Introduction of PARLE – G

A cream colored yellow stripped wrapper with a cute baby photocontaining

10-12 biscuits with the company’s name printed in Red andyou know these
are‘Parle G’biscuits.Times changed" variety of biscuits did come and go but
nothing has changed with these biscuits. Parle-G is one of the oldest brand
names as well as the largest selling brand of biscuits in India. Parle-G or Parle
Glucose is a brand off biscuits manufactured by Parle products in India Parle
name conjures up fond memories across the length and breadth of
the country. After all, since 1929, the people of India have been growing up
on Parle biscuits & sweets. For around 75 years, Parle have been
manufacturing quality biscuits and confectionery products either the years
Parle has grown to become a multimillion-dollar company with many of the
products as market leaders in their category Parle Products began
manufacturing biscuits, in addition to sweets and toffees. Having already
established a reputation for quality, the Parlebrand name grew in strength
with this diversification Parle Glucose and Parle Monaco were the first brands
of biscuits to be introduced, which later went on to become leading brand
names itself great taste and quality. Today Parle enjoys a 40% share of the
total biscuit market and a 15 share of the total confectionary market, in India.