Media Kit For ResearchGate 1

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ResearchGate Media Kit

Advertising
Media Kit Advertising ResearchGate

Our mission is to connect the world of science


and make research open to all.

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Media Kit Advertising ResearchGate
ResearchGate
+ Qiagen

The world’s #1 platform for science

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Media Kit Advertising

The company

Berlin
Headquarters

250+ employees
65% international

2008 founded in
Hannover and Boston

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ResearchGate key stats ResearchGate

Top domains Visits/month Time/Visit (mins)

1. ResearchGate.net 150,800,000 2.57

2. Academia.edu 74,200,000 2.38

3. Google Scholar 64,600,000 4.92 2

4. Springer 41,900,000 2.28


The World’s #1 Platform/
Site for Science 1 5. Elsevier 36,000,000 3.40

6. Howstuffworks 31,100,000 1.41

7. Nature 29,200,000 2.33

8. LiveScience 18,400,000 1.55

9. Thermo Fisher 6,900,000 2.58

10. Bitesizebio 770,000 1.13

1: Source: SimilarWeb.com, Nov ‘18; #1 site by traffic in Science discipline


2: Unlike other sites, time/visit for Google/search is not advantageous as 5
objective of search is to quickly link to most relevant site(s)
ResearchGate key stats ResearchGate

Top domains Ranking on Alexa

Google 1

LinkedIn 25

Ebay 41

BBC 90
Website Global Ranking
on Alexa CNN 102

ResearchGate 124

TheGuardian 135

Foxnews 236

Buzzfeed 285

Nature 754

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1: Source: alexa.com
Media Kit Advertising ResearchGate

ResearchGate:
The world’s #1 platform for science

780+ million 290+ million 150+ million


monthly monthly monthly
impressions pageviews site visits

70+ million 15+ million 1 in 2


monthly unique verified users PubMed authors
users (scientists + are verified users
researchers)

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Media Kit Advertising ResearchGate

ResearchGate in numbers
Platform Devices
Website + AMP + APP 70% Desktop + 30% Mobile

Formats Qualification
86% users with a postgraduate
Display, Native, Video
qualification

Sizes
970X250 - 970x90 – 728x90
300x600 – 160x600 – 120x600 Gender Age
336x280 – 300x250 - 250X250 50% Female 18-24: 30%
320x50 - 320X100 – 300x50 – 300x100 50% Male 25-34: 35%
Native Display 35-44: 15%
In Read Video 45+: 20%
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Media Kit Advertising ResearchGate

A snapshot of contextual targeting

Finance / Banking Education

Science Health

Entertainment & Art Technology

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Media Kit Advertising ResearchGate

A snapshot of our audience affinity

Automobile Business & Finance Computer & Technology


+20 million +25 million +28 million
Index: 500 Index: 500 Index: 800

Fashion & Beauty Health Online Shopping


+19 million +20 million +15 million
Index: 570 Index: 570 Index: 700

Science Sport Travel


+19 million +20 million +18 million
Index: 700 Index: 530 Index: 580

Index: The probability of the user being interested in the segment compared to all users in the US. 10
Media Kit Advertising ResearchGate
Global Reach:
70+ million monthly unique users
15+ million registered members from 193 countries
(Top 10 Countries Monthly Impressions)

Country Monthly Impressions 28% 34% 26%

United States 94M

India 81M

United Kingdom 47M

China 37M

Indonesia 35M

Philippines 30M

Malaysia 24M 6% 3% 3%
Germany 20M

Australia 20M

Canada 19M 11
Media Kit Advertising ResearchGate

Reach in Americas

Country Monthly Impressions

United States 94M


2

Canada 19M

1
Mexico 19M

Brazil 19M 3

Colombia 11M 10
5
8
Peru 5M
6
4

Argentina 4M

9
Chile 4M 7

Ecuador 3M

Venezuela 1M
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Media Kit Advertising ResearchGate

Reach in Europe

Country Monthly Impressions


4

United Kingdom 47M

DACH 29M

Turkey 13M

Nordics 13M 10 1 9
8
Spain 12M

2
France 11M 6

7
Italy 10M
5
Netherlands 9M 3

Poland 6M

Ireland 4.5M
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Media Kit Advertising ResearchGate

Reach in Oceania

Country Monthly Impressions

Australia 20M

New Zealand 4M

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Media Kit Advertising ResearchGate

Reach in Asia

Country Monthly Impressions

India 81M

China 37M

Philippines 30M

Indonesia 35M
7 8
4
Malaysia 24M 6

1
Pakistan 13M
9
3
South Korea 13M
5
10
Japan 8M
2
Thailand 7M

Singapore 6M
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Media Kit Advertising ResearchGate

Reach in MENA

Country Monthly Impressions

GCC 10M 8
7 4
5 6 10
Egypt 8M 9
3
2
Algeria 3M 1

Iraq 2.9M

Morocco 2.8M

Israel 2.6M

Tunisia 1.8M

Lebanon 1.6M

Jordan 1.5M

Palestine 639K
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Media Kit Advertising ResearchGate

Reach in Africa

Country Monthly Impressions

South Africa 11M

Nigeria 10M

1 5
Kenya 8M 6

Zimbabwe 5.5M 7 3

Ghana 2.9M
8
Ethiopia 4.7M
9
Uganda 2.4M
4
Tanzania 1.6M 10

Zambia 1.5M
2
Botswana 1.3M
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Thank you!

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