Professional Documents
Culture Documents
Iep Finaldraft
Iep Finaldraft
Sophia Tasselmyer
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Table of Contents
Event Conceptualization 3
Purpose of Event 3
Mission Statement 3
Background 3
Event Goals 5
Logistics 6
Operational Timeline 7
Contingency Options 9
Appendix 27
References 31
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Event Conceptualization
Extensive planning is necessary in order to host a successful event. The first stage of
planning involves envisioning an event and championing the intention to host the event. As a
freshman in college, my world was turned upside down when my roommate was hit by a car.
The following proposal you will read will include in-depth details on how to successfully host a
5k race to commemorate the life that Molly Offstein has lived, while raising awareness for the
1.5 million Americans that sustain traumatic brain injuries each year.
The purpose of the event is to fundraise money to give back to Molly’s family, while
Mission Statement
The mission of the “Fight as Hard as You Run 5k” is to promote the sport of running
through hosting an event to honor Molly Offstein and the legacy she has had at Elon University.
I believe that people coming together in a community to have fun and support a common cause
can empower them to stay active and engage in other activities that promote positive social
causes.
Background
Molly Offstein is a daughter, sister, friend, mentor, student, and a runner. Most
importantly, Molly is a fighter, and is still alive when no one expected her to be.
Molly was a freshman Honors Fellow on the cross country and track & field teams at
Elon University when her life came to a screeching halt. On March 6, 2017, Offstein was hit
while crossing a 55 mile-per-hour road and sustained multiple serious injuries, including a Grade
3 Diffuse Axonal Injury. Known as a severe traumatic brain injury (TBI), her road to recovery
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
has been anything but smooth. With a shaved head and tubes hooked up to every part of her
body, Molly was a vegetable, relying on medicine to keep the pain tolerable.
The first few months following the accident were the scariest, with Molly’s future
looking bleak as she fought for her life in the UNC-Chapel Hill Hospital in the Neurological
Intensive Care Unit. News sites reported that Molly was in a medically induced coma for
months, but the truth was she couldn’t wake up. She spent nearly four months trying to do that,
until July 2017 when Molly was finally successful in her fight to get her life back.
After a month of recovery time and numerous surgeries, Molly’s condition was stable
enough for her to be admitted into the Kennedy Krieger Institute in Atlanta. The facility is an
care to children and adolescences with brain, spinal cord, and musculoskeletal disabilities
Traumatic Brain Injuries are a leading cause of death and disability among children and
young adults in the United States. An average of 155 people died each day in the U.S. as a result
of injuries that included a TBI in 2014. Molly was one of the lucky ones to survive, though she
will face the effects for the rest of her life, which can include impairments related to thinking or
leading cause of TBIs, and motor vehicle crashes are the first and second leading causes of all
When I went to visit her in the Johns Hopkins hospital before my sophomore year of
school started, she was able to point to her nose and identify my face in a room of people when
she was asked to point to me. Her father identified the day I visited as a turning point in her
journey to recover.
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Over two years have passed since the accident and Molly has made remarkable progress.
As she continues to recover, I’ve had the chance to see her a few times and have kept in contact
via social media and texting her, a line of communication that was once thought to be gone for
good. Despite remarkable progress, an accident of this magnitude comes with medical costs that
will never go away. I hope to raise money to donate to her family as they work to bringing Molly
SWOT Analysis
Strengths Weaknesses
Former Elon student makes it a Less people know Molly now
worthy cause compared to when the accident
People know her story happened in 2017
People love to support local causes Not paired directly with an event
because it generates good will already taking place
Small time commitment
Opportunities Threats
People from the community to come Other events taking place
Invite runners I know from NC Not having a compelling reason for
community people to come into town
People might feel a stronger Expenses exceeding revenue
attachment to the cause for personal Not securing enough sponsors
reasons (TBI)
Event Goals:
Establishing goals and objectives are required to host a successful event of any size and
magnitude. When you have smart goals and clear objectives in mind, the event planning process
is made much easier because you have a clear focus of what is to be accomplished at the end of
the event. Typical event blunders include overlooked event details, a lack of depth and focus, and
overlooked contingencies. The goals set forth for this event will seek to mitigate these blunders.
