A

SUMMER INTERNSHIP PROJECT REPORT

ON

“To Study of Farmer Preference in Relationship with Nirmal Seeds Pvt Ltd”

SUBMITTED IN PARTIAL FULFULLMENT OF THE REQUIREMENT FOR THE AWARD

OF

THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

(MBA- RURAL AGRI BUSINESS MANAGEMENT)
(YEAR 2018-2019)

SUBMITTED BY
MR. NILESH PANDHARINATH KOLI
MBA MARKETING MANAGEMENT
YEAR 2018-19

SUBMITTED TO
SAVITRIBAI PHULE UNIVERSITY OF PUNE

UNDER THE GUIDANCE OF

Prof Vijay Kurkure

Matoshri Education Society’s

Matoshri College of Management and Research Centre, Eklahare, Nashik

 DECLARATION

I hereby declare that this project work on “To study of Farmer preference in Relationship with

Nirmal Seeds pvt ltd” in partial fulfillment of Master of Business Administration degree course of

Savitribai Phule Pune University, Pune is my own work and submitted by me under the guidance of Prof.

I also declare that the present work has not been submitted by me to any other University for the

fulfilment of any degree or diploma.

I have prepared this report independently and I have gathered all the relevant information personally.

I have prepared this project for MBA curriculum 2018-2019

Date :

Place : Nashik (Mr.Nilesh Pandharinath Koli)

 ACKNOWLEDGEMENT

I would like to take this opportunity to express my respect and deep gratitude towards my project

guide Prof Vijay Kurkure and also Dr.Y.M.Gosavi Director of the institute for guiding me in successful

completion of this project.

I extend my sincere thanks to all faculty members of the college and all staff of Matoshri College of

Managment and Research Centre Odha, Nasik, for their kind guidance, cooperation and assistance in

completing this report.

(Mr.Nilesh Pandharinath Koli)

 CONTENTS

CHAPTER PAGE
NO. CONTENTS NO.

5
 EXECUTIVE SUMMARY

1 6
INTRODUCTION

2 15
RESEARCH METHODOLOGY

3 25
PROFILE OF THE ORGANISATION

4 40
REVIEW OF LITERATURE

5 43
DATA PRESENTATION, ANALYSIS & INTERPRETATION

6 44
SUGGESTIONS

7 45
CONCLUSION

8 44
FINDING

 45
WEBSITE

 46
PREFERENCE BOOK OF AGRICULTURE
 EXECUTIVE SUMMARY

Page
Sr.No. Contents
No.
Chapter 1 INTRODUCTION 6
1.1 Object of the Project 7
1.2 Introduction 8
1.3 Objectives of the study 10
1.4 Statement of Hypothesis 11
1.5 Scope of the Study 12
1.6 Rationale/contribution of the study 13
1.7 Limitations of the study 14
2 RESEARCH METHEDOLOGY 15
2.1 Method of study 16
2.2 Sampling 17
2.3 Data Collection 18
3 PROFILE OF THE ORGANISATION 19
3.1 Project Details 20
3.2 Organization Structure 23
3.3 Products/Activities 25
4 REVIEW OF LITERATURE 31
4.1 Meaning & Concepts of the Topic 32
4.2 Theory of Journals 33
4.3 Review of Research on the selected topic 34
5 DATA PRESENTATION, ANALYSIS & INTERPRETATION 35
6 CONCLUSION & SUGGESTIONS 42
Chapter 1.INTRODUCTION
Chapter 1.1 Object of The project:

The summer training is an important task that is submits in the form of project report to
the University of Pune. This training has an excellent virtue that is given any student a full
two months to study & learn the organization culture as well as the subject taken for the
training.

University allows the student to take the industrial experience which is needed at the
management level. This summer training includes the searching good industry for taking
project training, doing work on the chosen subject, prepare project report on the work
done, get it certified by project guide & submit final copy.
Each Management student learns a lot in this period, as a future manager each one has to
have some experience o working industries where in the can learn sharpen the managerial
skills.
 Chapter 1.2: Introduction

