended that schools/teachers do not give excessive
amounts of projects and assignments in order for students to be able to have a
social life as well.
In terms of health, the researchers recommend that more ways of
maintaining a healthy lifestyle should be developed and taught in schools.
Businesses aimed towards health should find ways wherein working millennials will
still be able to fit exercise to their busy schedules. The government should also
promote the importance of having check-ups.
In terms of work ethics, the researchers suggest that companies should build
their environments based on the characteristics of millennials who occupy a huge
percentage of the working class. It is also recommended that they place equal
importance on experience and skill—not discriminating applicants who have few
years of experience and not easily promoting those who have been working in a
company for a long time over those who are more skilled.
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In terms of religion, the researches recommend that, as a Christian nation,
values based on the Bible should be taught in schools to help shape the moral
standards of children.
While in technology, the researchers recommend that our government
utilized the brilliant minds of the millennials in thinking of technological innovations
for our country. Parents should be made aware of the negative effects brought by
technology to the millennials and use this as a warning to not indulge their children
in gadgets at a very young age.
In terms of retirement, many are still not convinced of the positive benefits of
preparing for retirement. The researchers recommend that saving and investing for
the future must be emphasized by companies and the government to the
millennials.
In marriage and family, the researchers recommend that parents should be
educated to balance their work and time with family in order to create an
environment that will allow their children to grow up not lacking affection.
In travel, the researchers recommend that travel businesses aim their focus
towards millennials who are fond of traveling. Companies are recommended to also
consider this by giving their employees privileges to travel and distress.
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In terms of values, schools are recommended to openly discuss issues like
same-sex marriage and divorce in order for students to have proper knowledge
regarding these issues and to avoid misconceptions.
In economy, the researchers recommend that the government fervently
educate millennials as well as other generations to ways in which we, citizens, can
help the growth of our economy
In education, the researchers recommend that schools emphasize the value
of learning over high grades. Teachers should make sure that students not only
pass the test but that they will carry with them valuable learning lessons from the
subject. Millennials should also be reminded that their academic achievements do
not necessarily mean they will succeed later in life.
Lastly, in properties, the researchers recommend that businesses in housing
and cars focus on appealing to millennials who prioritize such assets. Accustoming
to their wants will aid businesses to prosper. When it comes to other belongings like
gadgets and accessories, millennials opt for cheaper items that can do the same
job as expensive ones. They also opt for convenience in shopping therefore selling
online is also recommended for businesses to thrive in the millennial’s world.
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Program Proposal
The final matter that the researchers wanted to implicit with the affirmed research is
recommending a program that the millennial students can hold, or partake into to discover
their potentials and how they can utilize them. The researchers wanted the proposed
program to be a seminar. So that it could be conducted with ease within the school and to
be engagement to the eyes of the professors.
Program Title: Discovering the Millennial’s Potential
Program Description: A discovery program within the school boundaries that welcomes
the body of the millennials of Arellano University – Jose Abad Santos campus in joining to
correlate with one another to discover their potentials through their characteristics and how
they can use utilized these potentials to benefit them. The seminar will be composed of
sectioned talks by an outside Doctorate professor that has a background in generational
study, and by the end of the program, it is expected that the seminar will conduct activities
that participants of the program will partake into with the purpose of knowing their true
effectiveness inside the classroom and assessing each participant on how to improve their
profession.
Program Setting: The seminar would be set at the Multipurpose hall of Arellano University
Program Participants: Millennial Students of Arellano University Jose Abad Santos
Campus
62
ARELLANO UNIVERSITY
Bilbliography
Wieck, L. (2008) Managing the Millennials. 12th Nurse Leader , volume 6 issue 6
Howe, N., Strauss, W. Millennials rising: the next great generation, Jan 1st 2000
Tanner, L. Who are the Millennials Dec 1st 2010
Bátiz-Lazo, B. About Millenials, New Technology and Researching Business

