PROFESSIONAL EXPERIENCE
Regional Manager B2C Business Mumbai | Castrol India
ANKIT AHUJA
MUMBAI, INDIA
7 years of rich Sales & Marketing
experience in managing B2C &
B2B sales, Channel Marketing,
Channel Sales and leading teams
ABOUT ME
Go Getter at heart & a team
player, challenge status quo to get
more; Love innovative
approaches to problem solving
Interest lies in digital,
photography & music
PROFILE
Started the career with TCS as a
Business Analyst working for
domestic banking business; sold
digital banking solutions to leading
banking & financial institutions and
thereafter transitioning into Bikes
Workshop’s marketing at Castrol
India to now leading sales for one
of key markets of the country
CONTACT
+91-7774019176
ankitanks@gmail.com
linkedin.com/ankitanks
June 2018 – Present
Currently heading the B2C Sales for Castrol India for Mumbai territory; Leading
a team of 4 area managers and 30 indirect workforce; $14M annual revenue
Demands strategic business development; in-depth lubricant sales
understanding; Excellence in execution; leading priority agendas; collaborative
engagement with stakeholders to deliver sales targets
Key Achievements
• Revived the Mumbai business with 3% volume growth after 2 years of
downward trend
• Jul 2018 - Led the team to be top team in the country with 100% growth in
commercial vehicle category oils
• Dec 2018 – Awarded for being at the top in the country in scooter segment
of oils, giving full year 30% growth
• Channel expansion of workshop channel resulting in 30% expansion of
participating universe
• Rolled out India’s first Certified Castrol Auto Service workshop in Mumbai
Marketing Manager, Bikes Workshops | Castrol India
August 2016 – May 2018
Entrusted with leading the marketing for Bikes independent workshop channel
for Castrol India; Bikes channel is the growth drives for Castrol India; Annual
revenue of $40M
Demands B2B2C understanding of business; multiple stakeholder collaboration
for brand launches, activations, offer development & deployment. Agile at the
same time compliant was always a challenge; intersection of online & off-line
businesses; developing influencer marketing programs for channel
Key Achievements
• Channel Expansion – Doubling the channel in 2 years resulting in 25% volume
growth over two years
• Influencer Marketing & Community Building – Executed the program India’s
Super Mechanic – hunt for India’s best mechanic; engaging India’s 16,000
workshops
• Systematic Management – Developed process and systems to deal with
digitized way of rolling out channel benefits to 16,000+ outlets
 • Digital Marketing – Rollout of digital marketing for Bikes Workshops
of Castrol resulting in 60% increase in lead generation by consumers AWARDS
• BTL Activations – Handled the BTL activation in the channel for Annual Star Awards
launching key brands in Bikes portfolio
• Led the Branding of the channel across the country creating marquee • IWS Growth Story 2017
outlets. Handled $2.5M branding budget • Excellence in Branding 2017
• Recognized by Castrol India leadership for larger contributions in • Super Mechanic 2017
National Conference, Board Meetings
BP Helios Commendation for -
Activ Scooter Girl in the City
Management Trainee – Multiple Locations | Castrol India campaign
July 2015 –July 2016
EDUCATION
• B2C Stint- Birbhum, West Bengal
o stabilizing the newly created distributor in; leading to 7% Symbiosis Institute of Business
volume growth Management, Pune India –
• B2B Stint in Indore & Jabalpur in Madhya Pradesh, India amidst Top B School in India
o Launched Maruti mass market offer after understanding Master’s in Business
\ dealer rating program of the OEM Administration – Marketing
• Marketing Stint ‐ Marketing Operations ‐ Mumbai, India Aug 13 – Jul 15
o Awarded for advertising spends’ compliance model. Bharti Vidyapeeth’s College of
o Indian working model adopted by the APAC region Engineering, Delhi
Bachelor of Technology,
Systems Engineer– Mumbai | Tata Consultancy Services Computer Science Aug 2006-
November 2010 –March 2013 Apr 2010

• Pre‐Sales: Multiple pitches on Financial Inclusion, Mobile PoS, LANGUAGES

Aadhar Payments
• Bid Management: Lead on proposals' creation‐ biometric login • English – Read, Write, Speak
solutions, financial inclusions, insurance • Hindi – Read, Write, Speak
• Sales pitch: Rural Banking technology to banks & NBFC, dairy
payments solutions to largest Coop Dairy ADDITIONAL INFO
• Client & Vendor negotiations: SLA, price negotiations, timelines,
payment terms with client & vendors Looking to relocate to Malaysia
• Business Unit Marketing: eIndia Awards, BITC Big Tick, created
financial inclusion microsite on www.tcs.com, created video
testimonials from clients, conceptualized stall designs at SBI IT
Conclave 2013, Bancon 2012

Co-Founder, Conetactivity.com
April 2010 –August 2014
Conceptualized and founded my own company around Digital and Social Media
Marketing. Launched campaigns for Tier 1 and Tier 2 companies