UNIT 2 MANAGEMENT OF BUSINESS

Crystal Cassie

WEBSITE: http://batcemob.weebly.com/

REFERENCE TEXTS: CAPE Management of Business: Kathleen Singh, Peter Stimpson

Business Studies: Bruce R Jewell
Business Studies: Dave Hall, Rob Jones, Carlo Raffo, Alain Anderton
MODULE 1: Production and Operations Management

Week Objectives Content Teaching/learning Assessment

strategy
TERM 1 Describe the Nature of production Discussion
1 major decisions  Input (FOP) throughout (production process) output (finished 2004Q2A
involved in the goods and services) Brainstorming 2JUNE2008Q1
nature of the  Production methods: job, batch, flow and cell production location factors: 2012Q2C
production  Location of production: quantitative factors (site cost, transport setting up a 2013Q2B
process cost, labour cost, revenue cost), qualitative factors (infrastructure, NightClub in Trincity 2014Q1
environmental and planning consideration, management Mall
preferences)

2 Explain Forecasting techniques Student presentations 2009Q2A

techniques  Sales force composite in groups for each 2006Q1
involved in  Delphi method technique 2004Q2
forecasting  Consumer surveys (posters) 2002Q2
 Jury of experts
 Moving average
 Least squares regression

3 Discuss the Product design strategies PPTS:

strategies  Modularization Pictures of design
involved in  Miniaturization strategies
product design  Integration
 Value analysis Discussion of value
 Computer aided design (CAD), computer aided manufacturing analysis with
(basic principles) examples

4 Explain the Capacity Planning Discussion 2014Q2

concept of  Definition of capacity
capacity  Importance of capacity utilitization
planning  Design capacity
 Efficiency capacity
 Calculation of capacity utilization(simple calculations)
 Methods of improving capacity utilization
 Economies and diseconomies of scale
5 Examine Layout Strategies PPT
various  Process layout Discussion
strategies used  Production layout
in production  Fixed position layout
layout process
6 Assess the Costing Accounting students Specimen Paper
importance of  Cost of production (direct/indirect variable/fixed) present to class Question
costing in  Approaches to costing (simple calculations): absorption,
production contribution/marginal. Use of examples to
 Application of marginal costing: break-even point (definition, illustrate
uses, advantages and disadvantages, simple calculation of the
following: BEP for output and sales, contribution margin sales for
a desired profit, output for a desired profit and margin of safety).
Draw break even charts
Make or buy decisions

7 Examine the Inventory Management Discussion 2011Q1B1,11

concept of  Importance of inventory (stock) 2010 Q1
inventory  Inventory (stock) control management: EOQ (Simple
management calculations), Just in Time

8 Explain the Lean Production and Quality Management Comparison of two 2013Q1
concept of lean  Importance of quality goods/services on 2012Q2A,B
production and  Dimension of quality: performance, features, reliability, dimensions of quality 2011 Q1A1,11
quality conformance, durability, serviceability, aesthetics, perceived 2009Q1
management quality. Video 30JUNE 2008Q2
 Techniques for improving quality including difference between 2007Q1
quality control and quality assurance, benchmarking, ISO quality Discussion 2005Q2
standards, outsourcing, quality circles, TQM (Kaizen or 2003Q1
continuous improvement)
 Lean production (link between inventory management, quality
and capacity and employee roles)

9 Explain Productivity Case study 2011Q2

methods of  Definition (express productivity as an equation) 2010Q2
measuring and  Factors that impact on productivity including technology, 2JUNE2008Q2
improving training, market demand, competition, quality of labour supply, 2006Q2
productivity level of pricing 2005Q1
2003Q2
 10 Assess the Project Management: prepare and interpret diagrams of models Use of examples to 2013Q2A
importance of  Critical Path Method illustrate 2012Q1
project  Decision trees 2009Q2B
management 30JUNE 2008Q1
2007Q2
2004Q2B
2002Q1

MODULE 2: Fundamentals of Marketing

Week Objectives Content Teaching/learning Assessment

strategy
11 Define the term The Concept of Marketing Discussion
marketing and  Definitions of marketing
relate it to the  Related concepts: markets, value added, exchange transactions
concepts of
market,
exchange and
value added
12 Assess the Implications of different marketing concepts Students brainstorm 30JUNE 2008Q3
implications of  The product concept and implications and present posters in
the marketing  The production concept and implications class on each concept
concepts  The selling concept and implications in groups
 The societal marketing concept and implications (COMICS)