Seed is the basic and most critical input for sustainable agriculture. The response of all other
inputs depends on quality of seeds to a large extent. It is estimated that the direct contribution
of quality seed alone to the total production is about 15 – 20% depending upon the crop and it
can be further raised up to 45% with efficient management of other inputs. The developments
in the seed industry in India, particularly in the last 30 years, are very significant. A major re-
structuring of the seed industry by Government of India through the National Seed Project
Phase-I (1977-78), Phase-II (1978-79) and Phase-III (1990-1991), was carried out, which
strengthened the seed infrastructure that was most needed and relevant around those
times. This could be termed as a first turning point in shaping of an organized seed industry.
Introduction of New Seed Development Policy (1988 – 1989) was yet another significant mile
stone in the Indian Seed Industry, which transformed the very character of the seed
industry. The policy gave access to Indian farmers of the best of seed and planting material
available anywhere on the world. The policy stimulated appreciable investments by private
individuals, Indian Corporate and MNCs in the Indian seed sector with strong R&D base for
product development in each of the seed companies with more emphasis on high value hybrids
of cereals and vegetables and hi-tech products such as Bt. Cotton. As a result, farmer has a
wide product choice and seed industry today is set to work with a ‘farmer centric’ approach and
is market driven. However, there is an urgent need for the State Seed Corporations also to
transform themselves in tune with the industry in terms of infrastructure, technologies,
approach and the management culture to be able to survive in the competitive market and to
enhance their contribution in the national endeavour of increasing food production to attain
food & nutritional security.

We recognize the importance of sound research backup for the success of any industry.
Hence our theme of research department is “Need based Research”. The mandate
includes crop improvement with respect to hybrids/varieties development having field
tolerance to biotic and abiotic stresses coupled with high yield, so that the cost of
cultivation can be reduced by means of curtailing the expenses on fertilizers, pesticides,
chemicals and fungicides. Secondly, keeping in mind the export potential because of WTO /
GATT agreements, the R&D activities are focused on Integrated Crop Management (ICM) &
quality product development for export oriented production of agricultural/horticultural
crops, thus making them globally competitive and fit for human consumption. There are
about 35 important crops in cereals, oilseeds, pulses, fiber crops & vegetables on which
research is in progress. The R&D division possesses of 200 hectares of own farmland;
supported with a well-equipped laboratory, a meteorological observatory, an up-to date
library and climatically controlled poly-houses for experimentation. Currently, qualified
scientists from multidisciplines are engaged in development of unique hybrids & varieties
of different crops.
1.3 Objectives of the Study:-

• To study the process of Seeds productions and its benefits to farmers.

• To study of seeds development and its result, productivity and farmer feedback.

• To provide information about the latest advanced Seeds cultivation techniques and imparting
training to seeds farmers..

• Providing agriculture inputs, loans and grants to seeds or crop loan farmers, according to their
need.
1.4 Statement of Hypotheses:-

1. Co-operative seeds factories are suffering from the losses due to high cost of
production and low productivity in relation to by-product units.

2. Seeds production areas are fulfill farmer actually needs and reduce expenses of forming
on fertilizers, pesticides, chemicals and fungicides. .

3. The functional areas of management like production, marketing, finance and HR

are weak in the by-products sample units.

4. By-Products production mix is not up to the mark in sample units.

1.5 Scope of the Study:-

In the past, the Nirmal seeds industry has commendably kept pace with the growing domestic seeds
demand.
As a result, the Indian state level market became the largest in volume; the sector became the second
largest seeds producing geography.
Thus having produces hybrid and varieties itself as a producing geography, it now aspires for greater
frontiers.

The sector, thus, requires a comprehensive sector road map

1.6 Rationale/contribution of the study:-

The Indian seed programme largely adheres to the limited generations’ system for seed
multiplication in a phased manner. The system recognizes three generations namely breeder,
foundation and certified seeds and provides adequate safeguards for quality assurance in the seed
multiplication chain to maintain the purity of the variety as it flows from the breeder to the
farmer.

Seed is the basic and most critical input for sustainable agriculture. The response of all other
inputs depends on quality of seeds to a large extent. It is estimated that the direct contribution of
quality seed alone to the total production is about 15 – 20% depending upon the crop and it can
be further raised up to 45% with efficient management of other inputs.
1.7 Limitations of the study:-

The present study covers the sample Seeds factories in Jalgaon District. The
selected subject has following limitation.

The study relates the seeds factories in the Jalgaon District only.

The researcher studied the functional areas like production, financial,

marketing and human resource in relation to the sugar factories and its byproducts
developments.

This study does not necessarily cover all these technical aspect of Seeds factories.

The period of the study is of only seven years i.e. from 2015-16 to 2017-18
Therefore time factor is the limiting factor.

The conclusions drawn in this study are based on the data made available by
these Seeds factories.

Use of statistical tools and technique has its own limitation.

