DEPARTMENT OF MANAGEMENT STUDIES

UNIVERSITY COLLEGE OF ENGINEERING (BIT) CAMPUS

ANNA UNIVERSITY – TIRUCHIRAPPALLI

A STUDY ON COMPETITIVE ANALYSIS OF DAILY

THANTHI

UNDER THE GUIDENCE OF SUBMITTED BY

Dr.C. Thirumal Azhagan, P. Vasantha kumar,
Assistant Professor, Reg no: 810018631036,
Department of MBA, MBA II year,
Anna university (BIT) campus, Anna university (BIT) campus,
Tiruchirappalli. Tiruchirappalli.

PROJECT GUIDE PROJECT COORDINATOR HOD

Signature of committee members:

1. (Dr.M. Ravichandran)
2. (Dr. C. Thirumal Azhagan)
3. (Dr. G. Balamurugan)
 A STUDY ON COMPETITIVE ANALYSIS OF DAILY THANTHI

OBJECTIVES OF THE STUDY:

1. To determine the competitive analysis of Daily Thanthi to sustain its competitive ad-
vantage in the newspaper industry.
2. To study the comparison between The Daily Thanthi and the Hindu Tamil version
newspapers based on the respondents who have switch over from Thanthi to Hindu.
3. To identify the areas within each newspaper where the respondents are more interested.
4. To determine the area of improvement in the newspaper.
5. To provide suggestion for Business standard to increase share in the newspaper market.
 DEPARTMENT OF MANAGEMENT STUDIES
UNIVERSITY COLLEGE OF ENGINEERING (BIT) CAMPUS
ANNA UNIVERSITY – TIRUCHIRAPPALLI

VISUAL MERCAHANDISING AND IMPULSE BUYING BEHAVIOUR

IN ORGANISED RETAIL SECTION, TRICHY

UNDER THE GUIDENCE OF SUBMITTED BY

Dr.C. Thirumal Azhagan, R. Faizal Mohamed,
Assistant Professor, Reg no: 810018631008,
Department of MBA, MBA II year,
Anna university (BIT) campus, Anna university (BIT) campus,
Tiruchirappalli. Tiruchirappalli.

PROJECT GUIDE PROJECT COORDINATOR HOD

Signature of committee members:

1. (Dr.M. Ravichandran)
2. (Dr. C. Thirumal Azhagan)
3. (Dr. G. Balamurugan)
VISUAL MERCHANDISING AND IMPULSE BUYING BEHAVIOUR IN
ORGANISED RETAIL SECTION, TRICHY

OBJECTIVES OF THE STUDY:

1. To Identify the visual merchandising factors in organised retail outlet

2. To study the buying behaviour of retail consumer
3. To analyse influence of visual merchandise elements in determining buying behaviour