Edollarcourse.

com
P LANNE R


step 1: 

pre-prelaunch

STEP 2:
PRELAUNCH

STEP 3:

launch!

INTERNAL LAUNCH
Planner
step 4:

close cart &
deliver

STEP 5:
CELEBRATE &
LOOK AHEAD

PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER
S TEP 1 : P R E -P R E L A UNCH ( E MA I L QUE RY )
Test your idea with a generic email
query
Can be a note at the bottom of an
email you send
Can also be a p.s. or addition to a
blog post or podcast or video you
publish
© 2018 Internet Alchemy, Inc.
Edollarcourse.com
Use the following sample email copy to draft your
generic email query:
“Finally, I have a question for you. If you could have
a private conversation with me, what two questions
would you like to ask me?
Send me your question at [your email address].
That's all for now, look for your next {newsletter,
blog update, etc.} very soon...
Best Regards,
Your Name
P.S. Please send me your questions - what two
questions would you like to ask me? What do you
need help with? I won't always be able to answer
individually... but I will try to answer them in a
future issue.
———
[Alternate option: add as an addition to the
bottom of a regular email or newsletter sent to your
list - or modify the last sentence to say: “Just email
me and let me know” and add to the bottom of
your regular blog post.]
“I’ve never revealed {your topic} before, but I think
that maybe I should, based on some of the
feedback I’ve been getting recently. If you would
like to see me put together {a free report, a video, a
program, etc. on your topic}, then write back to me.
Just hit “reply" and let me know.”
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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER

S TEP 1 : p r e -p r e l a unch ( sh ot across t h e bow )

First, create and send the Shot Use the following sample email copy to draft your Shot
Across the Bow email… Across the Bow email:
Create a Survey
(surveymonkey, surveygizmo, Subject: Quick announcement and a favor…
google forms, etc.)
Hi there,
Create and Send a “Shot
Across the Bow” Email {Your Name} here. We will be sending your {newsletter
• When they answer this name, blog post update, etc.} in just a little bit. But first I
question they’re going to be need to ask you a favor...
basically giving you their
objections. That’s going to We are REALLY close to wrapping up our long-awaited
tell you a lot about what you {program name}. We will be releasing it in early {month}.
need to cover in your But before we do, we have to ask you a couple of
Prelaunch Content video and questions. Can you help us out?
in your Sales Video. You’re
basically surfacing objections You can answer the questions here (and get a little more
here.
detail on the {program name} at this link:
• Even if they don’t go through
the survey, just sending them {insert link to survey}
that email and sending them
the survey accomplishes the Thanks,
Shot Across the Bow and it
gets the message out that {Your Name}
you have something coming.
The Shot Across the Bow is
just sort of a warning shot.

