TOWS STRATEGIC ALTERNATIVES MATRIX

OPPORTUNITY THREATS
1. New markets 1. Change in demand
2. High unemployment 2. Negative reviews
rate 3. Potential
3. Innovation of existing Competition
services 4. Uncertain economic
4. Regulatory agencies events
favoring 5. Bankruptcy
cooperatives 6. Recession
5. Expansion of the 7. Fortuitous events
office 8. Fast technologies
6. New partnership and
changes
alliances
9. Changes in
7. Expansion of services government
8. Technological regulations
Progress 10. Member’s
9. Expansion of branch insolvency/ death
10. Free seminars and
trainings provided by
the government or
private firms
STRENGTH
1. Accessible location 1. S2 – O1 1. S1 – T3
2. Uniqueness 2. EMPC is headed by 2. S2 – T3
3. Strong management a stable 3. S3 – T2,T5
4. Conducts CSR management 4. S5 – T2
5. Compliance with the composed of 5.
needed individuals with
requirements diverse significant
6. Excellent social knowledge and skills.
relationship In penetrating new
7. Various professional markets, such will
give trust and
/connections
confidence to
8. Increasing capital/ interested parties.
Financially sound Furthermore, through
9. Tenure in business consistent effective
10. Regular Monthly administration, it will
meetings open a possibility
(S3 – O3,O5,O1, O6)
3. S4 - O4.
4. S8 - O5, O7, O8, O3
5. S9 – O6, O1

WEAKNESS
 1. Strict requirement for 1. W1 – O1, O3 1. W4 – T2
member 2. W6 – O8, O10, O3 2. W2 – T1,T3
2. Research and 3. W3 – O1 3. W9 – T5
development is 4. W4 – O2 4. W5 – T5
limited 5. W2 – O5, O8, O10 5. W1 – T10, T5
3. Lack of competitive
power in salary scale
4. Shortage of
qualified/
competitive staff
5. Loose credit policies

6. No established
online presence
7. No current
advertisements(Physi
cal)
8. Open every Sundays
only(1/2 day)
9. Existing Bad debts
10. Only membership is
limited to members
of “Assembly of
God”

STRENGTH – OPPORTUNITY

1. S2 - The uniqueness of the cooperative as a whole will attract new markets

2. S3 – O3,O5,O1