MBAAS

MBaaS – Mobile Backend as a Service
Presented by: Rinish KN, CTO, RapidValue

10th October 2015
MOBConf, Kochi
© RapidValue Solutions 1
Agenda
• What is Mobile Backend as a Service (MBaaS)?

• Major Building Blocks of MBaaS
• Evolution of MBaaS and Major Drivers
• Typical Use Case – How MBaaS accelerated Enterprise Mobile App Development
• Choosing the Right MBaaS Platform
• Approaches to MBaaS Pricing
• Synergy of MBaaS and PaaS
• Future of MBaaS and Key Partnerships
• Conclusion
What is Mobile Backend as a
Service (MBaaS) ?
Ever thought why Mobile Development time lines are lengthy and hardly met ?
Challenges for Developers

• Large effort spend on Back end Integration
App Design
& UX • Unable to focus on Application Development
& Design
• Stuck with existing development tools used
in company
Mob App • Lot of development tools for each
Development component, but not a single tool for all the
components
Backend App
Management
Integration Policy
Typical Components of Mobile Application Development
Backend Requirements are turning Complex and Time Consuming
The Customer needs to locate each

“Field technicians” on map view and
start Video chat with them
Up to 80% of my efforts are

consumed in Backend
development
Leverage the power of MBaaS
“The backend requirements and functionalities are multitude”
User Enterprise
Management Integration
Push Offline
Notification Behavior
Outsource
MBaaS
MBaaS
Social
Analytics
Integration
GPS &
Local
Context
Caching
Aware
To Summarize MBaaS – What, Why, When and How
• Provides Mobile App developers a way to connect their application to

What backend cloud storage and processing
• Abstract away complexities of launching and managing own

Why infrastructure
• Focus more on front end development instead of back end functions
• Multiple apps, Multiple back ends, Multiple developers

When • Multiple Mobile platforms, Multiple integrations, Multiple 3rd Party
systems & tools
• Meaningful resources for app development acceleration – 3rd party

How API, Device SDK’s, Enterprise Connectors, Social integration,
Cloud storage
Major Building Blocks of MBaaS
Blueprint of MBaaS Components
Enterprise Connectors –
Image – Mobile specific SDK – Android,
Geo
Instagram, iOS, Windows
Oracle, SAP, MS Location
Flickr
Social – API – Custom, Query,

Caching
Custom Code and
& Offline Promotio
FB, REST-ful Objects
Working nal Tools
Twitter
User Communication Services - Chat, email, Push Notification, Cloud

Manageme
nt Messaging, Chat, Video Conferencing Storage
Evolution and Driver’s of MBaaS
MBaaS – Nascent to Potential Platform
2017
$ 7.7 b
2012 Huge leap in the

$216.5 m market expected
for MBaaS. This is
signaled by strong
acquisitions and
2011
Gained Quick VC investments in
Traction due to MBaaS platforms
MBaaS concept several driver’s
launched and necessitating
companies and MBaaS for
vendors started accelerating mobile
sprouting app development
What drives MBaaS?
Time and Enterprise

Skills Quality
Cost Scale
Shortage of High demand for Reduce mobile Demand for

Mobile Developer high quality app development enterprise scale
Skills to develop mobile time frames. mobile application
complex back end applications, Re-focus back with back end
integrations across device end integration integration
platforms efforts to Front
end development
Business Benefit Drivers of MBaaS
Faster
Development
Cycle
More
Better App
Margins &
Performance
Profitability
BUSINESS
BENEFIT
DRIVERS
Enhanced
Customer Lower TCO
Satisfaction
Higher
Reliability &
Scalability
Use Case:
MBaaS driving Enterprise Mobile
Application Development
Developing a “Field Service” Enterprise Scale Mobile Application
We want to develop a mobile application for our field service

technicians who goes on to repair & service our products at
customer premises.
These are the bare minimum requirements for a powerful field app
Enterprise Integration with Oracle Apps ERP
Technicians got both iPhone and Android Mobiles
We need support for Offline Usage and Sync
Push Notification is essential for alerting new tasks
Geo Location is important to see where the technicians are for

work scheduling
Chat and Video Conferencing are value added features that

Service Manager increase productivity
To Custom Develop all Backend Integration will be Cumbersome
To include “Offline
behavior and Cache Not sure how I am going
How can I services” needs at least to complete “Chat and
implement an end to 500 lines of code in Geo Location” services
end user management Android in limited time
in limited time
Mobile Developer
Achieve the Complex Backend Functions using MBaaS
Architecture for MBaaS integration

MBaaS - Middleware
Push Notification Geo Location
Oracle custom
connector
Chat Offline behavior
Video
Sync
Conference
Custom business logic
Authenticate
MBaaS sdk
Native Mobile App

Mobile
Application
ERP
Here is What we Achieved
Leveraging Geo Location Services:

Viewing the technicians on Google Maps
Here is What we Achieved (Contd…)
Chat and Messaging Services Implemented:

Send real time messages to technicians on mobile
Backend Mobile App
Choosing the Right MBaaS Platform
MBaaS can be Grouped into Multiple Types
MBaaS
Business Licensing and

