MBA-DSA-NMIMS: COURSE TEACHING PLAN

Course
Code
Course Strategic Management
Title
Course Dr. Gayathri Sampath
Instructor/s
Credit 3 credits - 100 marks paper
Value
Programme MBA (DSA), III trimester
&
Trimester
Pre-requisite NIL

1. To provide insights on business strategy and the development of sustainable competitive

advantage
Learning 2. The nature of strategic choice and role of risk and information in decision making by
Objectives connecting functional contexts
3. Describe the frameworks and concepts in analyzing the competitive environment of an
organization
Learning 1. Ability to analyze and contextualize a business situation from multiple perspectives
Outcomes 2. Ability to apply analytical techniques/models/frameworks to reflect critically on specific
(Must be business contexts and enable decision making
connected to 3. Understanding of integrating functional areas of business to support an overall
Learning
Objectives) organizational strategy
Strategic Management provides a deep dive into understanding of how to build and leverage
a business strategy. It aids firms in crafting strategies for their respective businesses and
analyze its performance with regards to its their competitive positions in the given industry.
Course
The course contains a set of methods to quickly obtain a good grasp of a strategy. The
Description
purpose of Strategic Management is to understand internal and external factors that impact
business performance and can also be leveraged to create competitive advantage both
domestically and internationally.

Specific assessment methods Marks assigned

Article presentation 20
Group project 40
Evaluation
Pattern Case discussions 30
End term evaluation 20
Total 100

Sessions Topics / Sub -topics Chapter detail Details of pedagogy adopted for
/ Article Reference / Case class engagement - Class
Studies Exercises etc.
1|Page
 Learning Outcome if
provided session wise

Module - The Strategic Management Process

Chapter 1 of prescribed textbook Instructor led discussion:

Introduction to (Strategic Management Concepts– Introductory session to provide an
1 Strategy David & David 16th edition) Page insight into the process of strategic
19 – 22 management by drawing parallel
with military strategy.

Articles for presentation:

1. What is Strategy? – Michael

Article presentation by students
Porter
followed by class room discussion
2 on the concept of strategy and
2. How to Tell which Decisions distinction between strategy, plans,
are Strategic Ram
ploys and tactics.
Shivakumar Source:
Understanding the
California Management
strategic management
Review, Vol. 56, No. 3
process
(Spring 2014), pp. 78-97
EVALUATION
Synthesis and application of
module concepts. Case discussion
Case Discussion 1 :The Hershey
3 based on case facts and analysis
Company, 2015 (Prescribed
questions at the end of the case
textbook – Page 27- 37
Submission of case analysis 1 day
before session by each group
Students will present the article and
classroom discussion on crafting
and role of vision and mission
statements in the strategic planning
Chapter 2 of prescribed textbook
process
(Strategic Management Concepts–
David & David 16th edition) Page
Mini case discussion 1– Walt
44-56
4 Aspiration, Vision, Disney (Chapter 2 of prescribed
Mission & Values textbook (Strategic Management
Article for presentation:
Concepts– David & David 16th
3. Building your company’s
edition) Page 62
vision – Collis & Porras
Synthesis and application of
module concepts. Case discussion
based on case facts and analysis
questions at the end of the case.
EVALUATION: (Group Project
1)
Presentations by Students on
Building vision and
5 Hands-on exercise “Missions and Vision Statements on
mission statement
any 5 Indian companies” and their
evaluation based on the criteria
specified in the textbook chapter
Module : The External Environment – Competitive & Industry structure analysis

6 Industry structure & Chapter 3 of prescribed textbook Students will present the article and
Firm Strategy (Strategic Management Concepts– classroom discussion on the notion
David & David 16th edition) Page of industry, industry structure and
2|Page
 71-77

Article for presentation

industry boundaries and commonly
4. Understanding Industry
used parameters to assess current
Structure Michael E. Porter
and potential attractiveness of
Product #: 707493-PDF-ENG
industries
5. How Industries Change -
Anita M. McGahan Product #:
R0410E-PDF-ENG
Students will present the article and
classroom discussion on application
of industry related concepts and
introduction to the relationship
Article for presentation –
between industry dynamics and
6. Competitor Analysis:
competition - How to identify your
Understand Your Opponents
competitors and How to assess
Product #: 2572BC-PDF-
Operating competition relative to the firm
ENG
environment of
7. How Smart, Connected
7 business – industry Mini case discussion 2 – A3 Foods
Products Are Transforming
and competitive (Chapter 3 of prescribed textbook
Competition Michael E.
dynamics (Strategic Management
Porter, James Heppelmann
Concepts– David & David 16th
Pub Date: Nov 1, 2014
edition) Page 97-99
Product #: R1411C-PDF-
ENG
Synthesis and application of
module concepts. Case discussion
based on case facts and analysis
questions at the end of the case.
EVALUATION
The case discussion will focus on
building an understanding of how to
analyze an industry and its
competitors by discussing one of
Case Discussion 2: Cola Wars the long standing business rivalries
Continue: Coke and Pepsi in
8 Wrap up case
2010 - Product #: 711462-PDF- Synthesis and application of
ENG module concepts. Case discussion
based on case facts and analysis
questions at the end of the case.