Chapter 2. RESEARCH & METHODOLOGY
2.1 RESEARCH & METHODOLOGY:-
RESEARCH:-

We recognize the importance of sound research backup for the success of any industry. Hence
our theme of research department is “Need based Research”. The mandate includes crop
improvement with respect to hybrids/varieties development having field tolerance to biotic and
abiotic stresses coupled with high yield, so that the cost of cultivation can be reduced by means
of curtailing the expenses on fertilizers, pesticides, chemicals and fungicides. Secondly, keeping
in mind the export potential because of WTO / GATT agreements, the R&D activities are
focused on Integrated Crop Management (ICM) & quality product development for export
oriented production of agricultural/horticultural crops, thus making them globally competitive
and fit for human consumption. There are about 35 important crops in cereals, oilseeds, pulses,
fiber crops & vegetables on which research is in progress.

The R&D division possesses of 200 hectares of own farmland; supported with a well-equipped
laboratory, a meteorological observatory, an up-to date library and climatically controlled poly-
houses for experimentation. Currently, qualified scientists from multidiscipline are engaged in
development of unique hybrids & varieties of different crops.

METHODOLOGY:-

We are dedicated to establish a smooth supply of quality seeds to all farmers. Therefore, farmers
across the country have shown a tremendous trust in all seed varieties developed by us. A
meticulous planning and good co-ordination between the registered growers and our
management have set a system in such a manner that the high quality seed production has
become possible. Our seeds are produced as a 'Custom Seed Production' from pre-defined
farmers; under the supervision of our breeders, scientists and seed technologists. The seed
production has witnessed a considerable growth in the last few years. Our exponential growth is
well supported by our production department by providing more than 3,00,000 quintals of seeds
of about 35 crops and research hybrids of field crops and vegetables of their own. This
production activity is well framed in 12 states and 76 production centers with the support of
qualified technical manpower and 12000 growers. Production program of more than 64000
hectares is expected to support in the horizontal and vertical growth of our organization.

Methodology is the systematic and objective identification, collection analysis, dissemination and
use of information for the purpose of improving decision making related to the identification and
solution of problem.
2.2 Sampling Design:

a) It consists of selection of the study area and selection of the seeds.

Selection of the study Area: India has emerged as one of the largest production of seeds.

It contains breeder seeds, foundation seeds and certified seeds samples.

i. Sampling unit: Farmers and customers and Retailor.

ii. Sampling Size: 100 Customers and farmers

iii. Sampling Procedure: Judgment Sampling

iv. Sampling Area: Overall Jalgaon Districts

2.3 Data Collection:-

There are two main source of data collection:-

(A) Primary Data

(B) Secondary Data

PRIMARY DATA
The primary data the researcher has been visited to all sample farmer places
as well as through questionnaire, interview, discussion and observations.

The researcher interview of the formers and distributers and retailer, by-product executive team,
were organized questionnaire. Primary data has also been obtained through other
method’s like observation and field survey.

The data about production performance,

financial, marketing, and H.R. etc. it has been related with sample seeds and
it’s by-products departments.

SECONDARY DATA:-
The researcher has collected secondary data from Annual reports, books and
published literature of the sample seeds factories. For theoretical background
researcher has made use of textbooks related of the sugar industry and by products industries.
Other necessary data is collected from:-

1. Various Annual reports from the related seeds industry.

2. Report of Seed Review Team-SRT (1968).

3. Reports of Formulation of National Seed Plan

4. Reports of Seed Transport Subsidy Scheme

5. Books and Magazines etc.

6. Published and unpublished research work.

7. The Internet.
Chapter 3. PROFILE OF THE ORGANIZATION
3.1 PROFILE OF THE ORGANISATION:-

Nirmal Seeds Pvt Ltd was established in 1988 by a group of agropreneurs at Pachora in
Jalgaon district of Maharashtra, India. The organization was started with an idea of ‘Need
based Research’ in the field of seed technology for the farming community. The mandate
includes crop improvement with respect to hybrids and varieties development, suitable for
different agro climatic zones having high tolerance to biotic and abiotic stresses coupled
with high yield and quality. The organization is focus of towards maximizing the yield for
sustainability of agriculture with special emphasis on nutrition breeding for developing the
elite genotypes having high levels of essential nutrients. The research on development of
newer generation bio-organic inputs is also another priority area of R&D for organic
farming as well as Integrated Crop Production (ICP).

