LET’S BEAT OBESITY

Prepared by
Awareness and how
to tackle it Negative impact on our
community

Poor diet Exposure to sport

HINKO KOSTANJEVEC BRIAN THORBURN RALPH STRAMPFER TERRY BUTCHER
CEO / Operations Commercial Event/Brand Ambassador
 Potential reach of

10 million
Londoners

10,000
children 10,000
66 million Metro branded product
bags and products
population
Significant Marketing
and Public Relations
days Print campaign
unprecedented amounts of Type 2 diabetes
in our children and hypertension in children Every 3.2 minutes someone in the
in primary school UK is killed from heart disease

84% of adults in UK are overweight

or obese compared with 63% 20 450 people a day die
years ago from cancer
best-known
cholesterol drug Combined these two
Lipitor is the most diseases kill over
prescribed drug ever 350,000 British each
in the world year
Almost 1 in 5 British 4-year 1 out of 3 people born in the UK
olds are considered obese today will develop diabetes

UK spends £195 billion a year on If nothing changes, almost 10% of

healthcare…over 5 times more than people will have diabetes in the UK
the defence budget by 2025.
GO TO MARKET

Terry Butcher
face of the campaign Massive media Very well-known Excellent
connection with sport icon network of high-
radio and tv profile people

2 Collaboration with sport codes 3 Media campaign

Current and Olympic Celebrities

former players representatives
Event named partner
 Close relationship with Terry
Previous experience in creating a similar Butcher
village in Australia

What keeps
Access to high profile people
others out Contacts in sport industry

Contacts in media
Operational Terry Butcher Marketing Public Relations
staff
 Package 1 Package 2
▪ London event ▪ London event
▪ Operational staff ▪ 1 region event (Southampton,
▪ Terry Butcher Reading, Northampton)
▪ Marketing ▪ Operational staff
▪ Public Relations ▪ Terry Butcher
▪ Marketing
▪ Public Relations

£400,000 £600,000
*(not including cost of venue hire, Metro *(not including cost of venue hire, Metro
bags and contents) bags and contents)
HINKO KOSTANJEVEC
Hinko@oneabovegroup.com
+44 75404 62362