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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER
S TEP 1 : p r e -p r e l a unch ( sh ot across t h e bow )
In the survey…
Tell them about your program
on the survey page
Ask what top 2 questions they
have on that topic
© 2018 Internet Alchemy, Inc.
Edollarcourse.com
Survey Template:
[Page 1 of the Survey]
We’re very close to finishing our long awaited {program
name}. We’ve literally been working on this for more than
{# weeks/months} now.
This course will entirely focus on {your topic}. It includes
{list what it includes, e.g. 4 weekly live coaching calls, 2 e-
books, workbook, etc.} It’s going to be a complete brain
dump of everything that I know about {your topic}.
We’re going to cover {topics being covered}. However, we
need your help before we finalize everything. We need to
make sure we’ve considered everything. This is where you
come in. Please take a few minutes to answer this super
short survey. There’s only two questions we need you to
answer.
Q: What are your top two questions about {your topic}
that you absolutely need, that we need to answer in this
course?
Q: What are the 2 biggest challenges you have with {your
topic}?
[Next Button]
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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER
S TEP 1 : p r e -p r e l a unch ( sh ot across t h e bow )
In the survey…
Get them on a waitlist if
interested
Gather testimonials with the
“Testimonial Cruncher”
© 2018 Internet Alchemy, Inc.
Edollarcourse.com
Survey Template:
[Page 2 of the Survey]
Thanks for your response. That’s what we needed. If you
want us to contact you as soon as the {program name} is
ready, just leave your name and email address below. We
will not share your email address with anyone for any
reason.
Name:
Email:
[Submit Button]
[If they complete ^^ this and hit submit… then they get a
third page]
[Page 3 of the Survey – Testimonial Cruncher]
Okay, we got it. Thanks. We’ll be in touch.
That’s the end of the survey. One more thing that’s purely
optional, this isn’t part of the survey. We have lots of
raving fans, but since our {program name} is brand new,
we don’t have any testimonial letters from any of our
raving fans.
Perhaps you could help us out with a testimonial for the
tips {I provide on my blog, or in my newsletter}. It doesn’t
have to be too involved. Here are a couple of examples.
[Model some specific examples for them – 3 or 4]
Can you give us a testimonial about our {your topic
content}? If you do, it may appear on our web page
attributed to your name and city.
Testimonial:
Name:
City/State:
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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER
S TEP 1 : p r e -p r e l a unch ( BUI LD E A RLY BUZZ)
Create your building early buzz
strategy…
One option is to add a P.S. to
the bottom of your regular
emails or blog posts letting
them know that you’ll be
releasing some new training
videos on (your topic) soon
and to watch for the
announcement email
You could also seek out and
do interviews and speaking
gigs where you talk about
your upcoming training
(Prelaunch Content)
Another way to build early
buzz is to put out a call for
case studies
© 2018 Internet Alchemy, Inc.
Edollarcourse.com
Use the following sample email copy to put out a
call for Case Studies:
[Subject: call for case studies…(and contest)]
I just love hearing success stories from our {product
name] owners and community...
And when we turn those successes into Case Studies,
then our entire community can learn from them, and
everyone wins! Since I'm busy preparing for {name of
your course}, I want to celebrate some more Case
Studies… So I've decided to have a {course name}
Video Contest...
I'm going to make this easy for you ... simply follow
Steps 1, 2, and 3 - and BOOM! You're entered to win!
I'll be announcing all the prizes soon, but the Grand
Prize winner will get {list what you’re giving away}.
You'll also get a {one-on-one phone consultation with
me. Plus, I'll send you a brand-new iPad.}
How to Enter the Video Contest:
Step 1: Make a short video about your experience with
{product name} and the impact it had on you and your
{business, personal life, relationship, etc.}. (I'll have our
judging criteria down below.)
Step 2: Post the video on YouTube.
(continued on next page…)
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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER

S TEP 1 : p r e -p r e l a unch ( BUI LD E A RLY BUZZ)

Step 3: THIS IS VERY IMPORTANT: Immediately after

you've posted your video, go fill out an entry form here
{link to survey monkey survey}. This third step is critical,
it's the only way your entry will be judged in the contest!
WINNERS:
• We will pick one winner at random, so anyone who
enters can win.
• We will also be picking our three favorite videos as
winners AND there will also be one Grand
• Prize winner.
• We've got pretty cool prizes I'll be announcing
soon... but you are going to love them!
• I've got a cool plan to get everyone involved in the
judging... I'll have more details about that later. :-)
All winners will be based on the criteria below.
JUDGING CRITERIA: Your video should be less than 3
minutes long. Your video doesn't have to be fancy. It can
be a simple selfie if you want. Just tell us the impact that
{course name} has on you, your business, or your family.
All videos that tell your story are eligible to WIN! This
contest isn't about the {#’s}, it's about the impact it had on
{you, your family, your clients, your mental health, your
relationship, your etc.}. Remember this doesn't need to be
a Hollywood-style production... and you only have one
week to do this. Videos must be entered by {date} at
midnight Eastern U.S. time.
PRIZES: I'll announce the prizes soon - they'll be really
cool.
DEADLINE: All entries due by {date} at midnight Eastern
U.S. time. Have fun with this ... I can't wait to see your
videos!
best regards,
{Your Name}

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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER

S TEP 1 : p r e -p r e l a unch ( BUI LD E A RLY BUZZ)

Call for Case Studies Survey: [Survey monkey,

google forms, etc.]

[Page 1 of the Survey]

Repeat information that was in the Call for Case
Studies Email >>

[Next Button]

[Page 2 of the Survey]

First Name:

Last Name:

Email Address:

What is the link to your video on YouTube:
Any additional information or comments?

[Next Button]

[Page 3 of the Survey]

Awesome! We’ve got your entry!