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
1. Create a positive environment that encourages people to participate in both the physical
Create value for participants by offering unique incentives in race-day packets, such
o Example: “I’m running the ‘Fight as Hard as You Run 5k’ in memory of Noah
Farrelly. Noah was out for a run when he was struck by a car and killed on
December 4, 2018. I am running the event this year not only to raise
awareness on the impact of TBI’s but to also promote safety on the roads.
link.>
Establish a base of willing sponsors and community connections to support the event
each year
o Document all resources, contacts, and necessary forms for the event
Logistics
Location: Elon University School of Health Sciences - 762 E. Haggard Avenue, Elon, NC
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Operational Timeline
November 2019 to January 2020 – Five to three months out from event
January 2020 to February 2020 – Three to one month out from event
Order t-shirts
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Meet with town police and event planners to confirm event-day logistics
Set up packets
Pick up food
Event Day
Make sure all staff and volunteers are aware of their roles
Conduct event
Post Event
Send out thank you notes to those who helped the event
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Contingency Options
Running events can take place indoor, so wind and the elements might not deter too many
runners. In the event that there is a severe snowstorm that creates unfavorable racing conditions,
the event will be rescheduled to take place one week following the original date. This will only
happen if the snow is dangerous enough to create a safety concern for the health of the runners,
staff, and volunteers at the event. Snow could also create an unnecessary risk for those traveling
to the race. The weather will be closely monitored to keep all necessary parties informed on any
potential changes.
Thunderstorms are most likely to occur during the warmest, most humid part of the day,
which is usually in the afternoon or early evening (NASA, n.d.). Even though the event is taking
place in the morning, we cannot overlook the possibility for this to occur. In the event of a
lightning storm, the event will be postponed, and participants will be asked to wait inside the
Elon School of Health Sciences building. Because electrical charges can linger in clouds after a
thunderstorm passes, people will wait at least 30 minutes before the race will be begin (National
Event budgeting is the estimate of revenues and expenses over the life of an event. This
process helps align financial activity with the overall strategy of a group or organization,
empowering the management team to make good financial decisions with available funds. When
creating a budget, it’s important to develop a preliminary budget in the early phase of the event,
as well as a working budget to continually update revenues and expenses throughout the event’s
development.
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
To make sure all event goals are met, and budgetary restrictions are kept in mind, it’s
important to adequately staff any event. The 5k will require police cooperation before, during the
event to ensure all participants and staff are kept safe. It is up to the Town of Elon to decide how
many officers they feel are necessary for this particular event on the course. In addition, there
will be a core group of volunteers who will aid the Race Director in the entire planning process
Organizational Members
Logistics
Committee
Marketing
Comittee
Town of Elon Police Event Director
Sponsorship
Committee
Volunteer
Committee
Committees
Each committee will have two to three members, depending on availability. Committee members
will always report to the event director (Sophia Tasselmyer), who will oversee every planning
Marketing: social media, flyers, advertising, promotions, website creation, t-shirt design
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Logistics: contacting police, USATF course approval, Town of Elon approval, budget, acquiring
necessary materials
Volunteer: recruiting volunteers, contacting Elon athletic department, Elon Volunteers, service
fraternities on campus
Preliminary Budget
Venmo and cash will be accepted at the event. Pre-registration payment will be based off
Event Expenses
Facility $0 (roads) --
Staff $0 (volunteer) --
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Event Revenues
Donations $500 --
TOTALS $4,375
The budget indicates that the event will barely break even. The estimated event expenses
list chip timing and food cost potentially getting covered by event sponsors. That could save
anywhere from $500 to $2,500 on expenses, depending on how much sponsors can chip in.
Projected expenses are high, while the projected revenues are low with the hopes of spending
less money than planned. The expenses do not include any event sponsors.
Registration for the event will open up 2 months out from the event, so we can start to get
a general idea of event interest at that time. Social media promotional efforts will also begin
around then to raise money for the event. As a ploy to get people to donate, we will offer a free t-
shirt to anyone who donates $30 or more to the event. Shipping will not be included if the donors
aren’t attending the event because we don’t want to incur that expense as well. There will also be
an option for people to purchase t-shirts for $15, regardless if they choose to participate in the
race.
using race bibs from Road ID, where the only cost is shipping. Prize medals to the Top 10 men
and Top 10 women will be distributed, but that cost can also get cut.