Submission of case analysis 1 day

before session by each group
Module: The Internal Environment – Resources, Capabilities & Core Competencies

Chapter 4 of prescribed textbook

The internal (Strategic Management Concepts–
Students will present the article and
environment – David & David 16th edition) Page
classroom discussion on
understanding the 105-114
understanding the VRIO
9 resources and Article for presentation
Framework; Dynamic Capabilities
capabilities views & 8. Core competence of the
Perspective; Core competencies &
the notion of core organisation – C.K.Prahlad &
core rigidities
competence Gary Hamel

10 Value chain analysis Chapter 4 of prescribed textbook
(Strategic Management Concepts–
David & David 16th edition) Page
129-132
Article for presentation
Students will present the article and
classroom discussion on the
importance of value chain analysis
in gaining competitive advantage
3|Page
 9. Rapid-Response Capability in
Value-Chain Design -Charles
H. Fine; Roger Vardan;
Robert Pethick; Jamal El-
Hout Pub Date: Dec 1, 2002
Product #: SMR077-PDF-
ENG
Assess your internal
11 Hands-on exercise
environment
Module: Strategy analysis, strategic options & choice of strategies
Types of Strategy – Chapter 5 of prescribed textbook
Strategic Goals & (Strategic Management Concepts–
12
Generic Strategies, David & David 16th edition) Page
151-167
Chapter 5 of prescribed textbook
(Strategic Management Concepts–
David & David 16th edition) Page
167-174
Article for presentation
13 10. When to Ally and When to
Acquire - R0407H-PDF-ENG
11. Collaborate with your
Competitors – and Win –Gary
Hamel; Yves L.Doz;
Achieving strategic C.K.Prahalad-8904-PDF-
goals ENG
14
15 Internationalization as Chapter 11 of prescribed textbook
a strategic option (Strategic Management Concepts–
David & David 16th edition) Page
370-380
Mini case discussion 3– Coffee
Cabana (Chapter 4 of prescribed
textbook (Strategic Management
Concepts– David & David 16th
edition) Page 142-143
Synthesis and application of
module concepts. Case discussion
based on case facts and analysis
questions at the end of the case
 Discuss the strategic options
available to companies
 Discuss generic strategies that
businesses adopt to gain
competitive advantage and to stay
competitive
Students will present the article and
classroom discussion on
understanding on alliances and
acquisitions as strategic options
Mini case discussion 4– Should
LinkedIn Cooperate with
Facebook (Chapter 5 of
prescribed textbook (Strategic
Management Concepts– David &
David 16th edition) Page 183-184
Synthesis and application of
module concepts. Case discussion
based on case facts and analysis
questions at the end of the case
Mini case discussion 5– NPK
International (Chapter 11 of
prescribed textbook (Strategic
Management Concepts– David &
David 16th edition) Page 396-397
Synthesis and application of
concepts. Case discussion based on
case facts and analysis questions at
4|Page
 the end of the case
Article for presentation –
Students will present the article and
12. You Need an Innovation
Innovation as a classroom discussion on how
16 Strategy Gary P. Pisano Pub
strategic option innovation is a strategy for
Date: Jun 1, 2015 Product
competitive advantage
#: R1506B-PDF-ENG
Article for presentation
13. Analytics 3.0
Thomas H. Davenport
Product #: R1312C-PDF-
Students will present the article
ENG
and classroom discussion on how
14. Big Data, Analytics and the
17 analytics is being used by
Path From Insights to Value
companies for competitive
Steve LaValle; Eric Lesser;
advantage
Rebecca Shockley; Michael
S. Hopkins; Nina Kruschwitz
Product #: SMR372-PDF-
Use of analytics to
ENG
generate strategic
EVALUATION
options
The case discussion will focus on
building an understanding of how
companies can use analytics
Case Discussion 3: Dark Side of
Customer Analytics (HBR Case
Synthesis and application of
Study) - Thomas H. Davenport;
18 module concepts. Case discussion
Jeanne G. Harris
based on case facts and analysis
Product #: R0705X-PDF-ENG
questions at the end of the case.

