WGSN Forecast > S/S 17 > Fashion Forecast

Two drops break up Phase one. Drop one celebrates power dressing and updates
the look with softer statement shoulders and relaxed tailoring. January’s drop two
reworks 1980s sportswear and champions the new generation of fashion pioneers
ready to start the new year with a strong active focus.

WGSN Forecast > S/S 17 > Fashion Forecast

 Praising the work of 1980s Armani, the return of comfort dressed tailoring sees silhouettes
become less structured. Sharpness and strong forms are still important but the look is updated
with an oversized relaxed zoot-suit feel

Caged, sculpted, and cutaway – body-con dressing has the perfect mix of gloss, glamour and
sex appeal. Inspiration sees a vintage Cindy Crawford-influenced element placing swim-
inspired silhouettes alongside eveningwear

Gender is neutral and style is diverse, with attitude the key anchor. Elements of punk, new
romantic and prettiness and fuse together to create a mismatch of subcultures

WGSN Forecast > S/S 17 > Fashion Forecast

 19-4005 TCX 19-2524 TCX 18-2527 TCX 807 C 18-0201 TCX 10384 C 13-0002 TCX 11-0602 TCX 12-0520 TCX 13-0758 TCX 16-1359 TCX 18-1945 TCX 19-1763 TCX 19-3830 TCX 19-4245 TCX 17-5126 TCX

ACCENTS
14-4816 TCX 14-0955 TCX

Colour will be infused with the look and feel of the digital age. Classic 1980s tones will return, and black
plum will emerge as a key tone. Electric magenta, jelly bean green, hot pink and machine red will get
things off to a bright start. Bold shoreline blue and horizon yellow are introduced as accents. This palette
works for both dressier and active led looks that start off the summer season, beginning for phase 1.

WGSN Forecast > S/S 17 > Fashion Forecast

 The classic sharp silhouette of the 1980s is softened. Shoulders take
on a more relaxed feel with soft curves while keeping their padded and
boxed heritage, as seen at JW Anderson's Pre-Summer 2016
presentation. Important Michael Morris-style graphics run through the
story maintaining the boldness of the era.

WGSN Forecast > S/S 17 > Fashion Forecast

 New Wave style meets Pop Art punk. Statement eyewear looks to House of
Holland for inspiration. Make-up is experimental, using the face as a canvas
for spray art-style contouring effects. Look to the original New Wave album
covers for inspiration for placement prints for T-shirts and dresses.

WGSN Forecast > S/S 17 > Fashion Forecast

 The combination of delicate florals and strong lines hark
back to the glossy Japanese-inspired editorials of the
1980s, with Serge Luten's power-glamour shoots an
integral source for this story. The mix of harsh and soft,
glossed and matte finishes, and outsized silhouettes
evokes polished glamour with a casual undertone.

WGSN Forecast > S/S 17 > Fashion Forecast

 Power dressing relaxes with oversized, genderless tailoring that epitomises
Armani's classic aesthetic. The focus on a collapsed zoot suit-inspired look
means Giorgio Armani is set to become a key influencer as interest around him
builds up once again. Accessories are minimal with strong features in the form
of classic round-lens eyewear and shallow hats with wide brims.

WGSN Forecast > S/S 17 > Fashion Forecast

 New nautical sees the traditional Breton stripe prints deconstructed and
pieced together in a modern, unexpected way, as the classic look steps up a
notch and takes on a glossier feel. Subtle sailor details are seen in tabbed
collars and gold chain hardware. Accessories are outsized and quirky with
large-scale acetate eyewear in classic black with pop brights.

WGSN Forecast > S/S 17 > Fashion Forecast

 Wet-look gel and high-shine surfaces sit at the heart of this story. Hair
is scraped back with a drenched look while fabrics are patent, glossed
and often have a technical, reflective feel. The look is aggressive and
glamorous in equal measure.

WGSN Forecast > S/S 17 > Fashion Forecast

 Enter the world of the 1980s nightlife. The excess and glamour of
the era inspire acid leopard prints that work perfectly. Grace Jones’
Nightclubbing album is influential and vintage Encens magazine
editorial inspires the styling. Animal prints are clashing and
hallucinogenic, worn head to toe with stacked bangles and cinched
waists creating a ‘too much is never enough’ appeal.

WGSN Forecast > S/S 17 > Fashion Forecast

 Architectural caging and multi-strapped dresses and swimwear see
peek-a-boo panels and slashed seams on body-conscious silhouettes.
The look is reminiscent of 1980s swimwear editorials. Balmain's S/S 15
collection applies graphic strapping onto solid and sheer dresses to
update the look.

WGSN Forecast > S/S 17 > Fashion Forecast

 The use of classic Beta Max and VHS sleeve designs creates a sporty, graphic story.
Primary and secondary colours are teamed with graphic black and white and pixelled
typography. CD-inspired reflective rainbow prints are noted at BauBauHaus with
accessories in graphic metallic leathers, as seen at Opening Ceremony.