Nirmal Seeds is a name that carries an unmatched legacy & reputation in the agricultural
sector. It has a presence in about 23 states of the country comprising major agricultural
centres across india with offices at Akola, Jalna, Nagpur, Pune, Ahmedabad, Indore,
Jabalpur, Raipur, Agra, Lucknow, Jaipur, Jodhpur, Patna, Chandigarh, Hyderabad, Kurnool,
Hubli, Bangalore, Trichy, Bhubaneshwar, Guwahati, Ranchi and Siliguri.
3.2:- Organization Structure

The company envisaged setting up of the following facilities in phase.

Accredited with ISO 9001-2015 Certification, Nirmal Seeds Pvt. Ltd.

Nirmal Departments

1. Research and Development

2. Quality Assurance

3. Accounts and Finance

4. Human Resource Development

5. Marketing

6. Production and Processing (Seeds)

7. Bio Tech and Bio Input Division

Regional office
Quality Assurance

Our quality policy is to position ourselves as a market leader in the seed industry by
providing customers with total satisfaction through improved qualities. The Quality
Assurance (QA) Laboratory is one of the member laboratories of International Seed
Testing Association (ISTA). Seed quality is assumed through our Field Inspection Team
(FIT), Lab Tests, Grow out Test (GOT) and Molecular Tests.

Seed viability, vitality and genetic purity are the most important aspects in determining
the quality of seeds. Our skilled Seed Technologists strictly follow the Quality Assurance
measures as per prescribed standard norms. To test Seed Purity and Quality, we have
established an Advanced Quality Control Laboratory in our premises. Moreover, we
have our own field facility for conducting ‘Grow out Tests’ (GOT).

The ISO 9001:2015 QMS is strictly followed to maintain the quality. The QA policy of the
company is aimed at providing timely, reliable and reproducible results. The QA function
consists of two seed testing laboratories and five ‘Grow Out Test’ locations across India
with the head office in Pachora, Dist. Jalgaon (MS). The QA function has one Genetic
Purity Testing Lab.

The Quality Assurance function ensures proper

implementation of all defined processes in
production, processing and marketing. Our
Seed technologists continuously look out for
new ways to positively complement the
genetics of our seeds, technologies like film
coating and pelleting give added value to
maximize the performance potential of the
seed.
 Marketing

Our Marketing and Distribution network constantly endeavours towards making the right
products available to the right environment at the right time, across the country. Our network of
more than 3500 dealers and distributors constantly helps in delivering the products to our
valuable customers across the nation.

Regional Offices and Depots:

At present, we are having 23 regional offices-cum-depots at Pachora, Jalna, Akola, Nagpur &
Pune (Maharashtra), Indore & Jabalpur (M.P), Raipur (Chhattisgarh), Jaipur & Jodhpur
(Rajasthan), Agra & Lucknow (U.P), Ahmedabad (Gujarat), Karnal (Haryana), Patna (Bihar),
Ranchi (Jharkhand), Bhubaneshwar (Odisha), Siliguri (West Bengal), Guwahati (Assam),
Hyderabad & Kurnool (A.P), Hubli (Karnataka) & Trichy (Tamil Nadu). These facilities have
helped us in smooth product distribution to the end users.

Products:

At present, we are marketing 177 seed products across 35 crops and 22 bio products in various
categories like soil enricher, plant growth vitalizers, bio fertilizers and bio pesticides.

Market share:

NSPL enjoys a good market share in Indian Seed Industry at present. With the help of an in-
house 'State-of-the-Art' research facility; NSPL is all set to capitalize and increase it further in
the coming days.
Product Development:

Product promotional activities are carried out in different states to ensure the effective
communication of product information reaches the customers with regards to the performance,
characteristics and effectiveness of different products of the company.
International Trade:

As the products developed by us are performing exceptionally across the African and Asian
subcontinents, apart from strengthening our domestic presence, we have ambitious plans to
extend our marketing activities in international markets as well. To achieve this, we have
developed a strong bonding with prestigious organizations across the globe.
3.3:- Products/Activities

Seed Product Vegetable Products Bio Product

Product Performance
We are dedicated to establish a smooth supply of quality seeds to all farmers. Therefore, farmers
across the country have shown a tremendous trust in all seed varieties developed by us. A
meticulous planning and good co-ordination between the registered growers and our
management have set a system in such a manner that the high quality seed production has
become possible. Our seeds are produced as a 'Custom Seed Production' from pre-defined
farmers; under the supervision of our breeders, scientists and seed technologists. The seed
production has witnessed a considerable growth in the last few years.