Thanks for entering your video! ☺

[Done Button]

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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER

S TEP 2 : P R E L A UN C H

Your Prelaunch consists of… In the Prelaunch Module, you’ll find three separate PLC
Three Pieces of Prelaunch Planners* that include:
Content (PLCs) • An Overview of PLC1, 2, and 3
They can be email or blog • A Framework for creating your Prelaunch
posts, but video tends to
Content
work the best
• Example script/swipe copy
PLC1 is about the “why” – why
should they listen to you and • A PLC Checklist
you demonstrate this by
showing the Opportunity *You should print these out and reference them during
the creation and release of your Prelaunch Content.
PLC2 is about the “what” –
what is the Transformation You might also want to reference the “PLC Skeleton
and how is it going to change Scripts”* which gives you a template for creating each of
your prospects’ lives your pieces of Prelaunch Content.
In PLC3 you will start to *You should print it out and use it as inspiration when
answer the “how” question creating your own Prelaunch Content videos.
and you show your prospect
what’s the ultimate
transformation or change
they can have if they buy your
product – this is called the
Ownership Experience
The Prelaunch Period typically
lasts 9-12 days before your
Open Cart

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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER

S TEP 2 : P R E L A UN C H ( CRE A T E YOUR PLC’s)

Create your Prelaunch Content: In the Prelaunch Module, you’ll find guidance for
Remember: it does NOT have to creating your Prelaunch Content. In those lessons,
be video-based; you can do it you’ll learn about the different types of Prelaunch
any number of ways Content and the tools needed to create them,
including:
You should craft an overall story
arc and theme to weave into all • Screencap videos (mind maps, slides, etc.)
three pieces of Prelaunch • Full motion direct-to-camera videos
Content
• Audio
You should create your PLC1
and either create or outline your
• PDF reports
PLC2 and PLC3 videos – being • Webinars or teleseminars
prepared to pivot if necessary, • Etc.
and also to address comments
received on your Prelaunch
videos in the next piece of PLC
(so it’s common to create them
or tweak them as you go,
especially if this is your first PLF-
Style launch)
Make your videos only as long
as they need to be (shoot for
12-18 minutes) – be careful to
avoid making them too boring
If using video, you can host your
Prelaunch Content on a
platform like Leadpages or
Clickfunnels
Avoid having any other links or
distractions on your PLC pages
You need to put your Prelaunch
Content behind an opt-in page
and all opt-ins need to get
added to your “launch list”
Be sure to test your pages and
opt-in before you go live

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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER
S TEP 2 : p r e l a un c h ( e ma i l on your plc’s)
Next, draft and send your Prelaunch
emails:
Day 1 – send first lesson (PLC1)
email
Day 3 – send optional email
about how many comments
you’re getting on your PLC
(social proof) and reminder to
go check it out
Day 5 – send second lesson
(PLC2) email
© 2018 Internet Alchemy, Inc.
Edollarcourse.com
Use the following sample scripts to draft PLC
notification emails:
[PLC1 NOTIFICATION EMAIL]
OK, I’ve got your first lesson in your (program name):
CLICK HERE: your first lesson in the (program name)
Go watch this lesson right now, and be sure to
download the PDF lesson guide. You're going to
learn (brief overview of what they’ll learn)
This first lesson will be a game changer for you - it's
about (what it’s about).
CLICK HERE: your first lesson in the (program name)
best regards,
(your name)
P.S. remember, this workshop is free and no credit card
is required. You can access your first lesson right
now at this link:
CLICK HERE: your first lesson in the (program name)
[PLC2 NOTIFICATION EMAIL]
I’ve just released Lesson 2 of (program name) … This
one teaches you how to (accomplish this goal).
Go watch it here:
CLICK HERE: your second lesson in the (program
name)
This video also shows (this strategy that helps you
achieve this goal).
best regards,
(your name)
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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER

S TEP 2 : p r e l a un c h ( e ma i l on your plc’s)

Day 8 – send third lesson (PLC3) [PLC3 NOTIFICATION EMAIL]

email I just released my (your training program name) ... you can
get it now for free - there’s a (some kind of handout) plus a
full-out training video that walks you through the process.
And it's all free at this link:

CLICK HERE: (name of training) + PDF

IMPORTANT: This is Lesson 3 of the (training program

name). It’s free, but only for a few more days. Next week I'll
be opening my advanced (your program name) Class… but
for the next few days these video lessons and PDF Action
Guides are free.

best regards,

(your name)

P.S. Be sure to watch the video training while you're going

through the (name of the download).

