Begin to Heal is a Online Marketplace for Holistic Wellness

( its like ZocDoc +WebMD for Alternative Medicine)

We are on a grass roots mission to put the “care” back in health care, to reunite healing, medicine and spirituality, and to
inspire people to heal naturally

Heal In-Person Heal Remotely Heal Yourself

Book sessions with 200 licensed Telemedicine through our state-of-the- 300 articles, 100 online courses and 200
holistic healing practitioners art video calling feature guided meditations on our site.
 Meeting Unmet Needs in the Market

Practitioners Bridge the Gap Customers

MARKET GAP MARKET GAP

Practitioners are excellent at their work but not at marketing People don’t know alternative to modern medicine and suffer from
themselves, as they don’t understand how to use social media, SEO its side effects and there is no credible source to educate yourself
or create live events to market themselves about alternative medicine practices

SOLUTION:
SOLUTION 1. Finding Holistic Practitioners in every aspect of holistic medicine,
1. Get exposed to a much larger audience and attract new check their social score
customers at a very low marketing cost
2. Book online and in-person appointments in 3 easy clicks
2. An opportunity to get social proof for their good
performance, 3. 250 articles, 100 Online Courses and Webinars all developed by
reputable experts to educate customers
3. Participate in a platform to educate and contribute in specific
knowledge domains
 Meet Our Core Team
Pooja Khanna: Founder & CEO
❖ Former Strategy and Business Development Exec for 13
years at American Express, Microsoft, Pepsi, IBM and Wipro
❖ MBA from the Darden Business School at UVA
❖ Adrenal fatigue in 2013 led her to discover the world of
holistic living and be a passionate advocate of this space
Adam Fairbanks- Consulting CTO, Utah
❖ CTO with 22 years of hands-on experience leading technology
teams, hands on engineer and systems architect
❖ Ram Khatake & Dhanesh Gadekar, Leometric Technology,
India are main dev team supporting Adam
Strategic Advisors
Marketing
❖ Mordechai Shabtai, Former CEO Qognify,
❖ Basak Tan, Former Founder of the Wellness Network in Turkey
❖ Vivek Bhargava, CEO, Dentsu Aegis Network & iProspect, Digital Marketing Veteran
Stephanie Black – Chief Business Manager, New York
❖ Ran a Nutrition Coaching Company, Stephgetsfood for 2
years
❖ MS in Human Nutrition
❖ Works on Practitioner Recruitment, Retention, Engagement,
Marketing, Social Media Management & Events
Wesley Haddon, Digital Marketing
❖ Full Service Growth Marketer with a team of 3 people
focused on email marketing , Social media Ads, Google Ad
campaigns with intense focus on data and numbers
Health & Wellness
❖ Orly Amor, Founder, Health and Wellness Network USA
❖ Alka Goel, Former Partner, McKinsey, Healthcare
 Big Market: $45B Market in the US

Begin to Heal
• 200 Holistic practitioners
• 6000 customers on email list
• 75 paying customers NYC
45,000 Holistic practitioners
800,000 obtainable customers

USA
• Size: $45B Market Annually
• Penetration : 38% Adults
• Growth Rate : 17% CAGR
GLOBAL
$205B Market Annually

Sources
1. https://www.grandviewresearch.com/press-release/global-alternative- MARKET VALIDATION
complementary-medicine-therapies-market
2. https://www.forbes.com/sites/forbeslacouncil/2018/04/27/what-businesses-
can-learn-from-the-health-and-wellness-boom/ ❖ Zocdoc, a similar business has a $2B valuation
3. Global Wellness Institute Report Jan 2017
4. 2007 survey by the U.S. Centers for Disease Control and Prevention of more
❖ Even families with an income < $25,000 spend
than 23,000 adults nationwide $435
5. https://nccih.nih.gov/research/statistics/2007/camsurvey_fs1.htm
6. http://www.thefiscaltimes.com/Articles/2014/07/14/Millennials-Embrace-
❖ 800 hospitals affiliated with Yale, Duke, Johns
Alternative-Medicine-32-Billion-Business Hopkins promote Reiki & Acupuncture
6. http://www.refinery29.com/2016/06/114759/americans-alternative-medicine
7. https://www.statnews.com/2017/03/07/alternative-medicine-hospitals-
promote/
Our Website
Website Screenshots
 What can Customers do on our site?