Our exponential growth is well supported by our production department by providing more than
3,00,000 quintals of seeds of about 35 crops and research hybrids of field crops and vegetables of
their own. This production activity is well framed in 12 states and 76 production centres with the
support of qualified technical manpower and 12000 growers. Production program of more than
64000 hectares is expected to support in the horizontal and vertical growth of our organization.
 RELATED CATEGORIES

Vegetable Seeds Seeds

Hybrid Vegetable Seeds Hybrid Seeds

Organic Tomato Seeds Agriculture Seeds

Brinjal Seeds Bitter Gourd Seeds

Chapter 4. REVIEW OF LITERATURE
4.1 Details of Concept:-
We recognize the importance of sound research backup for the success of any industry. Hence
our theme of research department is “Need based Research”. The mandate includes crop
improvement with respect to hybrids/varieties development having field tolerance to biotic and
abiotic stresses coupled with high yield, so that the cost of cultivation can be reduced by means
of curtailing the expenses on fertilizers, pesticides, chemicals and fungicides. Secondly, keeping
in mind the export potential because of WTO / GATT agreements, the R&D activities are
focused on Integrated Crop Management (ICM) & quality product development for export
oriented production of agricultural/horticultural crops, thus making them globally competitive
and fit for human consumption. There are about 35 important crops in cereals, oilseeds, pulses,
fiber crops & vegetables on which research is in progress. The R&D division possesses of 200
hectares of own farmland; supported with a well-equipped laboratory, a meteorological
observatory, an up-to date library and climatically controlled poly-houses for experimentation.
Currently, qualified scientists from multidiscipline are engaged in development of unique
hybrids & varieties of different crop

4.2 Journals:-
Mr.R.O.Patil- The Chairman & Managing Director, acting as a Head of the Organization, is
responsible for the overall Administration, Finance and Marketing functions. Being an
agriculture graduate, he brings about 35 years of experience in marketing of Agriculture inputs.
He has also worked as the chairman of the ‘Association of Maharashtra Agro Industries’ for over
a decade. Mr. Patil was nominated as the Director of Maharashtra Agro Industries Development
Corporation Ltd. He has been elected twice as a member of Maharashtra Legislative Assembly in
1999 and 2004 from the Pachora constituency in Jalgaon district of Maharashtra state. He has
extensively traveled across the country and the world, understanding needs of the Agricultural
society. His dynamic personality helps to establish positive contacts with farmers as well as
business communities in India and other parts of the world.

He’s been honored with Dr. Manibhai Desai’s Rashtriya Seva Award for the year 2007, Lokmat
Khandesh Icon, Rashtriya Ratna and he’s also a recipient of numerous prestigious awards
like Achievement Award, Udhyog Vibhushan Sanman Award, District Industrial Development
Award, Vasantrao Naik Krishi Falotpadan Award and Son of Soil award from Dainik Bhaskar
Group.

D. R. Deshmukh (Director):-A postgraduate in horticulture, he has ample of experience in

the field of Production and Processing; backed up with several researches in agriculture
universities. Mr. Deshmukh also has a long administrative and management experience in
Maharashtra Mineral Corporation. He is a recipient of Indian Achievers Award for Industrial
Development and listed in ‘Asia Pacific Who’s Who’ book for contribution in the field of
agriculture.
Dr. S. S. Patil (Director):-He’s a graduate from the faculty of Ayurvedic Medical Science.
Sacrificing his medical profession, he has diversified into the field of agriculture by way of
associating as a Founder/Director of the Company. Working as the Director in Processing, he
manages the responsibility of seed processing. As a social democrat, he is associated with many
educational and social institutes.

Dr. J. C. Rajput (Director):-He is an eminent horticulturist with wide experience at National

and International levels in research and development. He also had one yearcourse of Tree
breeding and Genetics in Mississippi State University, MS, USA in 1990.He served as a
Vegetable Specialist (KKV, Dapoli), Horticulturist and Associate Director of Research at
Regional Fruit Research Station Vengurle (KVK). Since 1998, He is working as a director of
research in Nirmal Seeds Pvt. Ltd., Pachora, Maharashtra. He had widely traveled for research
and business purposes in almost 30 countries.

He had released 11 vegetable varieties in Konkan Krishi Vidyapeeth Dapoli, Dist Ratnagiri (MS)
and 55 varieties and 114 hybrids have been developed under his leadership in Nirmal Seeds
Pvt.Ltd.Dr. Rajput is the author of 8 books/bulletin’s. Hehas published more than 120 research
/technical papers in renouned national and international journals. He guided a dozen of P.G.
Students in the field of Horticulture and Biotechnology.