You can get it all here:

CLICK HERE: (name of training) + PDF

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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER
S TEP 2 : p r e l a un c h ( e ma i l on your plc’s)
Day 11 – lesson 4 (PLC4 – aka
the Sales Video) announcement
and registration opening
tomorrow
© 2018 Internet Alchemy, Inc.
Edollarcourse.com
[PLC4 (Sales Video) NOTIFICATION EMAIL]
OK, I've now sent you three lessons in the (program
name).
So tomorrow I've got one more lesson for you… it's
about you moving forward. And I’m also going to talk
about the two big “elephants in the room”...(objections)
And towards the end of the lesson, I'll give you the
details about my (program name) - we're going to be
opening up registration tomorrow… (date and time)
In the meantime, if you missed any of the three lessons,
you can go get them here now:
CLICK HERE: [program name] (first three lessons)
best regards,
(your name)
P.S. Remember, I'm going to open up registration for my
(program name) - we're going to be opening up
registration tomorrow… (date and time)
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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER
S TEP 2 : p r e l a un c h ( e ma i l on your plc’s)
Day 12 – send a “cart opening
soon” email to build anticipation
a couple hours before you send
the open cart email
© 2018 Internet Alchemy, Inc.
Edollarcourse.com
[CART OPENING SOON EMAIL]
OK, we're just a few hours from releasing the final
lesson in the [program name] - this is Lesson 4.
It covers a lot of ground including the two big
“elephants in the room” - as well as [cool strategy]
I'm also opening registration for [program name] today.
I talk about that towards the end of the lesson...
The [program name] always fills up quickly… and
behind the scenes, we've been working hard on testing
all our registration systems - so we’re ready for peak
demand.
I'm going to open registration TODAY (that’s [date and
time])
To find out what that means to you in your local time,
you can use this time zone converter:
http://www.timezoneconverter.com/cgi-bin/tzc.tzc
IMPORTANT: I'll send you the link once we "go live" in
just a few hours...
best regards,
(your name)
P.S. If you missed any of the first three lessons in
[program name], or you want to watch them again, you
can see them at the link below:
CLICK HERE for the first 3 lessons in the [program
name]
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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER

S TEP 3 : l a un c h ! ( C R E A T E YOUR SA LE S V I DE O)

Now it’s time to Open Cart - In the Open Cart Module, you’ll find an “Open Cart
Begin with a compelling Sales Planner”* that includes:
Message…
• An Overview of creating a compelling sales message
The number one thing to
remember about your • Developing your Sales Message (example script/
sales message is that your swipe copy)
offer is not about the stuff,
• A Framework for creating your Sales video
it’s about the
transformation • A Sales Page Checklist
Start with a big promise *You should print this out and reference it during the
Tell a story of creation and release of your Sales Video
transformation and results You’ll find a document titled, “Sales Video Script
Include testimonials and Template”* which gives you a template for creating your
proof Sales Video
Cover all features with a *You should print it out and use it as inspiration when
focus on transformation creating your own Sales video
Include 3-5 bonus items
Juxtapose the price
against the value provided
For videos – hide the buy
button until you get to the
part where you make your
call to action
Provide a clear call to
action
Include urgency and
scarcity
Provide a guarantee
Test your sales page on
different browsers and on
mobile
Test your checkout
process and product
delivery

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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER

S TEP 4 : L A UN C H ! ( c r e at e & se n d ope n ca rt e mail s)

Next, draft and send your Open Use the following sample emails to draft your Open
Cart emails: Cart email sequence:
Day 12 – send Open Cart [OPEN CART ANNOUNCEMENT]
announcement email
Subj: We’re live… final lesson + registration
Day 12 – send “tsunami”
email OK, your next video is ready - this is the “Next Steps”
video. It’s all about you [taking this action or getting this
result]. This is the stuff to think about before you even
think of [doing this action] ...
AND... I just opened up registration for the [program
name] - all the details are now live at this link:
CLICK HERE for the “next steps” video + registration
best regards,
(your name)
P.S. If you’re interested in my [program name] …
registration is now open. And there are real advantages to
jumping in early - I explain why in the video:
CLICK HERE for the “next steps” video + registration

[TSUNAMI EMAIL]
Subj: All systems go…
Super quick: we've had lots of people sign up for
[program name] already, and they're already inside the
portal and they're quickly building a really cool
community.
There’s still time to jump onboard and [accomplish this
goal].
Here's the link:
CLICK HERE: for [program name]
best regards,
(your name)