13 Distinguish The marketing environment SUBWAY: 2003Q3

between the  Composition of the marketing environment: micro and macro the micro and macro
micro and environment factors that impact
macro  Forces in the micro environment: company suppliers, the marketing
environments in competitors, marketing intermediaries, customers strategy
which a firm  Forces in the macro environment: demographic, economic,
operates and natural, political, cultural factors
their effects on
the marketing
strategy of the
firm
 14 Describe the Marketing research Market research 2013Q4
elements of the  Role and importance of market research project to conduct in 2011Q3,Q4A
marketing  Importance of developing a research plan school population 2010Q3
research process  Describe the stages of market research: management problem 30JUNE 2008Q4A
identification, research objectives, sources of data( primary and PPT 2JUNE2008Q4
secondary), sampling (probability and non-probability), research 2007Q4
techniques (focus groups, surveys, in depth interviews, 2006Q4
observation), analysis and presentation of results 2003Q4
 Limitations of market research 2002Q3A

15 Explain the Principles of market segmentation Students choose a 2014Q3A

principles of  Importance of segmentation good/service to 2011Q4B,C
market  Niche, target, mass marketing market to segments 2010Q4
segmentation  Bases of segmentation: demographic, geographic, behavioural 30JUNE2008Q4B,C
 Consumer buying behavior: the buying process, factors Consumer buying 2006Q3
influencing buying behaviour behavior illustrated
while purchasing a
new PC
TERM 2 Explain the Product Management 2014Q3B
1 principles of  the concept of product: core, formal/actual, augmented Students create a 2005Q4
product  dimensions of the product mix: product line and product product to illustrate 2002Q3B
management extension concept, dimension
 Boston matrix
 new product development process Videos
 product life cycle Group presentations
 branding and packaging
Case study
 characteristics of services compared to goods

2 Evaluate various Pricing decision Discussion

pricing  Introduction to pricing: definition, role and importance
strategies  Factors influencing pricing decisions (elasticity of demand, Presentation by
demand, income, consumer preference) Economics students
 Pricing strategies: cost plus, competition, perceived value, going
rate, penetration pricing and price skimming
 3 Discuss the Distribution management Discussion 2014Q4A
major principles  Role of distribution in an organisation 2012Q4
of distribution  Factors influencing distribution decisions 2009Q4
 Types of distribution channels (direct, indirect) 2004Q4
 Introduction to logistics strategy
 Types of distribution strategies (intensive, selective, exclusive)

4 Examine the Promotion strategy Students role play 2014Q4B

major tools of  Objectives of promotion tools of promotion 2013Q3
promotion and  Tools of promotion and their relative advantages: advertising, 2012Q3
their personal selling, sales promotion, publicity 2009Q3
implications 2JUNE2008Q3
2007Q3
2005Q3
2004Q3
2002Q4
5 Discuss the Internet Marketing Student written
importance of  Development of internet marketing research project
internet  Opportunities created by internet marketing
marketing  Challenges posed by internet marketing
decisions  Importance of ecommerce to business organisations

MODULE 3: Small Business Management

Week Objectives Content Teaching/learning Assessment

strategy
6 Explain the nature The nature and characteristics of entrepreneurship Nina Programme Past papers
and characteristics  Definitions of entrepreneurship PPTs 2002-2014
of  Intrapreneurship Brainstorming Q5,6
entrepreneurship  Corporate entrepreneurship
 Social entrepreneurship
 Characteristics of successful entrepreneurs
7 Explain the Business and economic systems Economics students
relationship  Economic systems in which businesses operate (free economy, in class present on
between business mixed economy, planned economy) economic systems
organisations and  The impact of the economic system on business decision Video
the economic making Discussion
system in which
they operate
8 Assess the criteria Size and growth of business Comparison of a
for measuring size  Criteria for measuring size and growth: output, labour force, small and large firm
and growth of market share, capital structure
business  Advantages and disadvantages of small vs large firms: size and
financial requirements, economies of scale, strategies for
growth, management and control, lack of record keeping,
working capital deficiencies, poor management skills,
regulation and legislation

9 Assess the Major challenges and opportunities faced by small businesses Interviewing a small
challenges and  Identifying successful business opportunities business owner in
opportunities  Sourcing capital (finance) their community
faced by small  Selection of business types (sole trader, partnership, company) (reporting)
businesses  Determining a location
 Globalization and trade liberalization
 Ecommerce
 Intellectual property

10 Describe the types Types and nature of assistance available to small firms Leaflets and
of assistance  Agencies that assist small businesses: government, non- information booklets
agencies offer to government, financial institutions from existing
small businesses  Types of assistance offered to small businesses: financial, organisations
technical, education and training
 11 Develop a Preparation of a business plan for a small business Preparation of a
business plan  Executive summary business plan by each
 Business description: legal establishment, start up plans student
 Business environment analysis: target market, customer needs,
location
 Industry background
 Competitor analysis: who are your competitors
 Market analysis: customer needs, where they are, how to reach
them
 Marketing plan: pricing strategy, promotion strategy,
distribution strategy
 Operations plan: cost of production, machinery
 Managerial summary: management personnel, staffing
 Financial plan: profit and loss, cash flows, break even analysis,
source of funds, business ratios, assumptions

TESTS EVERY THREE TOPICS