Rashed Monsur

Contact Deatils: Cherry 3/A, Navana Garden, Kallyanpur, Dhaka 1207, Bangladesh
Email: rashed.monsur1988@gmail.com; rashed.rana@yahoo.com
Mobile: +8801934-703983
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Career Summary
Dynamic and motivated professional with a proven record of generating and building relationships,
managing projects from concept to completion, designing educational strategies, and coaching
individuals to success. Skilled in building cross-functional teams, demonstrating exceptional
communication skills, and making critical decisions during challenges. Adaptable and
transformational leader with an ability to work independently, creating effective presentations, and
developing opportunities that further establish organizational goals.
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Preferred field of works
 Social and Market Research
 Product Branding
 Marketing and Communication
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Key Qualifications
 Preparing technical and financial proposal on social and market research
 Overall coordination of in house research projects
 Monitoring and coordinating filed level data collection activities for both internal and
external studies
 Developing concept papers for conducting study
 Maintaining liaison with external research agencies
 Conducting need based assessment and participatory study
 Data collection, management, analysis and prepare in-house research reports
 Analyzing data, writing reports, preparing presentations and dissemination of the research
findings
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Education
 Masters in Business Administration
North South University (2016)
o Major: Marketing
o Major Courses: Consumer Buying Behaviour; Market Research; Brand Management
 Bachelors in Business Administration
North South University (2012)
o Major: Marketing
o Major Courses: Retail Marketing; Market Research; Service Marketing
 Higher School Certificate:
SOS Hermann Gmeiner College (2007)
o Group: Science
 Secondary School Certificate
SOS Hermann Gmeiner College (2005)
o Group: Science

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Employment Records

Date of Employment (July 01, 2018 to Till Date)

Employing organization: Social Marketing Company
Title of the position: Executive, Research
Department: Research & Corporate Affairs

Performed Activities:
 Writing Request for Proposals (RFPs) for external research; develop criteria for proposal
evaluation; participating in the evaluation process; facilitate management to award the
task to the selected agencies and closely work with them in every critical steps to ensure
the quality standard of the research studies.
 Conducting market feedback study and preparing consumer insights for different
stakeholders
 Providing market intelligence report by conducting ad-hoc research activities
 Conducting need based assessment and participatory in-house studies
 Assist in managing and supervising data collection and analysis
 Overall coordinating in-house research projects
 Monitoring and coordinating the data collection activities of different research projects
 Developing concept paper for in house study to get quick feedback from the market
 Developing proposals and research reports for internal usage
 Data analyzing, report writing, presentation preparing and disseminating the findings

Date of Employment (October 07, 2013 to June 30, 2017)

Employing organization: Social Marketing Company
Title of the position: Sr. Research Officer
Department: Research

Performed Activities:
 Conducting need based assessment and participatory in-house studies
 Assist in managing and supervising data collection and analysis
 Overall coordinating in-house research projects
 Monitoring and coordinating the data collection activities of different research projects
 Developing concept paper for in house study to get quick feedback from the market
 Developing proposals and research reports for internal usage
 Maintaining liaison with external research agencies
 Preparing quarterly and annual reports for USAID project
 Data analyzing, report writing, presentation preparing and disseminating the findings

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Date of Employment (June 08, 2012 to September 11, 2012)
Employing organization: Mutual Trust Bank Ltd.
Title of the position: Intern
Department: General Banking

Performed Activities:
 Refer customers to appropriate bank personnel to meet their financial needs.
 Inform customers of procedures for applying services such as ATM cards, direct deposit
of checks and certificates of deposit.
 Compile information about new accounts, enter account information into computers, and
file related forms or other documents.
 Interview customers to obtain information needed for opening accounts or renting safe-
deposit boxes.
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Training Attended
 Two weeks course on “Writing Workshop on Bangladesh Demographic Health Survey 2011”
at ICDDR,B organized by Measure Evaluation
 One week course on “Demographic Analysis Workshop” at ICDDR,B organized by Measure
Evaluation
 Training on “Business Communication”, facilitated by Briddhi – Industrial & Marketing
Consultants
 One week training of “Monitoring and Evaluation of Health Programs:, at ICDDR,B
organized by Measure Evaluation
Besides, I have attended few one day workshops on report writing and data analysis.
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Selected Academic Projects:
 Analyzing Consumer Behaviour: Students Perception Towards Spending on Food
 International Marketing of Toyota Limited
 Marketing strategy Analysis: Ballpoint Pen Business
 Brand Management: Apple Company
 Market Research:
 Variables affecting cell phone usage
 Important-innovation or imitation in terms of product placing in Bangladesh
 Assessing the customer satisfaction level of Mutual Trust Bank (General Banking).

