OBJECTIVES OF THE STUDY

OBJECTIVES:
 To analyze the behavior of consumer towards the price of the product.
 To identify changes in the demand of the product if prices are changed.
 To analyze the impact of price sensitivity on the sales of product.

SCOPE OF THE STUDY:

 The study will help us know more about people who are positively affected by price sensitivity.
 To know more about the people who are not affected by price sensitivity at all.
 This study will help us know more about the pricing techniques used by companies to attract
customers.
 This study will let us know more about the behavior of consumer regarding the price of the
product.
 RESEARCH METHODOLOGY
Research Instrument

The research is an exploratory as well as descriptive in nature. The research instrument used in
this research is a questionnaire with close-ended questions.

A well-structured questionnaire was prepared keeping in mind the objectives of the study. One to
one interaction with respondents was being done to ascertain their point of view on various
aspects which was covered in the structured questionnaire.

Then, the questionnaire was tested for its reliability and validity and distributed to the persons to
find out the Impact of Price Sensitivity on Consumer Buying Behavior.

Sample size

The sample size for this research was 100 respondents who were given the questionnaire to fill to
find out the results for the research.

Sampling Method

In this research, the data for the study was drawn from a number of respondents of different
age, qualification, profession and income level. The wide-ranging data provided by the
respondents was carefully examined in order to fulfill the objective and to reach on a relevant
conclusion.

Sampling Area

The scope of the study is Delhi- NCR.

Sources of data

Primary sources and secondary sources of data were used to carry out this research.
 Methods of data collection

Data was collected by distributing the questionnaire to the people who buy the products and
services by keeping in mind the price, and who are sensitive to the pricing level of product and
services in Delhi/NCR

Statistical instrument

In this research, Microsoft Excel, Google Forms, Microsoft Word and Google Scholar was
used to analyze the data to reach on conclusions.

Limitations of the Study

 The study collects data only from people who only consider price of the product while buying it.
 Study covers only some areas of north Delhi.