He is recipient of HSI Award, Gold Medal from Horticulture Society of India, New Delhi in
2006. Vasantrao Naik Memorial Gold Award from Vasantrao Naik Smriti Pratishthan, Pusad
(MS) in year 1992.Abasaheb Kubal Horticultural Award at Konkan Krishi Vidyapeeth, Dapoli,
Dist. Ratnagiri (MS) in 1993. Baliraja-Dr Rahudkar Grantha Paritoshik Award from B.R.Grantha
Paritoshik Sameeti, Pune in 1995. He is mainly concentrating on Research and Development of
NSPL. He is an alumnus of Maharashtra Academy of Sciences, Horticulture Society of India and
Confederation of Horticulture Associations of India.
4.3 Review of Research on the Selected Topic:-
 Nirmal Seeds Pvt. Ltd. was established in 1988 by the agripreneurs at Pachora in
Maharashtra State (India) Was incorporated in 1998 under the provision of the
Companies Act, 1956.

 It is a closely held public limited company and registered with the ROC, Mumbai.

 The Company is set up with an objective of establishing an Integrated seeds Complex

inter alia others.
 In the first phase, the Company aims to set up facilities for producing plantation seeds
Chapter 5. Data Analysis & Interpretation
5.1 Data Analysis:-

 This is a core aspect of the research study analyze the data.

 The functional areas of seeds production of by-products units analysis this chapter.

 These productions produce different types of hybrid and natural seeds to analyze that farmer
response data

 The analyze spot visit report of data and questioners to farmer and retailor.

5.1.1 On the Basis of Farmer’s Response

a) Where did the farmers purchase the seed?

Table 1

Source No of Response Percentage

Self-Product 7 14%
From Market 43 86%
Total 50 100%

Graph 1

Sales

Self Product
14%

From Market
86%
INTERPRETATION:

In this fig. show that 86% farmers purchase the seeds from the market and 14% farmers used the
self-product seeds.

b) Which company farmer preferin vegetable?

Table 2

Name of State No of Response Percentage

Maharashtra 25 50%
Madhya Pradesh 5 10%
Assam 4 8%
Andhra Pradesh 4 8%
Chandigarh 2 4%
Jharkhand 2 4%
Telangana 3 6%
Tamilnadu 2 4%
Uttar Pradesh 2 4%
West Bengal 1 2%
Total 50 100%

Graph: 2

Telangana
6% Tamilnadu
Percentage
4%

Jharkhand
4%
Chandigarh
4% WestBengal
2%
UP
4%
Maharashtra
50%
Andhra Pradesh
8%
Asssam
8%
MP
10%
INTERPRETATION:

In this fig. show that 50% framers were prefer the 50% Maharashtra ,10% farmers were prefer
Madhya Pradesh,8% farmers prefer Assam 8% farmers prefer Andhra Pradesh 4% farmers
prefer Chandigarh 4% farmers prefer Jharkhand 3% farmers prefer Telangana 4% farmers prefer
Tamilnadu 1% farmers prefer West Bengal and 4% farmers prefer Uttar Pradesh this all state
farmers refers Nirmal seeds

c) Which Seed more demand in Market?

Table:3

Type of seed No of Response Percentage

Vegetable Seeds 20 40%
Hybrid vegetable seeds 10 20%
Agricultural seeds 10 20%
Organic seeds 10 20%
Total 50 100%

Graph: 3

Percentage
Vegetable Seeds Hybride vegetable Agricultural seeds Organic Seeds

20%

40%

20%

20%

In this fig. show that about the demand of seeds farmer prefers the 40% Vegetable seeds, 20%
prefer the Hybrid vegetable, 20% prefer the Agricultural seeds and 20% prefer the Organic
Seeds.
d) Seeds germination is better or not?

a) YES b) NO

Table: - 4
Type No of Response Percentage
YES 40 80
NO 10 20
Total 50 100

Graph:-4

Percentage
YES NO

20%

80%

INTERPRETATION:
In this fig. show those 80% farmers says Yes and 20% farmers says No the germination.

e) Nirmal Organic products are Helpful for plant growth Development?

a) YES b)NO

Table: - 5
Answer No of Response Percentage
Yes 45 90%
No 5 10%
Total 50 100%
Graph: - 5

Percentage
100
90
80
70
60
50
Percentage
40
30
20
10
0
YES NO

INTERPRETATION:

In this fig. show that 90% farmers Says YES and rest of 10% say no.

f) Variety of Nirmal Seeds are useful or Not?

a) Yes b) No

Table: - 6

Answer No of Response Percentage

Yes 45 90
No 5 10
Total 50 100
 Graph: - 6

Percentage
YES No

10%

90%

INTERPRETATION:

