QUIZ 3

MARKMAN 6-PRODUCT MANAGEMENT

NAME___________________________ DATE____________________

Answer all questions completely. 5 points each

1. Discuss the importance of distribution management.

2. Differentiate between direct and indirect channels give examples of methods for each.

3. Group the following products to the appropriate type of channel:

personal computers cosmetics

cell phones toiletries
computer network system food
garments cleaning products
office uniforms health insurance

DIRECT CHANNELS INDIRECT CHANNELS

4. Explain why direct marketing is an effective marketing channel in recent times.

5. Discuss the importance of customer relationship management.