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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER
S TEP 4 : L A UN C H ! ( c r e at e & se n d ope n ca rt e mail s)
Day 13 – maybe a bonus
video or FB live
Day 14 – maybe a case study
email
© 2018 Internet Alchemy, Inc.
Edollarcourse.com
[BONUS VIDEO EMAIL]
I just slipped in an extra lesson in your [program name] ...
For more than a decade, I never taught this anywhere
except in my [program name].
And this one thing can literally [help you achieve this goal]
[Describe briefly what the video is about and what they’ll
be able to do after watching it.]
In this video I cover the things you absolutely MUST do if
you're going to [do this thing and accomplish this goal.]
CLICK HERE for the [name of bonus training] bonus
training
(No opt-in required... and it’s completely free.)
best regards,
[your name]
[CASE STUDY EMAIL]
I’ve got a really cool Case Study for you… it’s a bit of an
eye opener.
[Describe the transformation of the person highlighted in
the case study.]
[He/she learned this then was able to accomplish this
goal.]
CASE STUDY: [name of case study video]
best regards,
(your name)
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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER

S TEP 4 : L A UN C H ! ( c r e at e & se n d ope n ca rt e mail s)

Day 15 - send all access pass [ALL ACCESS PASS EMAIL]

email
Hey, I'm getting so many raves about the free [your
Day 15 - maybe new bonus program] lessons I published last week, I thought I'd put
email or authority building them all on one page for you (with no opt-in required).
email
You get all three full-length video lessons +the PDF
downloads at this link:
CLICK HERE for your free “All Access Pass”

best regards,
[your name]
P.S. If you think these videos are awesome... then you
should definitely check out the full-blown [program name]
at this link:
CLICK HERE: [program name] enrollment application
P.P.S. I’m closing registration for [program name]
tomorrow night [date] at midnight [time zone]

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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER

S TEP 4 : L A UN C H ! ( c r e at e & se n d ope n ca rt e mail s)

Day 16 – 6am send email that [CLOSING TONIGHT EMAIL]

you’re closing tonight at
Subj: Deadline – registration closes tonight
midnight
Just a quick note...
I'm closing registration for [program name] in just a few
hours - it closes tonight at midnight [time zone]
IMPORTANT: Registration closes TONIGHT - Friday, [date]
I’m closing registration because the [program name] class
starts Monday - so we need to get rolling.
So, you only have a few hours to get into this year’s
[program name]. Otherwise you’ll have to wait 12 months.
Here's the link:
CLOSING TONIGHT: [program name] closing tonight
best regards,
[your name]
P.S. I know it’s natural to wait until the last second - I’m one
of those people that puts stuff off until the last second...
Well... this is the last second. :-)
Go get registered now at this link:
CLOSING TONIGHT: [program name] closing tonight

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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER

S TEP 4 : L A UN C H ! ( c r e at e & se n d ope n ca rt e mail s)

Day 16 – noon send email [CLOSING IN 12 HOURS EMAIL]

saying closing in 12 hours
Hey, I just wanted to let you know...
This has been a crazy experience, I've put out all these
videos, got all these comments, it's just been a wonderful
experience to go through, thanks for sharing it with me.
[Replace this sentence with a personal story about how
exciting this launch has been]
Thank you for everyone who’s already jumped on board
with me.
We've already got tons of people in the membership site
and they're all creating this great community together.
Oh by the way, if you haven't jumped on board you still
have a few hours to go and we're closing tonight at
midnight. Here's the link:
CLOSING TONIGHT: [program name] closing tonight
best regards,
[your name]

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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER

S TEP 4 : L A UN C H ! ( c r e at e & se n d ope n ca rt e mail s)

Day 16 – 6pm send – last [LAST CALL EMAIL]

chance and thanks email
Subj: Final courtesy reminder… it’s closing now
MIDNIGHT on day 16 – close
the cart The train is pulling out of the station…
The ship is leaving the dock…
It’s now or never…
Registration for [program name] is closing in just a few
hours so, this is your one last official warning. Act now, or
miss out on [program name] (and everything it will do for
your business and your life).
Here's your link to get registered:
CLOSING NOW: register for [program name] now
best regards,
[your name]