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Staff Needs
To successfully run the event, we will need about 50 volunteers on the event day itself.
There will need to be staff and police to direct participants to the right location and ensure traffic
moves smoothly. About 20 volunteers will be spread out around campus to direct anyone who is
lost. Five volunteers will be in charge of handing out bibs to those who have already pre-
registered for the event, while another 5 will be tasked with t-shirt distribution and sales.
Effective communication with staff is important to host a successful event. As the Race
Director, it will be my duty to ensure that every task is completed within the set timeframe. How
well staff carry out their tasks before, during, and after the event will determine the success of
the event. Even forgetting one task could have a major impact on the success of the road race, so
Sample Tasks
Included below is a list of sample tasks specific members will be in charge of completing.
Day-of event responsibilities will be “all hands-on deck” to keep the event running smoothly.
Members of the planning committees will be overseeing the responsibilities of the event
- Assign planning - Provide feedback if - Direct racers on the - Make sure event
- Identify all tasks that prevents a task from - Hand out water and volunteers stay safe
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Target Sponsors
Sponsorship is the acquisition of rights to affiliate with an event for the purpose of
deriving benefits from it. This relationship provides a dynamic connection of sponsors, fans, and
the event, while offering cost-saving advantages for the race directors.
Groceries
Harris Teeter – the American supermarket chain is based in Matthew, North Carolina, but has a
location in Burlington, North Carolina. As a whole, the company generates $4.54 million in
revenue and employees 30,000. Securing the grocery store as a sponsor for the event is important
in hosting a successful event. Not only could they donate a sizable amount of money to hosting a
successful event, food and water can easily be donated as well. Every 5k that is hosted seems to
have bananas, apples, and other products that are easy to grab.
Food
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Pandora’s Pies – the pizza joint prides themselves in supporting the local community. As a local
business, Pandora’s won’t have as much to offer in a monetary sense but could offer t-shirts or
gift cards as prizes to the participants. Pandora’s will benefit from the sponsorship by getting
their name out. If the event is successful, it will draw in participants from all over the country
who care about Molly’s story. They will then be drawn to the event and know about Pandora’s
The Root Trackside – the local restaurant located in Elon’s downtown offers fresh, flavorful food
that’s made with quality ingredients. Just like Pandora’s Pies, the local restaurant doesn’t offer
much from a financial standpoint but could provide t-shirts and gift cards for the event. The Root
should elect to sponsor the event because it will publicize the restaurant and attract more
customers. Currently on Facebook, The Root has over 3,000 followers, which would make The
Root a favorable restaurant to target as a sponsor. The restaurant has the capacity to advertise the
Running Stores
Fleet Feet Greensboro – the shoe store provides top brand running shoes and apparel in over 180
locations across the country. Since its beginning in 1972, the company has snowballed into a
well-known running shoe franchise. Despite the shrinking role of retail in most communities,
Fleet Feet continues to expand because of its focus on people and experience over product. The
shoe store is headquartered right down the road from Elon in Carrboro, North Carolina, which
makes them a perfect target as a sponsor. The nationally recognized store would gain value from
aligning with a special cause, specific to the Elon area. Ideally, Fleet Feet will agree to be the
title sponsor of the event and cover significant costs that usually eat up a budget. Pending an
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
agreement to sponsor the event, we will rely on the store to help us be as financially responsible
as possible and get connected with the best timing service for the lowest price.
Dunham Sports (Burlington, NC) – the regional sporting goods superstore was founded in 1937
in Michigan and has since expanded to 230 locations. The publicly traded company is a target
sponsor for the event, especially since they have an estimated $59.8 million in revenue annually.
