Aljay V.

Gumobao
Grade 12 – ABM Block 3

Explain how media convergence creates new opportunities for interaction.

Media convergence is a phenomenon involving the interaction of information and

communication technologies, and media content. It transforms established industries, services,
and work practices that enables new forms of content to emerge. Social Media is one of the
convergent media sector. It refers to technologies, platforms and services that engage in
communication from one another and from many-to-many and internet is very important in
media convergence because it really helps in creating interactions. Convergence leads the
media to more interactive and audience participation is encouraged. Greater audience
engagement can help to enhance the way people experience the media. With the interactive
world wide web (www), people are able to hear music, watch videos, check out photos and
share it via social media sites and becoming media produce. But in other hand, media
convergence can bring problems. Users complain about information overload or lacking of
information which can overwhelm them and find it difficult to understand. Also the rapid
changing of technology has obstructed user’s activities. People lack of skill to take full
advantage of new media especially old people who is used to traditional forms of media
embraces a new way of receiving information. Live interactions, call-ins during a program or
interview. Q and A session live, opinion polls and live updates of these polls and many more
such interactive opportunities have emerged out of convergence and digitization of media.