MADIHA KANWAL (8474)

Strategic Management
Assignment-1

Q1) Write the vision statement and the mission statement for Samsung Electronics.

Vision
“To become the worldwide leader in information technology”
Vision Statement effective points.

1. Complete
2. Graphics
3. Memorable (statement should be short so that it can be memorized easily)
4. Forward looking and directional
5. Focused
6. Have some room for further changes in future (wiggle room)

Mission
“Samsung provide its customers the most innovative and elegant digital
Appliances by spreading ease of living all over the world with quality
product and trend setter, Samsung is financially sound organization and
our employee is our family”.
Mission Statement effective points.

1. Customers
2. Markets
3. Technology
4. Concern for survival, growth, and profitability
5. Philosophy
6. Concern for employees
 MADIHA KANWAL (8474)

Q2) Analyze the following vision statements. Identify effective elements and
shortcoming.
1) Our vision is to be the world’s best quick service restaurant (McDonald’s)
a. Effective Elements
Memorable.
Completeness
Forward Looking
b. Shortcomings
Rely on superlatives (world’s best quick service restaurant.

2) To make the automobile accessible to every American (Ford Motor Company’s vision when established by
Henry Ford)

a. Effective Elements
Memorable.
Completeness
Forward Looking
b. Shortcomings
Rely on superlatives (world’s best quick service restaurant).
 MADIHA KANWAL (8474)

Q3) The mission statement for adidas is given below. Identify the nine components of
mission statements.
“The adidas group strives to be the global leader in the sporting goods industry with sports brands built on a
passion for sports and a sporting lifestyle. We are dedicated to consistently delivering outstanding financial
results. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak
performance with every product we bring to market. We are consumer focused and therefore we continuously
improve the quality, look, feel and image of our products and our organizational structures to match and
exceed consumer expectations and to provide them with the highest value. We are a global organization that is
socially and environmentally responsible, creative and financially rewarding for our employees and
shareholders. We are committed to continuously strengthening our brands and products to improve our
competitive position”

Customers: - Athletes and the person who lead to be athletes

Products or services: - Sporting goods

Markets: - Global Organization

Technology: - Innovative and design leaders

Concern for survival, growth and profitability: - The concerned of the survival is adidas has a passion for sports
and sporting lifestyle.

Philosophy: - we are committed to continuously strengthening our brands and products to improve our
competitive position

Self-concept: - To provide the customer with the highest value in respect of quality look feel and image of the
products.

Concern for public image: - The organization is concerned with the social and Environmental responsibility.

Concern for employees: - Financially rewarding for our employees and shareholders.