Professional Documents
Culture Documents
Introduction of Business Final
Introduction of Business Final
Demand forecast
We make demand forecast by using time series analysis. For that purpose we take
previous seven year sales of computer related equipment in Rawalpindi Islamabad first
and then specifically laptop sales from federal bureau of statistics. And on that base we
forecast our demand for next five years.
Market strategy:
• Focus group:
We create the focus group in which we invite the students, teachers and
the distributors in which we ask them about our product tell them the
characteristics of our product and take the suggestions and later we use these
as a guideline.
• Create awareness
First thing that we going to do is to create awareness about our product its
price, features of the product how this product solve your needs and which needs
through more better way how the product available to you how you access us.
• Advertisement strategy:
We distribute the pamphlets in the universities we reach to the maximum
housing societies as well as to all students hostels we display the posters at all
universities and outside the student hostels.
• Questionnaires:
We prepare the questionnaire in which we tell about our product in detail
and then ask them whether you buy are not.
Sales forecast
year Q1 Q2 Q3 Q4 TOTAL
SALES
2011 4100 5125 5638 5637 20500
2012 4305 5382 5811 6027 21525
2013 4520 5650 6215 6215 22601
2014 4746 5932 6526 6526 23731
Assumptions
1) target market grows gradually from one city to another
2) sales increase due to awareness of product
3) population and literacy rate increases
Our sales increase 5 percent every year
c ind
GDP per capita average annual growth rate (%), 1.7
1990–2008
Average annual rate of inflation (%), 1990–2008 10
Icators
Islamic
Internatio Al-Mizan-IIMC Medical Complex, 274-Peshawar Road, RawalPindi
http://iimc.riphah.edu.pk/
nal
Medical Riphah International University
College - 274-Peshawar Road (Old Supreme Court Building) Rawalpindi Pakistan
http://www.riphah.edu.pk/
RawalPin
di Fatima Jinnah Women University - Rawalpindi
The Mall, Old Presidency, Rawalpindi-Pakistan
http://www.fjwu.edu.pk/
Pir Mehar Ali Shah University of Arid Agriculture, Rawalpindi
University Of Arid Agriculture Shamsabad ,Muree Ro
www.uaar.edu.pk
Independent colleges & Universities in Rawalpindi
Margalla Institute of Health Sciences (MIHS)
Quaid-e-Azam Avenue, Gulraiz Phase III, Opposite Bahria Town Main Gate, Rawalpindi,
Pakistan
http://www.margalla.edu.pk/
Army Public College of Management and Sciences (APCOMS), Rawalpindi
Ordnance Road, Rawalpindi Cantt, Pakistan
www.apcoms.cjb.net