1. Book one-on-one sessions with 200+ Curated Practitioners across 12+ Practices,
❖ Do video sessions or in person sessions
❖ Provide ratings and reviews after their session.
❖ For every 5 sessions, the 6th is FREE

2. Get a $10 monthly subscription get access to 200 meditations and 100 courses and get $10 OFF our video sessions

3. Buy each course or meditation a la carte

How much do Practitioners Pay?

Physicians pay $99 monthly listing fees( zocdoc charges $395/mo) Practitioners that pay 15% transactional fees on each session
booked
❖ Acupuncture
❖ Integrative Medicine ❖ 1.Hypnotherapy
❖ Functional Medicine ❖ 2. Reiki / energy Healing
❖ Therapy ❖ 3. Nutrition Coaching
❖ Naturopathic Physician ❖ 4. Life & Spiritual Coaching
❖ 5. Ayurveda & Homeopathy
 Begin to Heal Launch Event May 16th in NYC

Our launch event was a HUGE

success : 120 in attendance, 80
tickets sold, 15 influencers and 9
media personalities attended
the event
Agenda: Practitioner Panel,
Sound Healing Bath and Guided
Meditation. Panel included
Acupuncturist, Hypnotherapist,
Spiritual Guide, Nutrition Coach
 As Seen On….
Media Features Radio & Podcasts
Pooja invited to speak on national radio shows on SiiriusXM and
other channels and also podcasts of iTunes top-rated shows in the
Self-Help category

PANELS
1. Pooja spoke on the
https://www.chicagotribune.com/business/prom https://markets.businessinsider.com/news/stocks/begin-
otions/chi-ugc-article-pooja-khanna-founder-of- panel at Soho House on
to-heal-launches-as-first-of-its-kind-holistic-wellness-
a-revolutionary-onli-2-2019-04-23-story.html platform-in-new-york-1028023069 the Future of Wellness
 Quotes from BTH Practitioners
“BTH allows me to shine in the ways I shine
without being distracted by the marketing
imperatives of running a business.
- Kit Furey, Health Certified Master
Practitioner of Neurolinguistics
Programming, a Clinical Hypnotherapist
(CHt), and a Certified Energy Health
Practitioner
From a practitioner's point of view,
BTH is an amazing and ground
breaking business that puts me in
direct contact with the people who
want the type of natural healing help
I provide. This creates simplicity in
my life allowing me to focus on the
work that I love
- Dr Kevin Gyurina, DC, CCWP, RM,
BS, Author
“Because we are currently living in
a digital age, people are seeking
help for their lives in less traditional
ways. By having an online
community of practitioners, we are
beginning to meet this need in an
effective and efficient way”
- Dr Kimberley Flemke, Ph.D.,
LMFT, Psychotherapist, Reiki
Master
11
 Traction : Beta Launch April 10th, 2019
A. BUSINESS RESULTS C. CASE STUDIES

❖ 200 curated practitioners on the platform, ❖ Dr. Flemke didn’t know how to get new patients,
❖40% of those paying $99 per monthly fee to be on the site, now she has received 2 bookings in 2 months, all for a
❖ 60% pay 15% of each session booked on the site low cost of $99 a month!

❖Out of 200 practitioners on the site, 15% have received bookings, 6% have ❖Ms. Kulkarni is suffering from cancer and side effects
received more than 1 booking already of chemo, she booked 3 sessions on the site for Reiki
in NYC with Marina and her side effects reduced
❖7k people on our email list in NYC dramatically

❖3-7% social media click through rates on paid ads

❖21 appointments booked since beta launch. 35 monthly subscription customers

signed up

B. SOCIAL MEDIA, SEO & OTHERS

❖7500 organic followers on Instagram, rapid growth in followers every month

❖Begin to Heal Trademark is approved
❖SEO- We are ranking on 1st or 2nd page for Reiki, Life Coaching and
Hypnotherapy already

5% of our proceeds will go to charities every year supporting education for underprivileged kids and animal
 800,00 Obtainable Target Audience