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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER
S TEP 4 : C L OS E C A R T A N D DE LI V E R YOUR PRODUCT
You did it! You LAUNCHED!
Congratulations! Now it’s time to
deliver your product:
Delivering your product:
The Launch may be over but
there’s still plenty of work to do
If you have a comment/forum/
or Facebook component then
be sure to approve comments,
welcome your new students/
class, engage and encourage
them as they start to go through
your program material
Have prepared ahead of time
your new owner email
sequence to communicate what
to do first, then next, then next
to your new clients
Add unannounced bonuses as
part of your program rollout
Always be on the lookout for
feedback that will help you
improve your program and get
more results for your clients
© 2018 Internet Alchemy, Inc.
Edollarcourse.com
Describe what your new clients will receive:
__________________________________________________
__________________________________________________
__________________________________________________
__________________________________________________
Will it be dripped out or accessed immediately?
__________________________________________________
__________________________________________________
Will there be a live component to it? (live event or
workshop, coaching calls, one-on-one, etc.)
__________________________________________________
_________________________________________________
What is the next step for your clients after they
complete your program? (be thinking of advanced
options, coaching, consulting, mastermind, what
next…?)
__________________________________________________
__________________________________________________
__________________________________________________
__________________________________________________
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PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER

S TEP 5 : C E L E B R AT E & LOOK A H E A D

CONGRATULATIONS!!!!!! 

You have successfully completed an
Internal Launch (You should
Celebrate!)
Now, start looking ahead to your
next launch:
(Important - keep building your
list - ALWAYS BE BUILDING
YOUR LIST%)
Create Case Studies from your
star student’s experiences /
successes
Start looking ahead at doing a
JVLaunch ;-)
…or setting your Launch up as
an Evergreen Launch.

Looking ahead and planning for what’s next:

What do you need to do before your next launch?

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__________________________________________________
__________________________________________________

Schedule it. When do you plan to launch again (date)?

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© 2018 Internet Alchemy, Inc. 23 of 24

 Edollarcourse.com
PLANNER / MODULE 6 / INTERNAL LAUNCH PLANNER

I N TERN A L L AUN C H S UMMA RY / CH E CK LI ST

STEP 1: Pre-Prelaunch
1-4 weeks before your Prelaunch: Create
and send your Shot Across the Bow email
Include the Testimonial Cruncher and
gather testimonials
Start building buzz around your upcoming
launch
Consider putting out a Call for Case Studies
STEP 2: Prelaunch (6-12 DAYS)
Outline your Prelaunch Content
Create your PLC (your first one at least)
Create your email sequence for your launch
Day 1: Send your PLC1 email
Day 3: Send an email about how many
comments you’re getting (social proof)

Create your second piece of PLC if you
didn’t already
Day 5: Send your PLC2 email
Create your third piece of PLC if you didn’t
already and start on your Sales Video/page
Day 8: Send your PLC3 email
Finish your Sales Video/Page if not
completed and get ready for Open Cart
Test your shopping cart and checkout
process
Day 10: Send a case study video link
Make sure your program is ready for new
Owners and test your user experience
Day 11: Announce your next video will be
coming soon and you’ll be opening
registration
Day 12: In the morning send a “Cart
opening soon” email to build anticipation a
couple hours before you open cart
Day 13: Send a case study email
Day 14: Send an all access email
Day 15: (morning) Send 24 hours before
cart close email
Day 15: (afternoon) Send an FAQ email and
maybe a new bonus
Day 16: (morning) Send email you’re
closing tonight at midnight
Day 16: (afternoon) Tell a story about the
launch the leads to you’re closing in a few
hours email
Day 16: (evening) Send last chance and
thanks email
Day 16: (Midnight) Close the cart
STEP 4: Close Cart and Delivery Product
Redirect your Sales Page and Checkout
Page to a Program Closed page with an
optin form to get on the waitlist to be
notified when the program opens again
Welcome your new clients and deliver your
product
STEP 5: Celebrate and Look Ahead
CONGRATULATIONS!!!!!! (You should
Celebrate!)
After delivering your product, survey your
new clients
Gather testimonials and case studies
Keep building your list
Start thinking about what’s needed for a JV
Launch

STEP 3: Open Cart (5-7 DAYS)

Draft your Open Cart emails
Day 12: Send Open Cart announcement
email
Day 12: Send “tsunami” email

© 2018 Internet Alchemy, Inc. 24 of 24