With competitors in the area such as Dick’s Sporting Goods and Academy Sports, Dunham
would be given an opportunity to sponsor the event and gain more publicity in the area as a
result. The sporting goods store could provide valuable monetary donations towards the event,
and even contribute large value gift cards as prizes, incentivizing race and age group winners to
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Date
Contact
Title
Company
Address
City, State, Zip
A senior level event management class is hosting the first annual “Fight as Hard as You Run” 5k
run/walk on March 7, 2020 to benefit the family of Molly Offstein and raise awareness for
traumatic brain injuries (TBIs). TBI’s affect nearly 3 million people and we invite you to
participate in this cause by providing a donation or being a sponsor for this event.
The “Fight as Hard as You Run” 5k run/walk will take place on Elon University’s campus in
Elon, North Carolina. Molly Offstein was a member of the cross country and track teams at Elon
when she was struck by a car when crossing the street on a morning run. All proceeds will go to
Offstein’s family as she continues her recovery from a sever TBI three years following the
accident. Donating to this important cause not only will benefit to the affected family but is a
deeply rewarding experience for your business too.
This event will provide a great opportunity for your business to generate goodwill and raise
community awareness of those affected by brain injuries. We would greatly appreciate if you
choose to sponsor this cause and event. As a sponsor, your organization would be recognized on
advertisements regarding the event, including being listed on our event t-shirts.
We appreciate your consideration as a possible sponsor for this event. If you have any questions,
please contact us via email at stasselmyer@elon.edu. If you do wish to assist us in sponsoring the
event, return the enclosed form to the following address.
Best,
Sophia Tasselmyer
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Marketing Plan
A marketing plan is a document detailing all marketing activities that need to happen in
order to reach objectives of the event. The step-by-step plan addresses the strengths and
weaknesses the event director will have to deal with, as well as learning who the target market
should be for this event and how to implement marketing strategies to reach them.
The event is a 5k race/walk hosted on March 7, 2020 on Elon University’s campus. The
purpose of the event is to raise money for Molly Offstein’s family while raising awareness of
SWOT Analysis
Strengths
People would be invested in this event because donating to a good cause generates good
will. Furthermore, there were 8.2 million finishers of 5k races in the United States in 2016 alone.
The race is far and beyond the most popular, since it requires very little training (Runner’s World
Editors, 2019). Participants will have the option to either run or walk the event, and both can be
Weaknesses
Though running is a healthy exercise option, the location of the event dictates the target
market will primarily be college students, since that is the dominant population. The time of the
year for the event will pose another issue, since the weather in March could be potentially very
cold, deterring runner turnout. Strong marketing tactics will need to be implemented to
Opportunities
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Fundraising events always have the potential to surprise event planners, if marketed
correctly. Hosting the event at Elon University has the potential of targeting Elon Volunteers and
service fraternities on campus. The cross country and track teams are invested in the cause and
could push promotional efforts even further because of their tie to the accident and running itself.
Elon Runs, SAAC, SGA, and local high schoolers and running clubs may have an interest in
Threats
Weather and budgetary restrictions are among the biggest threats that could hurt the
success of the race. While weather is an issue that can’t be as easily combatted, diligent research
Objective 1: Social media campaigns to let people know about the event
Objective 4: Reach out to sport management professors to have them share information
Goal #3: Enact useful marketing strategies to effectively reach monetary and attendance goals
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Objective 2: Post about the event in the “Show Us Your Shoes” Facebook group
Objective 2: Have Molly Offstein come to the event so participants have a chance to meet
her
Objective 3: Reach out to the staff at the UNC-Chapel Hill hospital that helped to save
her life
Objective 4: Send emails to race registrants regarding Molly’s story and other TBI facts
Target Markets
The primary target market for this event will be Elon University students. The time and
month of the event will limit the number of Elon students willing to participate but rallying
behind a worthy cause will be the marketing tactic our committee works with. Geographically,
the event will also target the Burlington, North Carolina area and extend into the Piedmont Triad
as well as Chapel Hill. The Triad consists of the three cities of Greensboro, Winston-Salem, and
High Point. By promoting the event to regions beyond just Elon, it is our goal that participants
will recruit friends to join them. We will target Chapel Hill because that is the location in which
Marketing Tactics
Product
The product offered is a 5k run/walk and a chance to support the health and well-being
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Price
The event will cost $25 to register for the event, which will include a t-shirt and other
promotional items. People who choose not to participate in the race but want to support the cause
Place
The race will begin in the parking lot of the Elon University Health & Science building.