Demographics :
❑ Women and Men Aged 25-65, women will be the main focus
❑ Income $100K+
❑ Greater New York City Area

1. Advocates 2. Early Adopters 3. Laggards / Need Education

❑ Yogis, vegans, meditate regularly
❑ Have tried one of the practices before
❑ Fitness and Nutrition Oriented
❑ Spiritual Seekers
❑ People looking for coaching or mentorship
❑ People suffering from side effects of
Western Medicine
❑ Grief, Depression, Stress, Anxiety
Disorders, Addiction
❑ Obesity
❑ Relationship Issues, Divorce
❑ Suffering from serious Health Issue and
need complementary care
❑ Auto Immune Disorders
❑ PTSD, Cancer ( complementary care)
❑ ADD/ ADHD
❑ Adrenal Fatigue
❑ Suicide Survivors, Widows
 Marketing Strategy

Social
Direct Sales Media PR

❑ FB/ Google Paid Ads ❑ Influencer Marketing ❑ Podcasts

❑ Find people on Forums like Quora ❑ Blogs/ Content Creation ❑ Humans of BTH stories
seeking help ❑ YouTube Channel ❑ Radio/ TV Interviews
❑ Email Marketing ❑ SEO/ SEM ❑ Press Releases
❑ Partnerships - yoga studios, women ❑ Explainer Videos ❑ Speaking Engagements
networking groups, coworking
spaces
 Barriers to Entry for Competitors
BARRIERS to ENTRY:
BTH is the first and only telemedicine platform for alternative medicine and the only platform where customers can book sessions
online , conduct sessions and provide ratings and reviews .
1. .First to Market Advantage
2. HIPAA Compliant Telemedicine Platform takes 2 years to build
3. Highly Curated List: Sample Sessions done with each Practitioner
4. Video Sessions and In-person sessions enabled on our site
5. One stop shop for Holistic Wellness: Meditations, Courses and Articles accompanied with Live Events in NYC

OTHER PLAYERS IN THIS SPACE

1. Talkspace and Zencare.co is doing the same model but just for Therapists
2. DailyOm has online courses
3. Mind Body Online allows you book sessions with practitioners, but no telemedicine and it's not a curated list
4. MindValley provides content and live vents on their site
5. Headspace and tons of meditation apps offer guided meditations
6. Zocdoc has acupuncture and Integrative Medicine, but practitioners complain they get no traction on that site
 Expansion & RoadMap Timeline

• Expand to other
markets, every
• BETA Launch • Customer App launch 3 months add a
• BTH Podcast Launch new city

Apr May Aug Jan Aug June

2019 2019 2019 2020 2020 2023

• Homepage updated
• BTH V2 Launch: • National Brand
• BTH Live Events Launch
- Sell E-books
- Add Product
Partnerships
 Digital
Health M&A
activity is on
the rise
 Health-tech or Wellness M&A activity in 2018
Acquiring
Date Acquired Company Amount Acquired company business
company

InTouch Health will incorporate TruClinic's software into its offering such that patients can now initiate and receive a consult with their
Jan-18 InTouch TruClinic Undisclosed
health system physician from their home, further extending InTouch Health's telehealth system across the continuum of care.

The Atlanta-based FitMetrix helps wellness businesses, such as gyms, increase retention by letting the companies engage with users
Feb-18 MindBody FitMetrix Undisclosed
and track their fitness. The platform allows customers to book classes, track workouts, and get communications from gyms.

Twine’s service connects people with chronic conditions like diabetes and hypertension with coaches and doctors who then craft plans
Feb-18 FitBit Twine Undisclosed
to help them follow healthier lifestyles.

“Avizia has always sought to help providers be confident they’re giving patients the best access to the best care, regardless of
location,” Baird said in a statement. “As part of American Well, we can expand this vision. Together, we will offer a truly best-in-class,
Apr-18 American Well Avizia Undisclosed
enterprise telehealth platform – for urgent care, chronic disease management, acute care, and post acute care. We will empower
providers and patients to experience next generation care at the leading healthcare institutions in the world.”

