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A Study On Consumer Behavior With Special Reference To Sulthan Diamonds and Gold
A Study On Consumer Behavior With Special Reference To Sulthan Diamonds and Gold
A Project Report
Submitted by
ZAINABATH SAHNA PM
Ms SAUMYA M
KANNUR UNIVERSITY
MARCH 2020
BONAFIDE CERTIFICATE
This is to certify that the project entitled “A STUDY ON CONSUMER
BEHAVIOR WITH SPECIAL REFERENCE TO SULTHAN DIAMONDS AND
GOLD, KASARAGOD” is a bonafide work of ZAINABATH SAHNA PM , Enrl.
No: GK17BS0377” who carried out the project work under my supervision.
Ms SAUMYA M
SUPERVISOR
Lecturer in Commerce
Dhakheerath Women’sCollege
Kasaragod
DECLARATION
I also declare that this project work has not been submitted by me fully or
partially for the award of any degree, diploma, title or recognition before.
Countersigned
ZAINABATH SAHNA PM
Place: Kasaragod
Date:
ACKNOWLEDGEMENT
Above all I am grateful to my parents and almighty god for the immense
wishing and blessing that gave motivation and confidence to complete
this Project work.
LIST OF CONTENTS
CHAPTER DETAILS PAGE
NUMBER NUMBER
1 1. INTRODUCTION
1.1. INTRODUCTION TO THE STUDY
1.2. STATEMENT OF THE PROBLEM
1.3. OBJECTIVES OF THE STUDY
1.4. SCOPE OF THE STUDY 1–4
1.5. METHODOLOGY OF THE
STUDY
1.6. PERIOD OF THE STUDY
1.7. LIMITATIONS OF THE STUDY
1.8. CHAPTER SCHEME
2 THEORETICAL FRAMEWORK 5 - 11
3 INDUSTRY PROFILE 12 - 19
4 COMPANY PROFILE 20 – 28
6.3 CONCLUSIONS
7 BIBLIOGRAPHY 52
APENDIX – QUESTIONNAIRE 53 - 55
LIST OF TABLES
TABLE PAGE
DETAILS
NUMBER NUMBER
GENDER BASED CLASSIFICATION OF
5.1 29
RESPONDENTS
INCOME BASED CLASSIFICATION OF
5.2 30
RESPONDENTS
MARITAL STATUS BASED CLASSIFICATION OF
5.3 31
THE RESPONDENTS
AGE GROUP BASED CLASSIFICATION OF THE
5.4 32
RESPONDENTS
PRODUCT BASED CLASSIFICATION OF THE
5.5 33
RESPONDENTS
CUSTOMER AWARENESS ABOUT PRODUCTS
5.6 34
OTHER THAN GOLD
INTRODUCTION
CHAPTER-3
INDUSTRY PROFILE
CHAPTER-4
COMPANY PROFILE
CHAPTER-5
BIBLIOGRAPHY
CHAPTER – 2
THEORETICAL
FRAMEWORK