Firm Infrastructure:

For deleveraging its balance records, reliance jio has transferred its optic fibre cable and
tower infrastructures to two infrastructure investment trusts (InvITs) i.e. digital fibre
infrastructure & tower infrastructure trust- had been got wind of by a wholly -owned
subsidiary of reliance group of industries ,RIL had indicated plan in January , for asset
legalise , more income and to lower cost expenses.

 Reliance jio current shares at Rs 1,388.45 on the BSE.

 Jio has around 220,000 towers and 300,000 km of fibre.
 The optic fibre cable infra was with Jio Digital Fibre (JDFPL) and the tower infra
with jio
Infratel (RJIPL).
 JDFPL has allotted Rs 500 crore of equity to the shareholders of RJio. RJIPL has
done so for Rs 200 crore of equity shares.

Human Resource Management:

• Reliance jio has almost 15000-20000 employees on its payroll and other employees
are outsourced so human resource practices are required to efficiently train and
manage them.

 Reliance jio is restructuring their Hr. practices and making them more innovative to
save cost some of their practices are talent acquisition, resourcing from referrals,
online portals, campus placements and walk-ins, payroll administration and
compensation Management and workforce management.

• Training on various network protocol such as Ospf, bgp is provided as to increase the
efficiency of the workers and reduce the cost to the firm

Their popular training methods are:

1. Adaptive learning
2. Apprentice training
3. Training based on audio visuals
4. Simulated training
5. Lectures using system

• Jio's open-office model was rewarded for its collaborative spaces, sleek lounges, and
use of attractive color schemes and came up with the thought of open-office
culture from its founders.

• Reliance Jio was providing basic pay that is satisfiable employee to motivate
employees of the organisation.
Technology Development:
Jio is the 4th generation (4G) of mobile technology which provides high speed internet and
strong networking

• Reliance jio has 1,78,000 km of optical fiber network and 43000 towers which add
hugely to its advantage and the firm is able to provide lower production cost.

• Reliance jio has to spend only around 8 billion in fabrication of 5g tower whereas
others will have to spend a much bigger amount because of older technologies.

• Jio has set up an IP network that allows them to function their voice call on internet
just like Skype or WhatsApp, so it does not incur any cost for them and they were
able to provide free calls.

• Jio has set up an huge optical fiber network which other companies have to take on
lease so they have a restriction of bandwidth where as jio does not have any such
restriction either they have network that can support 5G and 6G therefore they can
provide free services for so much time.
Procurement:
Procurement wing is responsible for understanding business requirements and has ability to
manage the entire business effectively

• Reliance jio has 1,70,000 towers some of which it owns other it leases from other
provider’s so long-time contract with them allows them lower prices whereas other
company pay them Rs.70,000 reliance pays them around Rs.50,000.

• Similarly, for sim card manufacturer they have contracts that allows them lower
pricing.

• Lyf mobiles have contract with jio to provide handset to jio at low cost that enables
them to earn profits.

• Reliance Jio, the world's largest mobile data network has announced that the most
advanced iPhones – iPhone XS and iPhone XS Max, are available on Jio these type of
partnership are also there.

• These types of long-time contracts help company reduce cost a

nd increase profits.
Operations:
Reliance jio has 1,78,000 km of optical fiber network and 43000 towers which add hugely
to its advantage and the firm can provide lower production cost.

• Jio has set up an huge optical fiber network which other companies have to take on
lease so they have a restriction of bandwidth where as jio does not have any such
restriction either they have network that can support 5G and 6G therefore they can
provide free services for so much time.

• Jio backs data protection and highlights future growth areas like agriculture, education
health and is launching many apps for the same.

• Jio App launch is a powerful feature and is a possible future prospect to many types of
new business such as E-commerce, Spotify and entertainment.

• These operational moves make jio cost efficient and help increase firms profit.

Marketing and sales:

• In 2016, Reliance Jio Info COMM spent around 100 to 150 crores on advertising
itself as per Pitch Madison Advertising Report 2017

• Rank 44 on the list

• One of the most successful promotional strategy for them was providing free voice
calls and data.

• Instant Aadhaar based activations

• Providing Lyf devices under Rs 3000

• Launch various multimedia apps like Jio music, Jio cinema etc.

• Offering free WIFI services during 20-20 matches in 2016 in various cities like
Kolkata, Delhi etc.

• There were ad campaigns on television, radio, newspapers, magazines, and billboards

and social media platforms like Instagram, Facebook, Twitter etc. It also roped in
several celebrities to act in its commercials and become associated with its brand.
SERVICES:
• To support telecom operation and outsource call centre jio was in talks with various
BPO companies.

• The deal would include voice support, know-your-customer and activation services.

• The plan was to appoint three or four providers for this purpose.

• Companies shortlisted were: Serco, Concentrix, Wipro, Aegis and WNS

VIRO analysis:
VALUABLE:

• The Reliance Jio Revolutionizing Indian Telecom VRIO Analysis shows that the
financial resources of Reliance Jio Revolutionizing Indian Telecom are highly
valuable as these help in investing into external opportunities that arise.

• These also help Reliance Jio Revolutionizing Indian Telecom in combating external
threats.

• According to the VRIO Analysis of Reliance Jio Revolutionizing Indian Telecom, its
local food products are a valuable resource as these are highly differentiated.

RARE:
• he financial resources of Reliance Jio Revolutionizing Indian Telecom are found to be
rare according to the VRIO Analysis of Reliance Jio Revolutionizing Indian Telecom.

• The local food products are found to be not rare as identified by Reliance Jio
Revolutionizing Indian Telecom VRIO Analysis.

• These are easily provided in the market by other telecom companies. This means that
competitors can use these resources in the same way as Reliance Jio Revolutionizing
Indian Telecom and inhibit competitive advantage.

IMITABLE:
• The financial resources of Reliance Jio Revolutionizing Indian Telecom are costly to
imitate as identified by the Reliance Jio Revolutionizing Indian Telecom VRIO
Analysis.

• New entrants and competitors would require similar profits for a long period of time
to accumulate these amounts of financial resources.

• The local food products are not that costly to imitate as identified by the VRIO
Analysis of Reliance Jio Revolutionizing Indian Telecom. These can be acquired by
 competitors as well if they invest a significant amount in research and development.
These also do not require years long experience.

ORGANIZATION:
• The financial resources of Reliance Jio Revolutionizing Indian Telecom are organised
to capture value as identified by the VRIO Analysis of Reliance Jio Revolutionizing
Indian Telecom.

• These resources are used strategically to invest in the right places; making use of
opportunities and combatting threats. Therefore, these resources prove to be a source
of sustained competitive advantage for Reliance Jio Revolutionizing Indian Telecom.

• The Patents of Reliance Jio Revolutionizing Indian Telecom are not well organised as
identified by the Reliance Jio Revolutionizing Indian Telecom VRIO Analysis. This
means that the organisation is not using these patents to their full potential