Organizations Bangor University, Jan 1st 2016
Moore, L. Millenials in Social Work Field Education, Field Educator, volume 2 Oct 1st 2012:
issue 2
Aviles, K., Phillips, B., Rosenblatt, T., &Vargas, J. (2005). If higher education listened to
me. EDUCAUSE, 5, 17 – 28.
Howe, N., & Strauss, W. (2003). Millennials go to college, AACRAO & Life Course
Associates
Oblinger, D., & Hawkins, B. (2005). The myth about students: We understand our students.
EDUCAUSE, 5, 12 – 13.
Prensky, M. (2001a). Digital natives, digital immigrants. NCB University press, 9, 5.
Prensky, M. (2001b). Digital natives, digital immigrants part II: Do they really think
differently? NCB University press, 9, 6.
Sutherland, A., & Thompson, B. (2001). Kidfluence: Why kids today mean business.
McGraww Hill Ryerson Limited.
63
ARELLANO UNIVERSITY
Twenge, J. (2006). Generation me: Why today’s young Americans are more confident,
assertive, entitled – and more miserable than ever before. New York: Free Press Simon
and Schuster.
Windham, C. (2005). Father google & mother IM: Confessions of a net learner.
EDUCAUSE, 5, 43 – 58.
B. Brown, R. Larson, & T. S. Saraswathi (2006.), The World’s Youth: Adolescence in Eight
Regions of the Globe. New York: Cambridge University Press.
Raines, C. (2002). Managing Millennials. Retrieved April 17, 2006 from

http://www.generationsatwork.com/articles/millenials.htm
Rouse M. (no date). Tech Target “How do you define Social Media”. Retrieved from
http://whatis.techtarget.com/definition/social-media
Saba, T. (2013). Understanding Generational Differences in the Workplace: Findings and

Conclusions. Retrieved from http://irc.queensu.ca/articles/understanding-generational-
differences-workplace-findings-and-conclusions
Sharf, S. (2015, August 24). What Is A 'Millennial' Anyway? Meet The Man Who Coined
The Phrase. Retrieved May 26, 2017, from
Forbes:https://www.forbes.com/sites/samanthasharf/2015/08/24/what-is-a-millennial-
anyway-meet-the-man-who-coined-the-phrase/#41fa2ec64a05
White, G. B. (2015, July). The Institution of Marriage: Still Going Strong. Retrieved from:
https://www.theatlantic.com/business/archive/2015/06/millennials-delaying-marriage-
money-weddings/395870/
White, G. B. (2015, June 12). Millennials in Search of a Different Kind of Career. The
Atlantic. Retrieved fromhttps://www.theatlantic.com/business/archive/2015/06/millennials-
job-search-career-boomers/395663
64
ARELLANO UNIVERSITY
REGINE R. PASTRANA
Address: 123-A Ignacio St. Pasay City
Contact Number: 09997295943
Email Address: romerorhej07@gmail.com
Objective: To obtain a position that will enable me to use my organizational skills,

educational background and my ability to work well with people.
PERSONAL INFORMATION
Date of Birth : January 20, 1997

Place of Birth : Pasay City
Age : 21 Years old
Sex : Female
Civil Status : Single
Height : 4”11’
Weight : 50 kg
Religion : Roman Catholic
Mother’s Name : Gina R. Pastrana
Occupation : Housewife
Father’s Name : Ricardo C. Pastrana
Occupation : Unemployed
Language : Tagalog and English
EDUCATIONAL BACKGROUND
Tertiary : Arellano University Campus, Jose Abad Santos

S.Y. 2017–2018
Secondary : Northeastern Institute of Dasmarinas, Cavite City

S.Y. 2010-2013
Primary : Estefania Elementary School

S.Y. 2004-2010
WORK EXPERIENCE
Company : Kentucky Fried Chicken

Position : Restaurant Team Member
1 year & 3 months
65
ARELLANO UNIVERSITY
CONTACT INFORMATION
Name: Christelle Lu P. Tardo
Address: 533 Cementina St., Libertad Ext,, Pasay City
Cell Phone: 09219458460
Email: cltardo2124@gmail.com
OBJECTIVE:
To enhance my knowledge and capabilities by working at a dynamic organization that

prides itself in giving substantial responsibility to new talent.
PERSONAL INFORMATION
Date of Birth: May 24, 1994
Place of Birth: Pob. Magpet, North Cotabato
Citizenship: Filipino
Gender: Female
Civil Status: Single
EMPLOYMENT HISTORY
Music Teacher Church Secretary & Youth Minister and

Pasay Alliance Christian Music Director Kinder Teacher
School Inc. S.I.R. Matina Alliance Mintal Alliance Evangelical
Libertad, Pasay City Church Church
Sandawa Rd., Matina, Mintal, Davao City
Davao City
EDUCATION
Tertiary: Bachelor of Religious Education

Mt. Apo Alliance Bible College
New Bulatukan, Makilala, North Cotabato
S.Y. 2010-2015
Secondary: Mt. Carmel Development Academy