Requirement Support
Enterprise Consumer Open Source Licensed

MBaaS MBaaS MBaaS MBaaS
…. And so are Multitude of MBaaS Providers
Licensed MBaaS Open Source MBaaS
There is no Single Vendor which Fits all Size
Choose an MBaaS by “Mix and Match” of your requirements
Common features to Consider Specialized features to consider
• User Management API’s • Support for device platforms –

• Push Notification Android, iOS, Windows etc.
• Social Network Integrations • Support for different authentication
• Geo Location Services mechanisms for enterprise and
consumer apps
• File management
• Mobile app performance data and
analytics
• Support Custom Business Logic
• Data Storage mechanisms like
Schema less storage or Relational
data support or special storage
mechanisms for geo spatial data ,
photo etc.
• Data Analysis capability on various
areas for evaluating user activities
Approaches to MBaaS Pricing
MBaaS Pricing: Flexible Options
Number of API Calls
Type and Size of Storage
Active User Pricing
Number of Applications Build
Premium fee for Analytics
Feature based Pricing – Push Notification, Chat, email, Sync, Offline etc.
Support and Maintenance Pricing
Synergy between MBaaS and PaaS
Ask these questions…. Don’t fall short of the extra mile
Is MBaaS the end ? Can we make MBaaS platform more robust?
“When it Comes to Enterprise Systems and data, it requires

a complete platform to address the complex challenges”
MBaaS PaaS
ENT ERPRISE DATA
Why MBaaS falls Short when Addressing Enterprise App development
Limited set of
Transaction
Complex data connectors
Limited auth links management,
Business Logic and access to
Scheduling
legacy systems
Understand the Synergy with a Great Partnership
Complex Business Logic
Code in Multiple Back end mobile services

Languages
Use Large Set of Built in App SDKs

GAE APIs
Application scalability and E x e c u t e MAM / MDM

performance
Enterprise Connectors
Future of MBaaS and Key Trends
Major Acquisitions and Hand Shakes
Mobile
SDK
MBaaS Usergrid
Azure
Extension
© RapidValue Solutions
Embedding MBaaS into the Digital Architecture
ESB - Enterprise Service Bus
• MBaaS is to a great extend overlapping with another technology which is the Enterprise
Service Bus (ESB).
• ESB is used to integrate with multiple backend services.
The EBS Approach
MADP MADP
Develop and Package Mobile App Development layer Xamarin, Native, PhoneGap
MBaaS MBaaS
Offline sync, Analytics, Push Mobile Integration Layer AnyPresence, Kinvey etc.
notifications, Light weight mobile
services
ESB ESB
Multiple Adapters, Orchestration, Integration Layer IBM ESB, Mule ESB, Tibco etc.
Transformation, Business Services
Source Services
Database, Web Services,
Legacy, Queuing Systems
Mobile Platforms
Exploring Mobile App Backend Cloud Options
Cloud
MBaaS
About RapidValue
RapidValue is a leading provider of end-to-end mobility, omni-channel and cloud solutions to enterprises
worldwide. Armed with a large team of experts in consulting, UX design, and application development,
along with experience delivering global projects, we offer a range of services across industry verticals.
RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in
the United States and India.
www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog
+1 877.643.1850 contactus@rapidvaluesolutions.com
Disclaimer:
This document contains information that is confidential and proprietary to RapidValue Solutions Inc. No part of it may be used, circulated, quoted, or reproduced for distribution
outside RapidValue. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and
may be unlawful.

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MBaaS – Mobile Backend as a Service

Presented by: Rinish KN, CTO, RapidValue

• What is Mobile Backend as a Service (MBaaS)?

Challenges for Developers

Typical Components of Mobile Application Development

The Customer needs to locate each

Up to 80% of my efforts are

“The backend requirements and functionalities are multitude”

• Provides Mobile App developers a way to connect their application to

• Abstract away complexities of launching and managing own

• Multiple apps, Multiple back ends, Multiple developers

• Meaningful resources for app development acceleration – 3rd party

Social – API – Custom, Query,

User Communication Services - Chat, email, Push Notification, Cloud

2012 Huge leap in the

Time and Enterprise

Shortage of High demand for Reduce mobile Demand for

We want to develop a mobile application for our field service

Enterprise Integration with Oracle Apps ERP

Technicians got both iPhone and Android Mobiles

We need support for Offline Usage and Sync

Push Notification is essential for alerting new tasks

Geo Location is important to see where the technicians are for

Chat and Video Conferencing are value added features that

Architecture for MBaaS integration

Push Notification Geo Location

Custom business logic

Native Mobile App

Leveraging Geo Location Services:

Chat and Messaging Services Implemented:

Backend Mobile App

Business Licensing and

Enterprise Consumer Open Source Licensed

Licensed MBaaS Open Source MBaaS

Choose an MBaaS by “Mix and Match” of your requirements

Common features to Consider Specialized features to consider

• User Management API’s • Support for device platforms –

Number of API Calls

Type and Size of Storage

Active User Pricing

Number of Applications Build

Premium fee for Analytics

Support and Maintenance Pricing

Is MBaaS the end ? Can we make MBaaS platform more robust?

“When it Comes to Enterprise Systems and data, it requires

ENT ERPRISE DATA

Complex Business Logic

Code in Multiple Back end mobile services

Use Large Set of Built in App SDKs

Application scalability and E x e c u t e MAM / MDM

The EBS Approach

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