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Involvement with Major Studies:
During my tenure at SMC, I carried out the following research activities:
1) Consumer Panel Audit Survey
2) Study on The Use of Sanitary Napkin Among Adolescents & MWRA
3) Understand The Tasty Saline Market More Effectively to Position Proposed SMC
Electrolyte Drink
4) FoQus Study to Understand Health Care Decisions During the First 1000 Days
and Healthy Timing and Spacing of Pregnancy
5) Feasibility Study of Introducing Artificial Sweetener
6) Knowledge, Attitude and Practice of Trained Private Community Health Care
Provider
7) Evaluation of the Knowledge and Effectiveness of Community Sales Agent
Activities in MIH Priority Districts
8) Developing List of Eligible Clients of Long Acting Reversible Contraceptive
Methods
9) Brand Awareness Trial and Usages Study (BATU) on Monimix, Zinc & Norix
10) Household Level TRac Survey on Critical Program Indicators in 19 Priority
Districts
11) Conduct Quality Assurance Surveys of the Blue Star Providers (BSP)
12) Feasibility Study of Pharma Product Marketing by the Social Marketing Company
13) Baseline Survey on Mobile Solutions Technical Assistance and Research
(mSTAR) Project
14) Pack Design Pre-Test of Proposed Refreshing Drink Powder
15) Taste Preference Study of Proposed Refreshing Drink Powder-2015
16) Availability and Market Size Estimation Study of SMC’s Products
17) Post Launch Study on Sayana®Press in Bangladesh
18) Customer Opinion Survey on Tissue Paper
19) Price Determination of Universal Tasty Saline Through Mystery Shopping
20) Customer Feedback on Xtreme Condom
21) Customer Study on Oral Contraceptive Pills
22) Taste Preference Study of Proposed Refreshing/ Instant Drink Powder
23) Brand Name Pre-test of Baby diaper
24) Brand name pre-test of upcoming instant drink powder, 2016
25) Brand name pre-test of up-coming soup brand
26) Understanding the demographic and psychographic profile of Sukhi pill users
27) Use test of Joya Ultra
28) Use Test of Joya Belt
29) Use Test of Joya Regular
30) Use Test of Baby Diaper
31) Post launch study on Sayana® Press in Bangladesh
32) Conducting a Baseline study among MWRA of Korail Slum
33) Taste preference study of Lychee & Pomegranate flavour
34) Brand Equity Study of SMC, Raja and Maya
35) Usage and Attitude Study of MoniMix and ORS
36) Logo Pre-test of LARC Brand (Pink Star)

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37) Flavour Preference Study of Tasteme
38) Perception and Practice Study of Long Acting Reversible Contraceptive (LARC)
users and providers regarding LARC services and its BCC materials.
39) Post Evaluation of the TVC Campaign on Soma-Ject
40) Assessing the reasons for declining SMC’s Condom sales
41) Trader’s opinion on available Baby Diaper brands
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Language Proficiency
English: Excellent in Speaking, Reading and Writing
Bangla: Excellent in Speaking, Reading and Writing
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Computer Literacy
Efficient with MS Word, MS Excel, MS Access, MS Power Point and SPSS.
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Referees
Reference: 01 Reference: 02
Name : Md. Moshiur Rahman Syed Monirul Haque Rahat
Organization : Social Marketing Company GlaxoSmithKline
Sr. Manager, Strategic
Designation : Expert Marketing Manager
Information Management
Address : 33 C/A, Banani, Dhaka House-8, Ave-2, Mirpur 1, Dhaka 1216
Mobile : +8801717565621 +8801709637940
E-Mail : m.rahman@smc-bd.org smonirul@gmail.com
Relation : Supervisor Relative