AKULAKU

BRAND
GUIDELINES
in Copywriting
TABLE OF
CONTENTS
Brand Guidelines
About brand story
Akulaku vision
Akulaku mission
Akulaku personalities
Copywriting
ABOUT
BRAND
What is brand?
Brand is a unique display to pave way of
communicating a company. It can be
portrayed through services provided,
how it looks, feels, and sounds. Curious
for what's Akulaku represents? Let's
jump on the next slides! 
AKULAKU'S
VISIONS
To become the most trusted
fintech company to live the
longest;

To become the most trusted

fintech company to live the
longest;

To improve people's quality of

life through digital financial
services.
AKULAKU'S
VISIONS

By 2025, can provide financial

life services to more than 50
million users in 10 countries.
PERSONALITIES
AUTHENTIC

Akulaku is a genuine platform that strives to build

trust which is responsible mode of Akulaku’s
culture and business platform. Authentic means
that we keep being ourselves to stay true.
We want people to know who we are and what we
do as we want it to be
COOPERATIVE
Akulaku is a platform that not only aims to help
the users to get the things they want but also
the merchants to sell the product. We are here
to show that we are happy to always be there
for them and assist them anytime and anywhere
they need us.
PERSISTENCE
As per our vision and mission,  Akulaku
envisions to keep innovating and transforming
to be the best financial solution for the people.
We never give up to provide the best services
for all users and merchants. We also hope that
this will be so radiant to influence all party so
we can work and go together to achieve our
goals.
BRAND TONE
AND VOICE
Akulaku expression in
copywriting
After getting close to what Akulaku's
prsonalities bring, we shall move to how
it represents the unique tone and voice
of the company.
AUTHENTIC

Do's Dont's
Casual Too formal

Sincere Shifty

Direct Evasive
Example in sentences:

“Promo kejutan 125K menunggu mu! Yuk, login sekarang!“

Your surprise deal 125K awaits! Login now and claim it. 

“Buka Akulaku sekarang, ada kupon 100K tinggal klik aja!“Get in to

Akulaku now, a coupon of 100K is one click away~

Explanation:

Those sentences are written in a casual way, no difficult

words which means not formal. We try to show the users that all
the promos are exactly what they offer. We never click baiting. All
the sentences are concise and direct.
COOPERATIVE

Do's Dont's
Helpful Intimidating

Friendly Stiff

Respectful Ignorant
Example in sentences:

“Yah maaf, permohonan KTA mu belum bisa disetujui. Coba naikan kredit limit mu dengan dengan
belanja di Akulaku dulu yuk!“
Our apology, your KTA’s request cannot be approved. Let’s get your limit credit up through shopping in
Akulaku.

“Barang impianmu sedang dikirim. Coba lacak proses pengirimannya disini.”

“Your dream product is on the way. Try to track the delivery here. “

“Pencarian kamu tidak ditemukan, coba kata kunci ini?”

“Your searching has no results,  let’s try these keywords instead.

Explanation:

We will apologize if something bad/ not desired happens during

the process. We will always assist the users and stay friendly
throughout the apps journey so they will not get lost.
PERSISTENT

Do's Dont's

Positive Negative

Encouraging Deterring

Professional Slow
Example in sentences:

“Puas dengan pelayanan berbelanja di Akulaku? Yuk ajak teman kamu juga dan
dapatkan cash point-mu.
“Satisfied with your shopping experience in Akulaku? Go invite your friends too and get
your cash point.

“Berikan ulasan-mu untuk pengiriman produk tersebut di sini..”

“You can review your shopping experience here.”

Explanation:

We always encourage users (even our writer/admin/CS) to be

responsive in any situation when the interaction box pops up.
We should never use sentences with negative emphasize. This
applies more in social-media advertising or promotion.