Consumer behavior

Morales
Patricio
Raquel
Roriguez
So
 Interviewee 1
Beatrice Reyes 18 yrs old, grade 12 student
 Interviewee 2
Rose Cruz 24 yrs old, law student
 Interviewee 3
John Halili 19 yrs old, Marketing student
 Interviewee 4
Pathrick Bergonio 20 yrs old, marketing
student
A.) sense
- Interviewees are familiar with the three different coffee
products particularly Kopiko, Great Taste and Nescafe with how
they taste which they drink often times that fit their needs.
B.) Organizing
- interviewees have different choice of coffee brands that they
drink, they have different preferences with brand, taste and
benefits.
C.) Reaction
- Each interviewee has their own preference of coffee brand
some drink Kopiko because of its strong taste which helps not to
feel sleepy and to be able to do work well, some drink Nescafe
because of its good smell and creamier taste while some drink
great taste coffee because of its mild and sweet taste.
 Just Noticeable Difference
- Interviewees distinguished
between each ads message.

Just Meaningful Difference

- Interviewees wanted the ads to be
more specific with the acidity level.
 TESTIMONIAL
of the Ad of Nescafe
Message of the ad of Nescafe
A.) Characteristics of the message
-It triggers the romantic emotions of the
millenials to make coffee more relatable and to
be able to get their attention. And the video is
uploaded in the timeline of February which is
the time for valentines
B.) Receiver
- Millenials, couples, people who are inlove.
C.) Environment
- Tv and online in order to reach a wider scope
of target market which are the millenials mostly.
 Associative network
Good smell

Creamy taste
Strong taste

Mild and sweet taste Nescafe

Kopiko

Great taste Instant Coffee

Quality time with
friends or familiy
Alertness while Coffee
working Millenials/Students
People
Working People