Submission of case analysis 1 day

before session by each group
Commonly used tools
19 and frameworks in
strategy. Chapter 6 of prescribed textbook
Understanding the Instructor led discussion focusing
(Strategic Management Concepts–
concept of blue ocean on various tools and frameworks
David & David 16th edition) Page
strategy making used in strategic decision making
190-211
Holistic view of and their application
20
strategy - McKinsey
7S model
Reading List Prescribed Textbook
and
References Fred David & Forest David - Strategic Management Concepts–16th edition – 2017 – Pearson
Publication
(along with
details of References
year of
Publication) Pearce A John, Richard B Robinson, Jr. and Mital Amrita - Strategic Management,
Planning for domestic and global competition, McGrawHill, New Delhi. – 14th
Edition

Hitt, Hoskisson, Ireland Manikutty - Strategic Management – A South Asian Perspective -

9th edition – 2016 - Cengage Publications

Porter Michael E., Competitive Strategy-Techniques for Analyzing Industries and

Competitors, the Free Press, 1980.

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Prepared by Faculty Team
Faculty Chair AOL
Approved by Associate Deans
Note on evaluations
Evaluation component
Article presentation
Group project
Group Project 1 – 10 Marks
Group Project 2 – 30 Marks
Case discussions
End term evaluation
(Individual assessment)
Total
Area & Program chairpersons
Approved by Dean SBM
Marks Details
assigne
d
There are 14 articles in all and each group will present 2
articles. Articles will be assigned by the faculty at the
beginning of the course. Grades will be assigned based on
20
how the group has interpreted and understood the article.
Use of examples to illustrate the article concepts is
desirable and expected
There are 2 group projects. Details of Group Project 1 are
40 given in the course outline. Details of Group Project 2 are
given at the end of the document
There are 3 evaluated Case Discussions and 5 Mini
Case discussions. All students are expected to come
prepared for all the case discussions. Faculty will call
upon 1 or more groups to lead and drive the case
30 discussions. Marks will be assigned based on the groups’
preparedness for the same.
Case Analysis Sheet (Template given at end of
document it is to be attached only for the Evaluated
case discussions.
Students will be assigned a summative case on
10 completion of the course and expected to solve the case.
This will be an individual assessment similar to a test
100
6|Page
 Case Analysis Sheet
This Sheet is to be submitted by all groups electronically prior to the class
Submissions will be checked for commonality and plagiarism. Submissions with high degree of similarity/ plagiarism
will not be graded.

-------------------------------------------------------------------------------------------------------------------------
Name of Case:
Date of Submission:

Strategic ManagementFaculty In Charge : Prof. Gayathri

SampathGroup Details
Group No:

NameSAP IDRoll No
Note:

Please use Times New Roman font size 12 and single spacing with content ‘justified’.

Please use bullets and diagrammatic representations for better representation

Content should not exceed 1 (One) page

7|Page
The Context / Background of the case:

The Problem(s) / The key issues in the case:

Analysis of issues identified:

Recommendations for the case problem:

8|Page
 Group Project 2 – 30 Marks

Project Brief

You are a leading management consulting firm engaged by the Board of the Company to chart out a
growth strategy for the company (list of companies given below) over the next 5 years. It is expected
that the report will cover the following

1. History of the company

2. Background to the growth of the company
3. Analysis of the current market landscape
4. Future trends & opportunities
5. Competition – current & future
6. Evaluation of the company’s competencies and abilities to address the existing/ emerging
opportunities
7. Focused recommendations with sound justifications and rationale
8. Broad implementation plan and time lines including funding recommendations and potential
sources of funding

Companies for project

1. Swiggy
2. Pepperfry
3. Nykaa
4. Practo
5. UrbanClap
6. Dream11
7. Byjus
Project Expectations

1. Each group will pick 1 (one) company at the beginning of the course
2. An interim discussion with faculty is expected at the end of session 11 for review and
feedback. Groups are expected to take the initiative in scheduling this with the faculty
3. This is expected to be a formal and professional report and to be written as such. Please take
due care with formatting, grammar and spellings. Please use Chapter Headings, Paragraph
Headings where required to structure your report
4. Deliverable due in - MS-Word File format, Times New Roman, 12, 1.5” line spacing, Normal
Margins.
5. There’s no word and page limit for the project but it is expected that all the above sections
will be addressed satisfactorily
6. Primary research is mandatory and details of interview/ contacts to be attached in appendix to
the report.
7. Expected sources of secondary research – Euromonitor, Bloomberg, Economic Databases,
Newspapers, Other Business Journals
8. All data collected and analyzed to be appended as exhibits in the report
9. All data sources to be referenced with links in Bibliography
10. Plagiarism report to be attached along with the final report. Tolerance <5%

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