Definition of Terms-PURPCOMM

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Sadicon, Frank Shane L.

February 11, 2020


Section 127 Purposive Communication

Assignment: (Directions: Define the following terms.)

1. Globalization

Peterson Institute for International Economics (2020) define globalization as the

word used to describe the growing interdependence of the world’s economies, cultures,

and populations, brought about by cross-border trade in goods and services, technology,

and flows of investment, people, and information.

Kopp (2019) specified that globalization is the spread of products, technology,

information, and jobs across national borders and cultures. In economic terms, it describes

an interdependence of nations around the globe fostered through free trade. Globalization

motives are idealistic, as well as opportunistic, but the development of a global free market

has benefited large corporations based in the Western world. Its impact remains mixed for

workers, cultures, and small businesses around the globe, in both developed and emerging

nations (Kopp, 2019).

2. Culture

Merriam-Webster Dictionary define culture as the customary beliefs, social forms,

and material traits of a racial, religious, or social group. Also, it is the characteristic features

of everyday existence (such as diversions or a way of life) shared by people in a place or

time.

Zimmermann (2017) pointed out that culture is the characteristics and knowledge

of a particular group of people, encompassing language, religion, cuisine, social habits,

music and arts.


3. Intercultural Communication

Intercultural communication refers to the communication between people from two

different cultures (Chen & Starosta, 1998).

Intercultural communication is a symbolic, interpretive, transactional, contextual

process, in which people from different cultures create shared meanings (Lustig & Koester,

2007).

Intercultural communication refers to the effects on communication behavior, when

different cultures interact together. Hence, one way of viewing intercultural

communication is as communication that unfolds in symbolic intercultural spaces

(Arasaratnam, 2013).

According to Maharjan (2018), intercultural communication is the study and

application of knowledge on “cultural perceptions and symbol systems” of people

belonging to different cultures. The intended meaning of any message differs when

encoded by a person of a certain culture and decoded by someone of the other. The different

meanings of symbols in different culture also vary making the interpretation difficult.

4. Intercultural Competence

Monash Intercultural Lab (2019) describe intercultural competence as the ability to

function effectively across cultures, to think and act appropriately, and to communicate

and work with people from different cultural backgrounds – at home or abroad.

Intercultural competence is a valuable asset in an increasingly globalized world where we

are more likely to interact with people from different cultures and countries who have been

shaped by different values, beliefs and experiences.


Intercultural competence is part of a family of concepts including global

competence, graduate attributes, employability skills, global citizenship, education for

sustainable development and global employability. Core to all these concepts is recognition

of globalisation as a force for change in all aspects of the contemporary world, and the

importance for graduates to be able to engage and act globally(Monash Intercultural Lab,

2019).

References

Arasaratnam, L. A. (2013). Intercultural communication competence. In A. Kurylo (Ed.),

Intercultural communication: Representation and construction of culture (Chap 3,

pp. 47-68). Los Angeles, CA: SAGE Publications.

Chen, G. M., & Starosta, W. J. (1998). Foundations of intercultural communication: Boston, MA:

Allyn & Bacon.

Kopp, C. (2019). Globalization. Retrieved from

https://www.investopedia.com/terms/g/globalization.asp

Lustig, M. W., & Koester, J. (2007). Intercultural competence: interpersonal communication

across cultures (5th ed.). Shanghai, China: Shanghai Foreign Language Education

Press.

Maharjan, P. (2018). Intercultural Communication. Retrieved from

https://www.businesstopia.net/communication/intercultural-communication

Merriam-Webster Dictionary. (n.d). Culture. Retrieved from https://www.merriam-

webster.com/dictionary/culture
Monash Intercultural Lab. (2019). What is intercultural competence?. Retrieved from

https://www.monash.edu/arts/monash-intercultural-lab/about-the-monash-

intercultural-lab/what-is-intercultural-competence

Peterson Institute for International Economics. (2020). What is Globalization?. Retrieved from

https://www.piie.com/microsites/globalization/what-is-globalization

Zimmermann, K. (2017). What is Culture?. Retrieved from https://www.livescience.com/21478-

what-is-culture-definition-of-culture.html

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