CHAPTER 1

The Problem and its Background

This chapter includes the Background of the Study, Statement of the Problem,

Significance of the Study, and Definition of Terms.

Background of the Study

We all know that there are a lot of dessert lovers around the globe, but some of those

desserts are not able to carry, and not available to purchase anywhere, expensive and not too

convenient such as cheesecake.

The traditional cheesecakes are usually made baked or unbaked. Almost modern

cheesecakes in the United States and Canada use cream cheese; in Italy, cheesecakes use

ricotta cheese; In Germany, Netherlands, and Poland use quark. Cheesecakes are most easily

baked in a leak-proof spring form pan, often paired with water bath to more evenly distribute

the heat. Because of the high density of most cheesecakes, they continue baking for some time

after removal from an oven. [The taste of aussie.(n.d.).Retrieved from

http://aussietaste.recipes/glossary/food-items-a-to-z/about-cheesecake/] And in addition,

these cheesecakes are usually sold at cafes and cost a little too expensive for some consumers.

It is also regularly made round, which business industries serve or sell it in slices or as a whole.

So we made an innovation that will truly help the convenience and satisfaction of this great

dessert, and that is our very own cheesecake bites.

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 Cheesecake bites is made from cream cheese, graham crackers, powdered sugar, butter,

some flavourings (like strawberry or vanilla bean extract), and it is coated with chocolate. In

comparison to the traditional cheesecake, ours is not formed in a round pan, it doesn’t

undergo to the process of water bath and baking, and it doesn’t require any utensils to use for

eating, because it is already sliced into bite-sized pieces that will surely provide convenience to

the consumers. Based on the initial product that we made, we can sell this into an affordable

price of one-hundred pesos (Php 100.00), and that is a way cheaper than the usual cheesecake

that is already existing.

Other than the satisfaction and convenience that it will give, this product can also

provide different nutrients that will sustain human lives such as a 23% of the recommended

daily intake of vitamin A that is primarily found in the form of retinol, which is used by cells in

the eyes that turn light into visual images; lutein and zeaxanthin function as an antioxidants

that protect the retina and may help prevent age-related macular degeneration; it boosts a

person’s immune system; and it build and maintain strong bones. [Tuason, C.(2016, March 1).

Benefits of eating cheesecake. Retrieved from

http://chelseatuason.wixsite.com/saincheesecakes/single-post/2016/1/15/Its-Spinach-month-

Thyme]

STATEMENT OF THE PROBLEM

We, as researchers of this new and innovative product, would like to find out if this

would be feasible to the market in the current generation.

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 To be able to determine the feasibility of this product, here are the following questions

that need to be answered:

1. Does this product look appealing to consumers’ eyes?

2. Does the taste or flavour are complementing with one another?

3. Does the texture blends or matches together?

4. Does the packaging provides convenience and protects the product’s freshness?

5. Does the product is affordable for the consumers?

SIGNIFICANCE OF THE STUDY

As new researchers, we hope that we can contribute this case study towards new and

innovative product that can be feasible to the market in the current generation.

The findings of the study will be useful to the following:

FOR THE STUDENTS:

The result of this study maybe helpful for them as their reference in their future study

or research.

FOR THE ENTREPRENEURS:

This study can be helpful for them to produce a new product that they may use to

improve their business and make their customers satisfied,

FOR THE CONSUMERS:

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 If this research will be approved, it is easier for the consumers to bring cheesecake

everywhere and eat it using just their bare hands, and they can buy it in an affordable price.

DEFINITION OF TERMS

This section of our research will help anyone who would read this to unlock and

understand how unfamiliar words are used in this case study

 CHEESECAKE – The Merriam-Webster(1828) defines… a cake with sweet filling usually

made of cheese, eggs, and sugar.

 WATER BATH- Dictionary.com(2016) defines… a system for the control of temperature

in which vessel containing the material to be heated is set into or over one containing

water and the receiving the heat directly.

 BUSINESS INDUSTRIES- In this study, this words are used as entrepreneurs that provide

products and/or services.

 INNOVATION- The Merriam-Webster(1828) defines… the act or process of introducing

new ideas, devices, or methods.

 FEASIBLE- The Merriam-Webster(1828) defines… capable of being done or carried out.

 MOUTHFEEL- product’s physical and chemical interaction in the mouth, an aspect of

food rheology. It is used in many areas related to the testing and evaluating food stuffs.

[Wikipedia.(n.d.)Mouthfeel.Retrieved from: https://en.m.wikipedia.org/wiki/mouthfeel]

 MACULAR DEGENERATION and IMMUNE SYSTEM – these words are health-related that

can be sustained by eating cheesecake bites.

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