In this fig. show that 90% farmer are Say Yes and 10% says no.

g) Vegetable seeds are Earlier Germinate?

a) Within 2 days
b) Within 5 days
c) Within 8 days
d) Within 10 days

Table: - 7

Answer No of Response Percentage

Within 2 days 15 30
Within 5 days 18 36
Within 8 days 10 20
Within 10 days 7 14
Total 50 100
Graph: - 7

Earlier Germinate
Within 2 days Within 5 days Within 8 days Within 10 days

14%

30%

20%

36%

INTERPRETATION:

In this fig. show that following Response by farmers for Earlier Germinate.
30% farmer says Within 2 days
36% farmer says Within 5 days
20% farmer says Within 8 days
14 % farmer says Within 10 days

h) Why People choose Nirmal Seeds?

For:

a) Quality c) Rate
b) Quantity d) excellent Result

Table: - 8

Features No of Response Percentage

Quality 15 30
Quantity 5 10
Rate 5 10
Excellent Result 25 50
Total 50 100
Graph: - 8

People Choices
60

50

40

30

20

10

0
Quality Quantity Rate Excellent Result

People Choices

INTERPRETATION:

In this fig. show that 30% of farmer choose for Quality then 10% farmer choose for
Quantity than 10% of farmer choose for Rate and 50% farmer choose Nirmal seeds for
Excellent Result.
 QUESTIONNAIRES

1- FOR FARMERS

Dear Respondent,

I am student of MBA (Rural Agri Business) of SAVITRIBAI PHULE UNIVERSITY OF PUNE I

am doing a Project on “To Study of Farmer Preference in Relationship with Nirmal Seeds
Pvt Ltd.”

PERSONAL INFORMATION

NAME:-__________________
AGE:-_______
PLACE:-__________________________________________
EDUCATION:-_____________________________________

1) FROM WHERE DID YOU BUY THE SEED?

a) SELF PRODUCTION b) MARKET

2) WHICH COMPANY DOES YOU PERFER IN VEGETABLE SEED?

a) NS (Nirmal Seeds) b) INDO-AMERICAN HYBRID SEED
c) SEMINAS SEED COMPANY. d) CENTURY SEED PVT.LTD. e) OTHER

3) WHICH COMPANY GIVES YOU MORE MARGIN IN VEGETABLESEED?

a) NSC (Nirmal seed) b) INDO-AMERICAN HYBRID SEED.
c) SEMINAS SEED COMPANY. d) CENTURY SEED PVT.LTD
e) OTHER

4) ARE YOU SATISFIED WITH THE NS SEED COMPANY?

a) HIGHLY SATISFIED. b) MODERATITY SATISFIED
c) SATISFIED d) UNSATISFIED

5) RATE THE ATTRIBUTE THAT COMPELS YOU TO SELECT APARTICULAR SEED

COMPANY.
a) MARGIN b) QUANTITY
c) DEMAND d) BRAND IMAGE

6) WHOM DO YOU CONSULT BEFORE PURCHASE OF SEED?

a) DEALERS/RETAILERS b) GOVT. DEPT.
c) NEW PAPER d) T.V. PROGRAMMES
7) ARE NS DEALER’S COOPERATIVE?
a) YES b) NO

8) DO YOU GET THE ORDER FULFULLED AS AND WHEN REQURIED?

a) YES b) NO

9) IN YOUR OPENION SEED QUALITY OF NSC.

a) EXCELLENT b) V.GOOD
c) GOOD d) POOR
 INTERVIEW SCHEDULE
(FOR THE DEALER)
Dear Respondent,

I am student of MBA (Agri -Business) of SAVITRIBAI PHULE UNIVERSITY OF PUNE I am

doing a Project on “To Study of Farmer Preference in Relationship with Nirmal Seeds Pvt
Ltd.”

PERSONALINFORMATION
NAME:-__________________
AGE:-_______
PLACE:-__________________________________________
EDUCATION:-_____________________________________

1) SELECT THE SEED COMPANY WHICH YOU PREFER THE MOST?

a) NS (NIRMAL SEED) b) INDO-AMERICAN HYBRID SEED.
c) SEMINAS SEED COMPANY. d) CENTURY SEED PVT.LTD.
e) OTHER

2) SINCE HOW LONG YOU ARE ASSOCIATED WITH NIRMAL SEED?

a ) > 2 Y E A R b ) > 5 Y E A R
c ) > 1 0 Y E A R d ) > 1 5 Y E A R

3) RATE THE ATTRIBUTE THAT COMPELS YOU TO SELECT NIRMAL SEED?

