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    Chirag Chaudhary
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    This document lists market research reports from two agencies, Nielsen and IMRB International. For each report, it provides the report title, agency name, and whether the report type is qualitative or quantitative. Nielsen is listed as providing 5 reports, with titles related to retail, music, handsets, payments banks, and cleaners. IMRB International is also listed as providing 5 reports, on insurance, food, kids, television, and personal care.

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    This document lists market research reports from two agencies, Nielsen and IMRB International. For each report, it provides the report title, agency name, and whether the report type is qualitative or quantitative. Nielsen is listed as providing 5 reports, with titles related to retail, music, handsets, payments banks, and cleaners. IMRB International is also listed as providing 5 reports, on insurance, food, kids, television, and personal care.

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    152 views1 page

    Vikas MR Assignment

    Uploaded by

    Chirag Chaudhary
    This document lists market research reports from two agencies, Nielsen and IMRB International. For each report, it provides the report title, agency name, and whether the report type is qualitative or quantitative. Nielsen is listed as providing 5 reports, with titles related to retail, music, handsets, payments banks, and cleaners. IMRB International is also listed as providing 5 reports, on insurance, food, kids, television, and personal care.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 1

    Market Research Agency Nielsen

    S.No. Report Title Type of Report


    The smart shelf: Your pathway to winning in Qualitative
    1
    retail (Link)
    2 India music 360 report (Link) Quantitative

    3 What handsets say about consumers (Link) Qualitative


    Payments banks: Unbanked India’s banking Quantitative
    4
    solution (Link)
    Greener cleaners: Global consumers get Quantitative
    5
    naturally clean(Link)

    Market Research Agency IMRB International


    S.No. Report Title Type of Report
    1 Insurance India (Link) Qualitative

    2 National food survey (Link) Quantitative

    3 KidScan (Link) Qualitative

    4 Star (Link) Quantitative

    5 The personal care diary(Link) Qualitative

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