SRI BALAJI SOCIETY (SBS)

INTERNAL II – PRESENTATION TOPICS

SEMESTER –IV- BATCH: 2018 – 2020
RURAL MARKETING

Unit 1
1. Rural marketing models
2. Project Shakti of HUL

Unit 2
1. Rural consumer behaviour characteristics
2. Rural women and rural youth- emerging segments

Unit 3
1. Rural pricing strategies
2. Rural logistics and supply chain solutions

Unit 4
1. Marketing of consumer durables: Rural markets
2. Marketing of BFSI products to rural segment: adopting different approach

Unit 5
1. ICT: Impact on rural marketing
2. Rural innovative products

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