a ) M A R G I N b)QUANTITY
c ) D E M A N D d)BRAND IMAGE

4) ARE YOU SATISFIED WITH THE WORKING OF THE DISTRIBUTION SYSTEM

OF NIRMAL SEED?
a) HIGHLY SATISFIED. b)MODERATITY SATISFIED
c)SATISFIED d)UNSATISFIED

5) WHICH COMPANY GIVES YOU MORE MARGIN IN VEGETABLESEED?

a) NS (NIRMAL SEED) b)INDO-AMERICAN HYBRID SEED.
c) SEMINAS SEED COMPANY. d) CENTURY SEED PVT.LTD.
e ) O T H E R

6)WHICH PACKING SIZE MOSTLY PREFERED BY THE CUSTOMERS?

a ) 1 0 g m b ) 5 0 g m
c ) 1 0 0 g m d)above 100gm
7) TO WHAT EXTENT CUSTOMER ARE SATISFIED WITH THE PRICEOFNSC.
a) HIGHLY SATISFIED. b) MODERATITY SATISFIED
c) SATISFIED d) UNSATISFIED

8) ARE YOU INTEREST TO SELL VEGETABLE SEEDS OF NSC IN NEXTYEAR?

a ) Y E S b ) N O

9) IF NO, PLEASE GIVE REASON

____________________________________________________________________________

10) HOW MUCH SEEDS OF VEGETABLE CROPS YOU HAVE SOLD LASTYEAR?
Chapter 6. Conclusion & Suggestions
Suggestions:-

The following suggestions are made to overcome the problems as observed in the study area in
particular and others in general.

 Farmers need to be educated to produce more and get good yield. The government and
other agriculture organizations have dominant role to play here.
 Developing laboratories in seeds factory to conduct adoptive research in order to
formulate ideal planting and harvesting schedules.
 Testing all the technologies developed through the central institute and local seeds
research stations by factory.
 Nirmal Seeds pvt ltd should give attention on advertisement because 30 % of the farmers
are not aware of the vegetable seeds which are supplied by Nirmal seed pvt limited.

 The company should conduct field trails of seeds indifferent locations of the state as
many framers complained that germination percentage is notup to the mark.

 The company should provide the dealers/retailers with a wide range of vegetable seeds so
that they can be made to stock the product of the company.

 The company should improve its distribution network as many dealers told that company
person visit their shops a long period of time
Conclusion

Finally we conclude that.

1. The most of the farmer are preferred the Hybrids seeds variety of Nirmal Seeds.

2. The Nirmal seeds Variety are great uniformity , improved color and Disease Resistance.

3. The farmer purchase seeds for Production due to the it offer, Recommendation, of
fertilizers, Productions.

4. Seed germination is better & it seeds variety is Resistance free from different virus &
Disease

5. To dealer’s response Nirmal Seed pvt ltd is most Preferred Company by the customer it means
they are highly aware about this Company and highly satisfied with the Nirmal seed pvt ltd.

6. The all result show that Nirmal Seed pvt ltd Company has higher market share With
40.31% which is followed by Seminas with 26.37% and century Seed Company has low
market share with 10.07%.

7. Most of the farmers were found to prefer 10 gm. Packing size of the Vegetable seeds
from the dealers.

8. Most of the farmers were satisfied with the reasonable price of Nirmal seed pvt ltd
Company.
Finding:-

Social-economic profile of the respondents.

Totally 500 respondents were selected by the researcher by using stratified convenient
proportional sampling technique.

Seed cultivation practices.

Most of the sample farmers have irrigated their land.
Website:-

 http://www.nirmalseedsindia.com

 www.indiamart.com
 www.google.com
 www.wikipedia.org
 www.indiaseeds.com
Reference book of Agriculture:-

Dictionaryof Agricultural Sciences by Robert Alan Lewis
Call Number: Boca Raton: CRC Press, 2002
(RH Sci Ref) S411 .L39 2002

Agriculture:a glossary of terms, programs, laws and websites by Jasper Womach
Call Number: (RH Sci Ref) S411 .W57 2000
Huntington, NY: Nova Science Publishers, 2000

Usingthe Agricultural, Environmental, and Food Literature
Call Number: (RH Sci Ref) S494.5 .A39U75 2002
New York: Marcel Dekker, 2002

Agriculture,Food and Natural Resources by Susan Echaore-McDavid
Call Number: (RH Sci Ref) S494.5 .A4E24 2011
New York: Ferguson's, 2011