Technology Acceptance Predicting Customer Satisfaction

Main Problem:

Statement of the Problem:

The study intends to find out if the customer’s acceptance of the technology being implemented by
different restaurants in Marikina City would predict their satisfaction. Specifically, the study would want
to answer the following:

1. What demographics segments can be extracted from the respondents of this study? What
profile can be identified from the various segments that were extracted?
2. What technologies are being implemented by the different restaurants in Marikina City?
3. How did the respondents evaluate their acceptance of the technology that are being
implemented by the different restaurants in Marikina City in terms of the following categories:
a. Perceived usefulness
b. Perceived ease of use
c. Attitude towards use
d. Intention to use
e. Actual usage
4. Are the customers satisfied with the restaurant?

Hypothesis:

The acceptance of technologies being used by different restaurants in Marikina City will not predict the
customers’’ overall satisfaction of the restaurants they visit.

Methodology

1. Quantitative Methods
2. Cross-sectional survey research design
3. Convenience sampling method, respondents: customers
4. Research Instrument – TAM questionnaire
5. Data Analysis
a. To answer questions 1,2,3, and 4, use Descriptive Statistics, Histograms, pie charts and
vertical stacked charts
b. To answer the hypothesis, use Multiple Linear Regression, Scattered Plots
Identifying the Gaps in a Quick Service Restaurant’s Customers’ Satisfaction

Main Problem:

Statement of the Problem:

The study intends to explore the reasons behind the absence of satisfaction in the customers.

The Relationship between Social Belonging and Customer Retention in QSRs in Marikina City

The study intends to find out if a customer’s sense of belongingness will