Business Description Fig X: Revenue Mix

Century Pacific Food Inc. (“CNPF” or “The Corporation”) became a wholly owned subsidiary
of its parent corporation “Century Pacific Group Inc.” on the year 2013. CNPF continues to be the
leading household product, private tuna exporter and coconut product producer in the
Philippines, expanding its territories international (Figure with the global distribution) with its
well diversified portfolio. CNPF became a publicly listed corporation on May 6, 2014 at the PSE
Stock Exchange.
Commented [RP2]: Which ones are the key strategic
Business Segment iniative there? Should be at least 4.
CNPF is currently running 5 market segments. The branded business 3Ms (Marine, Meat and
Milk) and Tuna OEM and Coconut OEM. Their branded business is categorized into Value for
Money, Mass Market and Affordable Premium.
Marine: The marine segment has continued to be the main driver for CNPF as it constitutes to
32% of the total revenue. It focuses on canning and manufacturing canned seafood here in the
Philippines and internationally. Source: Company Data 2018
Meat: This segment is the second revenue driver for CNPF. It constitutes to 25% of the revenue.
Just this year they had expanded their portfolio with a newly launched product Argentina Corned Fig X: CNPF Ownership Structure
Chicken.
Milk: The Milk Segment of CNPF via its subsidiary Snow Mountain Dairy Corp. accounts for the
17% of the revenue for the company. This year they have launched a new product, the Birch Tree
Fortified Choco increasing portfolio diversification and strengthening their market position. 24%
Tuna OEM: General Tuna Corp. a subsidiary of CNPF focuses on the exporting business for
“Frozen Loins” “Pouched Tuna” “Canned Tuna” and “Fish Meal” for international firms accounting 7%
for the 17% of the revenue.
69%
Coconut OEM: CNPF decided to take advantage of the Philippines supply and health benefits of
the coconut through exporting and producing products for private capitals. Through their
subsidiary Century Pacific Agricultural Ventures, Inc. it became the is the final contributor to
CPGI
CNPF’s revenue with 9%. Arran Investments
Public Float
Ownership and Corporate Structure Source: Company Data 2018
The major shareholders of CNPF are CPGI owning 68.68% shares, Arran Investment Pte. Ltd Fig X: CNPF’s Corporate Structure
(a Singaporean wealth fund) owning 7.43% shares while the remaining shares of 23.89% is
owned by the Public float. CNPF currently owns 100% of its 11 subsidiaries that caters to CNPF
packaging, manufacturing, canning and distributing, with each subsidiary corresponding to its
specific market segment
MARINE MEAT COCONUT OEM MILK TUNA OEM
Key Strategic Initiative
100% 100% 100% 100% 100% 100%

CNPF continues to dominate their respective business segments through its key strategic CPSI AWI CRL CPAVI SMDC GTC
initiatives. Being one of the first few corporations who started to sell the idea of tuna as a healthy
affordable premium, they continue to innovate and generate new products that would satisfy the 100% 100% 100% 100% 100%

ongoing demands of the consumers. CNPF moves towards global standards by pursuing extensive Century CGC CPFPVI CPNA Century
International (Shanghai)
development for its manufacturing and exporting business, consequently yielding to further Trading
(China)
partnerships with foreign countries. Company Company

Recent News and Development Source: Company Data 2018

Fig X: Global Distribution Network
CNPF takes advantage of the strengthening relationship between the Philippines and Russia as
it signs a contract with over four Russian food firms that have agreed to export CNPF’s marine and
coconut products. Russia is the sixth largest economy with a population of 146 million, through
this CNPF is provided with an opportunity to solidify their global presence and increase their
consumer market
CNPF alongside Shakey’s Pizza Asia Ventues and Republic Cement has signed a contract vowing
that they would be plastic neutral in 2020. They will be using the energy from the disposal of
plastic as an alternative fuel to help operate their machineries.

Source: Company Data 2018

Table X: Product Mix
Market Subsidiaries Value for Money Mass Market Affordable
Segment Premium
Marine Under Parent Company: Lucky 7 Sardine and Fresca Tuna Blue Bay Tuna and Kamayan Century and
Century Pacific Food Shrimp Paste Century Bangus
Meat Incorporated Lucky 7 Carnet Norte and Wow! 555 Carne Norte, Shanghai Hunts Pork and
Ulam Luncheon Meat and Argentina Beans & Swift
Corned Beef Corned Beef
Milk Snow Mountain Dairy Home Pride Sinigang Miz and Angel Kremedensada and Birch Birch Tree Full
Corporation KDO Sticks Tree Fortified Cream Milk
Tuna OEM General Tuna Corporation Frozen Tuna Loins, Pouched Tuna, Canned Tuna and Fish Meal
Coconut OEM Century Pacific Agricultural Coconut Water, Virgin Coconut Oil, Desiccated Coconut, Coconut Flour and Coconut
Ventures, Inc. Milk/Cream
Source: Company Data 2018