Kinuskusan, Bansalan, Davao del Sur
S.Y. 2006-2010
Elementary: Mt. Carmel Development Academy

Kinuskusan, Bansalan, Davao del Sur
S.Y. 2002-2006
66
ARELLANO UNIVERSITY
Jeanne S.Repato
Jeannerepato17@yahoo.com
09065080814
OBJECTIVE:
Seeking a responsible job with an opportunity for professional challenges and To use my
skills as best possible way to achieve company’s goals.
WORK EXPERIENCE: EDUCATIONAL BACKGROUND:
Manila Southern Associates 2000-2006

Alabang Zapote Road Pillar Village Elementary School
Almanza Uno Las Pinas City Roxas Blvd. San Carlos City
August 9 2010-December 9 2010
Sales Associates 2006-2009
High School
Proquest Manpower Services Speaker Eugenio Perez National
8289, Dr. Arcadio Santos Avenue, Agricultural School
San Antonio Valley 1, Parañaque City College
July 6 2011-September 6 2014
Sales Associates 2015-present
Arellano University Pasay City
Conins Coffee World Inc.
2753 Park Avenue Pasay City
September 7 2014-present
Cashier
SKILLS:
● Good oral and written communication skills
● Good organizational skills
● Can do multitasking
● Computer literate
● Ability to work cooperatively with others
CHARACTER REFERENCE:
Ms.Claudine Rodriguez Ms.Girlie Frias

Brand Manager Management Trainee
Alessi /Coffeelab Conlins Elements
Bldg 5 Bonifacio Highstreet Bonifacio Greenbelt 5 Ground flr. Makati City
Global City
Taguig City
67
ARELLANO UNIVERSITY
STEPHANIE REINARES
steffireinares@gmail.com
09756874117
OBJECTIVE
I am currently looking for a full time position in an environment that offers
increased benefits for me and my family, and the opportunity to help the company advance
efficiently and productively.
WORK EXPERIENCE:
RainMaker Asia - 4th flr. Alphaland Southgate Mall 2258 Chino Roces Ave, Makati, Metro
Manila-Aug 2010 to Dec 2010
Customer Service Representative (Citibank)
Affiliated Computer Service (ACS) – 7th Flr., One E-COM Center Bldg. cor. Harbor Drive and
Sunset Ave., Mall of Asia Complex Pasay City – Jan 2011 to January 2016
Customer Service Representative (CLAIMS SPECIALIST) – BCBSFL
Assists customers by acting as a liaison between customers and the company. Provides
effective customer service by using excellent, in-depth knowledge about the products and
services, resolve issues in regard to products and services, and assists customers with
complaints, orders, errors, account questions, billing, cancellations, and denied claims.
Intercontinental Hotel Group (IHG) - 27th-29th floor Tower II Ayala Avenue cor. Gil Puyat Ave.
Makati City-- Feb 2016 to May 2016
Customer Service Representative (IHG Rewards Club)
UnitedHealth Group (UHG) - Science Hub Tower 1, Campus Avenue Corner Turin Street,
McKinley Hill Taguig--May 2016 to Oct 2016
Electronic Eligibiliy Analyst
Cloud English Training and Teaching – January 26 2017 to present

Online English Teacher
EDUCATION BACKGROUND:
2017-present Arellano University

2007-2009 Far Eastern University Morayta, Manila (B.S Psychology)
2001-2005 St. Mary’s Academy Pasay City
SKILLS: ● Ability to work cooperatively with others

● Good oral and written communication skills ● Can safeguard confidential information
● Good organizational skills
● Fluent in English CHARACTER REFERENCES:
● Can do multitasking Available upon request.
● Computer literate
68
ARELLANO UNIVERSITY
Dear respondents, we would like to find out the millennial’s distinct characteristics
and its implication to our society. Please help us by answering this survey. Please
indicate the extent to which you agree or disagree with the following statements by
putting a check in the appropriate circle.
Age ____Gender _____Course/major/year ________________Civil status _________
Strongly Strongly
Agree Agree Disagree Disagree
 LIFESTYLE
1. I party every weekend.
2. I sleep for more than 6 hours everyday.
3. I always schedule my activities.
4. I can balance work/school and life well.
 HEALTH
1. Exercise is important.
2. I have a balanced diet.
3. I go to the doctor for yearly check-ups.
4. I drink and smoke.
 WORK ETHIC
1. I finish my work on time.
2. I always submit to authority.
3. I can work under pressure.
4. Experience is more important than ability.
 RELIGION
1. I go to church every Sunday.
2. I faithfully serve in church.
3. I donate money to the church.
4. I always spend time in prayer.
69
ARELLANO UNIVERSITY
 TECHNOLOGY
1. I always buy the latest gadgets.
2. I follow the latest trends in social media.
3. I sleep with my phone beside me.
4. I spend more than 5 hours on my gadgets
 RETIREMENT
1. I save money intended for my retirement.
2. I strive to have an early retirement.
3. I can sustain my lifestyle when I retire.
4. I save money to live comfortably later
more than being financially secured today
 MARRIAGE & FAMILY

