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Established since August 2005, Trimaran Corporate Communications is a corporate and financial

communications firm specialised in providing a comprehensive range of public relations, marketing and
communications disciplines in the region. Trimaran has successfully managed and executed a diverse
range of corporate communications projects, media and investor relations programmes, brand
marketing, corporate and marketing collaterals production, and events production and management for
leading bluechip listed companies, global corporations, renowned financial institutions, real estate
companies, hotel operators and public sector bodies.

Because we effectively communicate our client's messages to its target audiences, maximise the public
awareness and exposure of the company, as well as inject energy, passion, and dedication in all our
efforts to achieve success, Trimaran has established an enviable reputation amongst its ever-expanding
clientele through word-of-mouth referrals and/or testimonials of its insightful strategies and
professionalism across various industries.

The Trimaran team of dedicated, bright and passionate professionals delivers value-added solutions and
measurable results to our clients that exceed expectations, thanks to the support, guidance and
strategic advice from managing director, Ms. Michelle Cheng and executive directors, Ms. Pansy Ho and
Mrs. Yvette Yuen.

The Trimaran team represents an amalgam of aptitude, industry skill sets, creative flair in various arenas
of the corporate communications spectrum. Most importantly, the Trimaran team combines strong
public relations and strategic business advisory expertise, first-hand industry experience in corporate
finance, in-depth investment knowledge on both buy-side and sell-side, and extensive global network of
industry and business conglomerates and the media to offer financial and corporate excellence in the
region.

Trimaran Corporate Communications is a member of International Public Relations Association Limited


(IPRA), Hong Kong Public Relations Professionals' Association Limited (PRPA) and the Council of Public
Relations Firms of Hong Kong (cPRf).

Versatile and effective public relations and communications strategies.

We are analytical and resourceful, combining our skills to complement our high-level advisory work with
cost effective implementation across the breadth of our services. The end result is establishing a
distinguished and reputable image for our clients and assist them in fulfilling their long term business
goals.

An entrepreneurial spirit. An independent thinking.

All founding partners share the same dedication, drive and creativity to help our clients achieve their
objectives. We are motivated by a desire to become one of the most professional corporate PR
consultancies in Hong Kong and China, by delivering excellence to clients, value to shareholders, and
assist our clients in building businesses that are synonymous with quality and success.

Understanding CLIENT's needs.

Only through the execution of professional and tailor-made promotional public relations campaigns
could our clients remain ahead in the highly competitive market place. Trimaran will analyse our clients'
needs and customise unique communications strategies that convey clear and accurate messages to the
client's targeted customers at the right timing.

Rigorous and analytical.

We combine uncompromising creativity with our highly disciplined project management standards. We
thrive and propel because of our broad vision that embraces intimate local market familiarity. We offer
our expertise across the entire spectrum of our client's investor relations, marketing and corporate
communications needs. Such crucial elements are keys to success in the highly competitive market
arena.

We achieve our clients' objectives.

Our approach begins with a careful identification and analysis of the key constituents of the company,
the public's perception, the behavior which results from those perceptions as well as the information
drivers for improving those perceptions.

We effectively communicate our clients' desired messages.

From strategic counseling, expert guidance to implementation support on all critical communications
issues, our team of professionals helps clients understand, enhance and manage the perception of their
company in the eyes of their critical audiences:

– Shareholders and investment community


– The company's senior management team and Board of Directors
– The company's employees, at every level
– The company's customers, existing and potential
– The media and, by extension, the public
– Opinion leaders who can impact corporate reputations

We combine professional expertise with depth and breadth of services.

Our experience in the field and excellent long term relationships with the business and investment
communities are truly unique in the corporate communications industry.

Distinguished corporate leaders and experienced financial, marketing and public relations professionals.

In depth knowledge on the public relations and communications philosophies, creative mind, innovative
approach and efficient communication skills are just some of the public relations and marketing skills of
our well-trained and professional account servicing team.

Sound financial knowledge and excellent relationships with the business and investment communities.

Our team has accumulated extensive experiences and knowledge spanning the fields of securities,
research, fund management, corporate finance, marketing and communications, media, advertising and
branding, to name a few. With the management's vast global connection with industry tycoons and
conglomerates, business and social elites, government and social organisations, the Trimaran team is
ready to serve its clients by providing prudent and effective communications regimes.
Extensive and exclusive databases.

Our corporate, financial, trade and media contacts are unrivaled by other firms in Hong Kong.

Excellent media relations.

PR is a work in progress, and at Trimaran we take that seriously. We want our clients to be recognised
year-round, year after year. Our excellent relationships with the media allow us to manage our client’s
image on a regular basis, giving companies the opportunity for exposure and positive publicity to
strengthen their image and their business.

Individualised attention.

We are passionate about connecting our clients with the media, and with their target audience. We
believe each of our clients is unique in their needs and only through the execution of tailor-made
professional public relations and promotional campaigns, can allow them to remain compatible in the
highly competitive market place these days.

We deliver measurable results to our clients.

We have successfully launched, rebuilt and repositioned companies from a vanity of sectors and
industries. We have delivered world-class PR initiatives and events that raise our clients' profiles, deliver
on their business objectives and surpass their expectations

Lavina Chan
Head of Communications, North & East Asia, BNP Paribas

“The Trimaran team was impeccably professional, detail-oriented, and dedicated to delivering results
promptly. Most impressively, they were highly responsive and proactive, hence enabling our staff to
continue with their daily operations hassle-free ... Once again, we thank Trimaran for their PR services,
and we do recommend their professional public relations and event management services to any
corporation that is looking for a passionate and dedicated team of PR experts.”

Franck Serrano
Director of Pavillon France – External Relationship, Chief Representative of COFRES Shanghai, COFRES
SAS

“Our team, as with our management and our esteemed guests, was impressed with Trimaran’s
professionalism and dedication in putting together a successful event ... The event also generated
positive media publicity to raise awareness and sustain the general public’s interests in the French
National Pavilion and the Shanghai World Expo 2010 … Despite an extremely short timeframe available
for organising the event, the Trimaran team was impeccably professional, detail-oriented, and dedicated
to delivering results promptly.”

Daisy Ho
Deputy Managing Director, Shun Tak Holdings Limited
“Trimaran has achieved our objectives and exceeded our expectations … As an international property
launch project, our criteria for the PR and marketing consultancy firm is that they must be highly
analytical, punctilious, observant and knowledgeable – and we entrusted Trimaran.”

Mae Loh
Managing Director, Annupuri Land (Developer of Capella Niseko)

“Trimaran Communications was instrumental in helping launch the marketing of our Capella Niseko
Residences. Trimaran very quickly understood our product positioning and who our target market is …
We are pleased with the media exposure that Trimaran was able to generate for our project and would
consider engaging them for future initiatives.”

Hui Kuok
Managing Director & Chief Executive Officer, SCMP Group Limited

“We needed a fast-acting, quick-thinking and well-connected PR firm to help us execute this [Homes for
Hopes charity] gala dinner which was attended by more than 300 VIPs and included a range of
entertainment and charity activities … The team rose to the challenge and delivered. They helped secure
table sponsorships in a challenging economic context, secured auction item underwriters, managed
media and guest reception, and supported our team in on-site event management to ensure the show
was a success …We are grateful to Michelle and her team and look forward to working with them again
in the future.”

We focus on delivering measurable business results to clients through a wide spectrum of


communications disciplines.
Our specialist services comprise of:
-IPO Communications
-Investor Relations
-Corporate & Consumer marketing
-Media Relations
-Event Management
-Production & Editorial
-Communications Consultancy

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