Adidas

Adidas a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that

designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer
in Europe, and the second largest in the world.

Adidas currently manufactures several running and lifestyle shoes, including the Energy-boost, and
the spring-blade trainers. The brand has built a strong runners' network within big European capitals,
such as Paris' "Boost Energy League". In 2016 the 3rd season launched. In Paris, the Boost Energy
League gathers 11 teams representing different districts of Paris.

Adidas + Parley
Parley is the official collaboration product line between Adidas and Parley for the Oceans, an
environmental organization that addresses environmental threats towards the oceans, through ocean
plastic pollution. Adidas Parley shoes are produced with recycled plastic which helps to mitigate the
amount of plastic which ends up in the ocean plastic ocean debris. Adidas recreated three editions of
their UltraBoost shoes, and a new version of their Adidas Originals shoe.

In 2015, Eric Liedtke, the executive of Adidas chose to use recycled plastics in the production of the
Adidas Parley, as he felt that there were many potential applications for its use and that it would also
serve as part of a solution to the Ocean Plastic Problem. This formed the start of a long term initiative
project by Adidas to eliminate new plastic from its supply chain and to expand its plastic cultivation to
more athletic product lines. Adidas has used recycled polyester and sustainable cotton in previous
athletic products, but these production runs are small in comparison to their ocean plastic shoe
initiative.

Adidas - Parley Collaboration

Parley for the Oceans is Adidas' partner in the Parley A.I.R Strategy, which turns plastic waste into
thread that is woven into running shoes. The Adidas-Parley shoe silhouettes were re-designed with
knitted uppers and decorative stitching, all made from recycled plastic that was collected by Parley
for the Oceans. The outsole is crafted from recycled and re-ground rubber.

Additionally, Adidas has worked with Parley for the Oceans to create mass-produced performance
football products with the debut of the Adidas x Parley Real Madrid, FC Bayern Munich and
Manchester United FC home jerseys collaboration. For the 2015 to 2018 seasons, Adidas released
limited amount of Parley Jersey's for select MLS Clubs. In 2019 Adidas has once again partnered with
the MLS and has released Parley Jerseys for each MLS club in limited quantities. As part of their
collaboration Adidas and Parley for the Oceans held the "Run for the Oceans" event in summer of
2017, with the intention that this would raise awareness of their products as well as ocean
conservation.

Why plastic
8.8 million metric tons of plastic waste are dumped in the world's oceans each year. Asia was the
leading source of mismanaged plastic waste, with China alone accounting for 2.4 million metric tons;
Ghost nets, nurdles make the largest composition of this waste. The trade in plastic waste has been
identified as the main cause of marine litter.

The 10 largest emitters of oceanic plastic pollution worldwide are, from the most to the least, China,
Indonesia, Philippines, Vietnam, Sri Lanka, Thailand, Egypt, Malaysia, Nigeria, and Bangladesh, largely
through the rivers Yangtze, Indus, Yellow, Hai, Nile, Ganges, Pearl, Amur, Niger, and the Mekong, and
accounting for "90 percent of all the plastic that reaches the world's oceans."
Great Pacific Garbage Patch