ND Creative Media Production - Sem2 -2020

U 30: Advertisement Production for Television.

Assignment Details Evidence
Title:
Assessor: Faustina Starrett  Pre-Production Evidence Folder
School: Media, Multimedia & the Arts  30 sec. Advert(individual)
Programme level:3 Assignment number:  Sequence of Adverts-Social Media
3  Audience Review Brief
Issue date:  Evaluation Report on Project
03/03/2020
Due: 30/04/2020 Feedback: 14/05/20
IV: S. Rodgers IV date: 07/02/2020

Outcomes:
U30
2 Be able to originate and develop an idea for a television advertisement
3 Be able to produce a television advertisement
4 Be able to reflect upon own television advertisement production work.

Overview

This assignment builds on the knowledge base of how advertisements are structured,
how they try to work and how persuasive messages can be constructed. The practical
focus of advertising production will develop an understanding of the relationship
between audience, medium and message. The Assignment project will engage practical
production skills to plan, produce and monitor production through to a completed advert
for television.
Finally, students will evaluate the effectiveness of the finished product by engaging
audience research channels to review the finished product.

Scenario
Building on your understanding of analysing adverts and advertising campaigns you are now
required to plan, produce and monitor the production of an advertising campaign
through to a completed advert for television. The class will also evaluate the
effectiveness of the finished product with a range of audiences.
ND Creative Media Production - Sem2 -2020
U 30: Advertisement Production for Television.
Tasks Pass Criteria

2. Be able to originate and develop an idea

for a television advertisement

Critically review a series of Advertising P2 originate and develop an idea

Campaigns from Social Media for a television advertisement
Influencers in Advertising Production working within appropriate
that influence your own creative work. conventions and with some
Report/video 500w / 2mins assistance

Provide all Pre-production Templates as

part of pre-production folder including:
synopsis; script; storyboards; production
schedule; location plans; shooting script;
risk assessment; crew; actors in
customised template order.
Provide all Production& Post-production
records including: technology, egg
cameras, tapes, tripods, microphones,
lights; shooting; lighting; sound
recording; health & safety procedures;
Technology used, e.g. edit suites, mixing
desks; tape logging; edit decision lists;
editing; audio mixing.
E-PORTFOLIO RECORDS

Be able to produce a television P3 produce a television

advertisement ( 30sec. advert ) advertisement working within
appropriate conventions and
Evidence Audience feedback on your with some assistance
work; Including : fitness for purpose;
clarity of communication; P4 comment on own television
appropriateness to audience; compared advertisement production
with original intentions; effectiveness of work with some appropriate
techniques; effectiveness of content; use of subject terminology
impact of work; technical qualities;
aesthetic qualities
The Final Project should be submitted e-
portfolio with links to products

Merit Criteria Distinction Criteria

ND Creative Media Production - Sem2 -2020
U 30: Advertisement Production for Television.
U30:
To achieve a merit, the student must:
M2 originate and develop an idea
for a television advertisement
showing some imagination
and with only occasional
assistance
M3 produce a television
advertisement to a good
technical standard showing
some imagination and with
only occasional assistance
M4 explain own television
advertisement production
work with reference to
detailed illustrative examples
and generally correct use of
Subject terminology.
U30:
To achieve a merit, the student must:
D2 originate and develop an idea
for a television advertisement
showing creativity and flair
and working independently
to professional expectations
D3 produce a television
advertisement to a technical
quality that reflects near professional
standards,
showing creativity and flair
and working independently
to professional expectations
D4 critically evaluate own
television advertisement
production work in the
context of professional
practice, with elucidated
examples and consistently
using subject terminology
Correctly.
ND Creative Media Production - Sem2 -2020
U 30: Advertisement Production for Television.
Guidance
For this unit you are required to show evidence from learning outcomes 2, 3,4

Suggested Reading:
Brierley S – The Advertising Handbook (Routledge, 2001) ISBN 978-0415243926
Butterfield L – Excellence in Advertising (Butterworth-Heinemann, 1999) ISBN 978-
0750644792
Dibb S – Marketing Briefs: A Revision and Study Guide (Butterworth-Heinemann, 2004)
ISBN 978-0750662000
Hardy P – Filming on a Microbudget (Pocket Essentials, 2008) ISBN 978-1842433010
Hart J – Storyboarding for Film, TV and Animation (Focal Press, 1999) ISBN 978-
0240803296
Holland P – The Television Handbook (Routledge, 2000) ISBN 978-0415212823
Jones C and Jolliffe G – The Guerrilla Film Makers Handbook (Continuum International
Publishing Group,
2006) ISBN 978-0826479884
Klein N – No Logo (Flamingo, 2001) ISBN 978-0006530404
Krisztian G and Schlempp U N – Visualizing Ideas: From Scribbles to Storyboards (Thames
& Hudson Ltd,
2006) ISBN 978-0500286128
Pricken M – Creative Advertising: Ideas and Techniques from the World’s Best Campaigns
(Thames & Hudson,
2008) ISBN 978-0500287330
Robinson M – The Sunday Times 100 Greatest TV Ads (Times Educational Services, 2000)
ISBN 978-0007111237

Websites
www.adbrands.net – information on leading agencies and advertisers in the world’s major
advertising markets
(with examples of their work)
www.asa.org.uk – the Advertising Standards Authority regulates the content of
advertisements, salespromotions and direct marketing in the UK
www.barb.co.uk – the Broadcasters’ Audience Research Board is the organisation
responsible for providing
The official measurement of UK television audiences.
www.bbc.co.uk – provides access to related resources via its own sub-directory
www.bectu.co.uk – the trade union for those working in broadcasting, film, theatre,
entertainment, leisure,

Other material as directed by lecturer.