A course map is attached in Appendix A. Registrants can pick up their packet the day before the
event in a location that will be disclosed closer to the time the event takes place.
Promotion
Because of the primary goal of raising money and awareness about TBI’s, there will be
heavy promotions related to this event. The marketing committee will be tasked with conducting
research and creating promotional materials to inform registrants and others about the impacts of
TBI’s. Social media, flyers, emails, and videos will be used to spread awareness. With a twofold
goal of the event, marketing efforts should be geared towards both Molly’s specific cause as well
Implementation
Promoting the event is going to be extremely important in order to successfully meet the
marketing and event goals for the 5k. Hosting any event is expensive, but due to the non-profit
nature of the event, funds are going to be extremely limited. It will be important to constantly
keep the working budget updated as money is spent and generated to understand where we stand
as decisions are made. Communication between the committees will keep spending on track. The
preliminary budget currently states that there’s a $150 allotment for marketing, and thanks to the
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Assessment
Success of the marketing plan will be measured following the event. If the four goals set
forth prior to the beginning of the event are not reached, the race director can then refer to the
objectives of each goals to see which were not implemented correctly. Sometimes an event
doesn’t reach its goals because of cause outside of our control, which is one of the things to
understand in the event planning process. Debriefing forms attached in the Appendix can be
referenced.
Social Media
Social media can be used to facilitate communication among large groups of people. One
billion people using Instagram and 500-million of these users are active every day, contributing
to the 95 million posts and 400 million stories that are uploaded per day (Clarke, 2019). This
content is becoming a source that individuals trust to receive information from, due to the
nature of social media bringing simple elements and messages together that consumers thus
relate to and appreciate (Drury, 2008). With so much content available at our fingertips, it’s up
to businesses to catch the attention of the users they’re attempting to target. Marketing within
social media isn’t about just delivering a message, but also anticipating a return on that
deliverance.
Before
A website will be created for all interested parties to be directed to for all necessary
information needed to know about the event. Users will be directed to Twitter, Facebook, and
Instagram, which will be the main social media pages used for the event. A Facebook event will
be created a couple months out from the event, inviting as many people as possible to attend with
plenty of notice. The event will be shared in the Elon Facebook class pages, urging students to
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
connect with family and friends to participate in the event. There is a “Show us your shoes”
Instagram pages are growing in popularity for events, because it gives people a chance to
visually see some aspects of the event-planning process and get excited for the event. Twitter
will be used in a similar way as Instagram, with more sharing of links that inform event
participants about traumatic brain injuries. Since the target market for the event are college kids,
Last but not least, social media can be used to express gratitude for event sponsors. The
event will not be possible without sponsorship, so advertising the sponsors will be an added
During
Facebook stories and Instagram stories will be used to provide updates during the event.
Because it’s a race, it’s a shorter event than some others that are getting planned so during the
event will simply provide a few race updates and weather warnings if necessary. The website
will be the primary source of information on the day of the event and during the event, so
participants can quickly access necessary race-day information and also stay updated on the
After
Following the event, social media will be crucial for expressing appreciation to all
participants, sponsors, and event volunteers and staff. If done correctly, social media sites
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Running Head: INDIVIDUAL EVENT PLAN – 5K FOR MOLLY OFFSTEIN
Risk Assessment
A risk assessment is a systematic exploration of the potential hazards that could be encountered
by the stakeholders in an event (Canadian Centre for Occupational Health & Safety, 2019).
Stakeholders would include participants, team members, volunteers, and spectators. When
identifying risks, it’s imperative to remember that an assessment measures risks and provides
ways to manage them, it does not eliminate them. A risk management plan contains all the
necessary elements of a crisis management plan, emergency action plan, and communication
plan.
Event risks can’t be completely eliminated, but the effects can be mitigated if the event planners
properly prepare for potential things that can go wrong. To spectators, the process of creating a
risk management plan isn’t typically seen, but it doesn’t make it any less important. A prominent
medical tent will have the primary goal to provide prompt medical care to those who need it.
