Self Motivated

Sincere

Honest

Motivated to learn more

Computer skills

Editing skills

Drawing

Leadership

Creativity

Communication

Angelica

Phoebi

Glydel

Alliana

Julia

Socorro Ramos – National Book Store

Socorro Ramos entered the publishing and retail industry by working as a salesgirl at
a bookstore. At the age of 19, she opened National Book Store in Escolta with her
husband with a capital of P200, selling books and school supplies to students.
Tony Tan Caktiong – Jollibee
Tony Tan Caktiong used to operate an ice cream parlor, before converting it into a fast
food restaurant called Jollibee. With a starting capital of P350,000, the young
Caktiong opened two branches in Cubao and Quiapo, together with friends who
supported his idea.

Edgar Sia – Mang Inasal

Hailing from Iloilo City, Edgar Sia dropped out of college to pursue his own laundry
and photo-developing business at the age of 19. In 2003, 26-year old Sia decided to
open the barbecue fast food restaurant Mang Inasal—Ilonggo for “Mr. Barbecue.”
The first branch was built at a mall parking lot in his home city.

Affordable Loss- Fatjo’s decision embodies the principle of affordable loss. Instead of
considering the potential upside opportunity in waste management, the important
information in Fatjo’s decision was what the possible downside looked like, and whether he
could tolerate it, should the worst happen. By focusing on the prospect of the negative,
entrepreneurs effectively manage the risk inherent in a new venture down to only what they
find personally acceptable.

Patchwork quilt or crazy quilt- It

was in 1978 when Arthur Blank and Bernie
Marcus established The Home Depot (HD) in Atlanta, Georgia with
the help of Ken Langone and Pat Farrah. The company started with
a vision of providing a store for do-it-yourself (DIY) home
improvements. There were other home improvement giants in the
market during that time, but Home Depot’s founders believed in
their goal of becoming the best and this was what fueled their vision
and mission. They wanted to be different than their competitor and
also wanted to be the biggest among them.
Bird in hand- Konosuke Matsushita is a true entrepreneur success story as he started with an
electric plug idea and then ended up creating the Panasonic brand everyone knows around the world.
He was even involved in other important profitable business ventures, all summed up to giving him a
fortune of over $3 billion.

Patchwork- Milagros, Clarita, and Doris Leelin – Goldilocks

With only two cake displays and ten employees, Milagros, Clarita, and Doris Leelin
started Goldilocks at a 70-sq-m building space in Makati. Sisters Milagros and Clarita
loved baking and decided to pursue their passion into business. With the help of their
sister-in-law Doris, the Leelins opened their first branch.

bird in hand- Joe Magsaysay – Potato Corner

With his background and skills in store management, Magsaysay’s friends asked him
to handle Potato Corner, of which he was a co-founder. They pooled their money
together and started the food cart business in 1992, offering franchises left and right