Advance Medical works with 300-plus multinational employers and insurers across the U.S., South America, Europe and Asia to provide
Jun-18 Teladoc Advance Medical 352M
patients with virtual care services.
The division, which is focused on giving consumers online tools to connect to clinicians, is made up of vitals.com and
Vitals Consumer
Aug-18 WebMD Undisclosed UCompareHealthCare.com. The acquisition will also include the MedHelp tool, which provides a platform for patients to connect to
Services Division
their peers.

The MaNaDr platform connects users to doctors and their networks. It also gives patients access to their medical health records and lab
results so they can carry this information with them on their phone. The system was designed so that patients could use their mobile
Oct-18 Mobile Health Doctorbell Undisclosed phones to book appointments, access telemedicine visits and send messages back and forth with providers.
Meanwhile, Doctorbell was founded in 2016 and focuses on patient engagement and education as well as provider productivity and
communication.

The result is network of seven brick-and-mortar clinics caring for 40,000 active patients, all of which is supported by a connected
Oct-18 Carbon Health Direct Urgent Care Undisclosed telehealth app that also support appointment management, payments, EHR access, prescription fulfillment and other capabilities
aimed at delivering a complete continuum of care.
 Health-tech or Wellness M&A activity in 2019
Acquiring
Date Acquired Company Amount Acquired company business
company

Sherpaa is a telehealth company that offers an around the clock email and phone access to NYC-based doctors that can help
Feb-19 Crossover Health Sherpa Health Undisclosed prevent needless emergency room visits. The platform connects employees directly to its in-house doctors and insurance guides
to diagnose and resolve their health, wellness, and insurance needs, while reducing utilization of the company's health plan.

Undisclosed.
Netmeds will KiVi Health is a clinic management platform that allows doctors to generate digital prescriptions. The app also includes an
Mar-19 Netmeds KiviHealth invest $10M in appointment booking module and patient engagement tool along with billing/ invoicing solutions to create a patient-centric
KiviHealth digital healthcare management information system.
integration

Tabula Rasa Prescribe Wellness is a cloud-based patient relationship management solutions company that facilitates collaboration between
Mar-19 Prescribe Wellness 150M
HelathCare pharmacies with patients, payers, providers and pharmaceutical companies.

Apr-19 Advantia Health Pacify Undisclosed A telehealth company that focuses on virtual perinatal care for new and expectant moms and parents.
 Working towards a 10x exit within 4-5 years
1. Business Info:
• Begin to Heal LLC is registered in Delaware, Trademark received for ‘Begin to Heal’ in 2018. Recruited 200 curated practitioners on the platform, developed 100 online courses
and 150 guided meditations with the help of these practitioners to sell on the site

2. Founder Investment : $120,000. Additional $50,000 raised from friends at a $2M valuation
• Used for Website and APP Design and Development, legal costs, research costs, articles, pictures, website content, team hires and content creation.

3. FUNDS NEEDED: $350,000 at a very reasonable $2M valuation

• Monthly Burn Rate : $15k, almost 80% of that is towards Marketing, SEO & PR efforts
• This amount gets us to cash flow positive, then we will raise the valuation significantly after that

4. EXIT Strategy
• Plan to make an exit within 4-5 years at a $25M valuation to Zocdoc, Amazon Healthcare, Thrive, Deepak Chopra LLC, Pharma Companies or VCs. There are several other active
players in this space, see the following slides
 “Help us to make a real, lasting & positive impact on lives”

Pooja Khanna
333 E 56th, New York, NY, 10022
Thank You 434.227.1763
Questions?
pooja@begintoheal.com
 Digital Marketing Stats

Facebook Lifetime April 1st-30th metrics: Email Campaigns:

• CAC Current : $120 • Email Campaign

• CLTV: $1500 o Open Rate: 26%
o CTR: 4%
• Account Lifetime Level:
Youtube Ads:
o CTR → 2.90%
o CPC → $0.95 • Lifetime CTR →
• We have seen significant interest in Energy Healing, Health
• As seen above, our CTR is trending upwards and our CPC is Coaching, Functional Medicine, Ayurveda, and Chronic
trending downwards over the last month. Fatigue.

• Retargeting Campaign Lifetime:

o Unique CTR → 10.17%