Organizational Chart
Potential Risks
Rain and wind could cause destruction on the course, making navigation difficult
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The race will be taking place fairly early in the morning on a college campus, so direction
Hospitality
Hospitality is often a term used to infer food and beverages served. However, it can also be
defined as welcoming guests and strangers. Event managers need to see their event from the
point of view the participant/spectator point of view. The following may be some of the items
- Get event donors to cater meals for discounted prices for those looking to be more cost
effective
- Tourist Attractions
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Appendix A
Course Map
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Appendix B
Assumption of Risk
Your completed registration stands to confirm that you have read and agree to the following
statement:
I know that running a road race is a potentially hazardous activity. I should not enter and run
unless I am medically able to run and agree to abide by any decision of a race official relative to
my ability to safely complete the run. I assume all risks associated with running in this event
including, but not limited to, falls, contact with other participants, the effects of the weather,
traffic, and the conditions of the road, all such risks being known and appreciated by me.
Having read this waiver and knowing these facts and in consideration of your accepting my
entry, I, for myself, and anyone entitled to act on my behalf, waive and release the Town of Elon,
the USATF, the race timing company, all volunteers and all sponsors, their representatives and
successors from all claims or liabilities of any kind arising out of my participation in this event. I
grant permission to all the foregoing to use any photographs, motion pictures, recording, or any
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Appendix C
Sponsorship Levels
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Appendix D
Event: __________________________________________________________________
Committee: ____________________________________
Objectives: __________________________________________________________________
Scheduled Meetings 5 4 3 2 1
Committee teamwork 5 4 3 2 1
Problem solving 5 4 3 2 1
Proper budgeting 5 4 3 2 1
Risk management 5 4 3 2 1
Staff training 5 4 3 2 1
Utilize technology 5 4 3 2 1
Additional feedback. (i.e. Would you see events like this happening in the future? How can we
replicate successes or avoid failures in the future? Were staff expectations clear? Was all
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
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References
Canadian Centre for Occupational Health & Safety (CCOHS). (2019). OSH Answers Face
Sheets: Risk Assessment. Retrieved October 30, 2019, from:
https://www.ccohs.ca/oshanswers/hsprograms/risk_assessment.html
CDC. (2019, March 11). Traumatic Brain Injury & Concussion. Centers for Disease Control and
Prevention. Retrieved November 23, 2019, from:
https://www.cdc.gov/traumaticbraininjury/get_the_facts.html
Clarke, T. (2019). 24 Instagram Statistics That Matter to Marketers in 2019. Hootsuite Social
Media Management. Retrieved November 23, 2019, from: blog.hootsuite.com/instagram-
statistics/.
Denning, K. (2018). Hosting & Planning. Race Day Event Services. Retrieved October 14, 2019,
from: https://www.runraceday.com/hosting-planning
Drury, G. (2008, January 4). Opinion piece: Social media: Should marketers engage and how
can it be done effectively? Journal of Direct, Data and Digital Marketing Practice. Vol 9,
Issue 3 (2008): Pages 274-277. Retrieved November 23, 2019, from:
https://doi.org/10.1057/palgrave.dddmp.4350096
Event MB Studio. (2019, August 13). 45 Questions for a successful event debrief. Event
Manager Blog. Retrieved November 24, 2019, from:
https://www.eventmanagerblog.com/how-to-debrief-your-event
Kennedy Krieger. (2019). Get to Know Kennedy Krieger Institute. Kennedy Krieger Institute.
Retrieved November 23, 2019, from: https://www.kennedykrieger.org/
National Weather Service. (n.d.). Lightning Safety and Outdoor Sports Activities. Weather.gov.
Retrieved November 23, 2019, from: https://www.weather.gov/safety/lightning-sports
NASA. (n.d.). Is there a specific time of day that a thunderstorm is most likely to occur?
Precipitation Education. Retrieved November 23, 2019, from:
https://pmm.nasa.gov/education/content/there-specific-time-day-thunderstorm-most-
likely-occur.
Runner’s World Editors. (2019, February 7). How many miles is a 5k? Runner’s World.
Retrieved November 24, 2019, from: https://www.runnersworld.com/races-
places/a20855451/how-many-miles-is-a-5k/
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