1. My goal is to get married between
2. Marriage is more important than career.
3. I have strong family ties.
4. It is acceptable to have more time for work
than family in order to provide for their needs.
 TRAVEL
1. I save money for travel.
2. Traveling to other places will
help my well-being.
3. I am willing to sacrifice other expenses
in order to travel.
4. I value experience over ownership
70
ARELLANO UNIVERSITY
 VALUES
1. I respect the elderly.
2. I am in favor of same sex marriage.
3. I always do the right thing
even when no one’s watching.
4. I am in favor of divorce.
 ECONOMY
1. I pay my taxes.
2. I prefer buying local products
over imported goods.
3. I live within my means.
4. I put my savings in a bank account
 EDUCATION
1. I make sure to get high grades.
2. I submit my projects on time.
3. I never miss a class.
4. I plan to acquire a masters/doctoral degree
 PROPERTY
1. I would rather own a car than use
public transportation.
2. I should have my own house
by the age of 30.
3. I prefer living with my parents
while I’m still single.
4. I only buy things that I need.
71

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ARELLANO UNIVERSITY

Jose Abad Santos Campus

The Birth of Millennials:

Arellano University JAS Campus Pasay City

connotations—lazy, sheltered, carefree individuals who are a primary source of trouble in

teaching strategies of the faculty.

Chapter I: The Problem and its Background

Background of the study ……………………………………………………………….…….7-8

Objective of the Study………………………………………………………………………..…8

Statement of the Problem……………………………………………………………..………10

Scope and Limitations....………………………………………………………………..…….11

Significance of the Study…………………………………………………………………….17

Chapter II: Review of Related Literature

Relevance of Review Related Literature………………………………………….....………18

Chapter III: Research Methodology

Respondents of the Study…………………………………………………………………….29

Data Gathering Procedure……………………………………………………………………30

Statistical Treatment of Data………………………………………………………………30-32

Chapter IV: Presentation, Analysis, and Interpretation of Data...............................33

Chapter V: Summary, Conclusions and Recommendation

The Problem and its Background

other hand, they can be misleading, misrepresentative, or misguided if framed in

be overlooked; if we understand the power of generations, we are able to discover

been directed towards understanding the different phenomenon that has

contributed to each generation. These studies have led to a lot of interesting

observations and discoveries.

individual is raised uniquely, generalizations rooted in the events that happened

bring. As the interest of studying generations began to increase, so did the

Deverson. They were reffered to as “a generation of young people about whose

time, most of them are grew up having to take care of themselves.

home. Because of their workaholic Baby Boomer parents, the Generation X

to 2000. Sensibly, the generation after X would be named Y. However, more

up more sheltered as their parents were mostly products of divorce. Millennials

are characterized as sociable, innovative, and diversity-focused mostly rooted in

the presence of technology. However, as the millennial generation grew older,

Background of the study

Studying the preceding generations have led to an understanding of the

highly reliant on the previous one. As much as it is interesting to study each

irresponsible, and immature individuals, the millennials have been dubbed as a

Stereotypes attached to each generation has not only created an attitude

Objective of the study

This study formulates the following objectives:

2. To know the reasons behind such distinct characteristics.

3. To fully understand the implications of these characteristics to the society.

1. Demographic Profile of the

3. Assessment of the respondent

Perception of Arellano University

Students on the Birth of Millennials: Distinctive

Characteristics and Their Implications to Society

Figure1. Conceptual Framework identified in the study of Evaluation of the

Statement of the Problem

Characteristics and Their Implications to Society. An assessment:

In general this research aims to answer the following sub-problems:

1. What is the demographic profile of the respondents in terms of:

1.4 Student status

1.5 Civil status

2. What is the respondent’s rate on the distinct characteristics of millennials

1.1 Lifestyle 1.7 Economy