WGSN Forecast > S/S 17 > Fashion Forecast

 Cut-and-paste digital graphics mix photographic portraits and
experimental typography reminiscent of Sugar-Punk girl band
albums and teen music magazines such as Smash Hits. Cheeky
slogans and mix-tape scribble text prints border accessories and
appear down the side of sporty dresses.

WGSN Forecast > S/S 17 > Fashion Forecast

 Oversized activewear in a brash clashing palette draws on 1980s
female hip-hop bands such as Salt & Pepa for styling. The rise of
female rappers in the 1980s saw an influx of slogan T-shirts and even
classic cartoon characters were given a hip-hop makeover, as seen
on pin-up Betty Boop.

WGSN Forecast > S/S 17 > Fashion Forecast

 A celebration of diversity looks towards Hari Nef and Julia Cummings – the
new youth for inspiration. Attitude and style go hand in hand with elements of
punk, new romanticism and prettiness. Reference to London’s Blitz Club draws
on the style of Princess Julia and looks at a new generation who pose the
question of what is alternative?

WGSN Forecast > S/S 17 > Fashion Forecast

 Neon lights and rock band graphics are the background for
this pinball machine-inspired story. Black bases give artificial
brights the chance to stand out while fluorescent and chrome
tones add drama.

WGSN Forecast > S/S 17 > Fashion Forecast

 Shapes created by audible waves and vibrations are seen in
digital prints that are spliced and blurred with a future-tech feel.
When transferred into clothing and accessories the look is
broken up and looks almost mechanical, as seen at Hu Qi.

WGSN Forecast > S/S 17 > Fashion Forecast

 SERGE LUTENS: known for his work for JEAN-PAUL GOUDE: originally art director of
Japanese cosmetics brand Shiseido, Lutens Esquire magazine in the 1970s, Goude is
uses black and white with shocks of red to mostly known for his bold and experimental
create impactful beauty editorials. work with the formidable Grace Jones.

YSL: many of Yves Saint Laurent's 1980s OLIVIER ROUSTEING: French-born

editorials featured strong Asian influences. His Rousteing became creative director of
work mixed masculine tailoring with Balmain in 2011. Since his takeover he has
glamorous, overtly feminine styling. taken the body-con dress into the mainstream.

PATRICK NAGEL: Nagel's Pop Art graphics THE BLITZ CLUB: based in the heart of
and illustrations defined the 1980s. His strong Covent Garden and the birthplace of many
cross-pollination of influences created a new 1980s club kids, creating an iconic subculture
wave of illustration in Los Angeles. within London’s fashion and club scene.

TINA CHOW: a model and jewellery designer GIORGIO ARMANI: master tailor Armani’s
who often mixed men’s and women's clothing. 1980s work saw power dressing take on a
Chow also styled designer pieces with less new level. Strong shoulders and zoot suit-
expensive items. style silhouettes.

WGSN Forecast > S/S 17 > Fashion Forecast

WGSN Forecast > S/S 17 > Fashion Forecast
 THE VISION COLOUR DIRECTION THE BEAUTY MARKETING PERFORMANCE FOOTWEAR
END MAY MID - END JUNE & LIFESTYLE FORECAST – TEXTILES & MATERIALS
END AUG EARLY AUG
ACTIVE COLOUR THE SURFACE &
DIRECTION MATERIALS FORECAST THE FASHION FORECAST FOOTWEAR & ACCESSORIES
END MAY EARLY JUNE EARLY – END JULY – LEATHER & NON LEATHER
MATERIALS
THE COLOUR FORECAST THE TEXTILES FORECAST THE PACKAGING FORECAST
EARLY AUG
EARLY JUNE END JULY - EARLY AUG EARLY JULY

COLOUR ANALYSIS THE KNIT & KEY ITEMS FOOTWEAR & ACCESSORIES
EARLY JUNE JERSEY FORECAST MID-JULY – END SEPT – SOLID MATERIALS
EARLY AUG
MID - END JULY
KEY COLOURS COLLECTIONS
MID JUNE THE BEAUTY COLOUR EARLY – END SEPT ACCESSORIES –
FORECAST HARDWARE & DETAILS
COLOUR EVOLUTION DESIGN DEVELOPMENT EARLY AUG
MID JUNE END JULY END SEPT – MID-OCT

THE BEAUTY HAIR FOOTWEAR –

FOOTWEAR & LEATHER PERFORMANCE FOOTWEAR
FORECAST HARDWARE & DETAILS
GOODS CORE COLOURS – KEY ITEMS
EARLY AUG
END JUNE MID-AUG END JULY

CLICK HERE FOR COMPLETE FORECAST & DEVELOPMENT TIMELINE

WGSN Forecast > S/S 17 > Fashion Forecast

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