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Business Analytics With Excel Ebook PDF
Business Analytics With Excel Ebook PDF
Business Analytics With Excel Ebook PDF
Simplilearn
Version 1.0
Notice
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Table of Contents
TABLE OF CONTENTS ....................................................................................................................... 7
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Lesson 0 - Business Analytics with Excel
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What you will learn
This lesson will give you an overview about the importance of Analytics in business today, why it is in
demand among a lot of organizations, and how can effectively leverage Microsoft Excel for Data
Analytics.
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Need of Business Analytics
It is quite clear that businesses must understand the changing market and trends in social media to stay
ahead of the competition and drive effective business decisions.
What can help businesses maintain their competitive edge? The answer lies in business analytics.
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What is Business Analytics
The term “business analytics” refers to the skills, technologies, applications, and practices that facilitate
continuous iterative exploration and investigation of past business performance, customer data, and
competitive landscape data.
Therefore, business analytics empowers businesses to automate and optimize business processes,
thereby enabling them to sustain the competitive advantage.
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Excel Capabilities
With the added advantage of visibility, a flat learning curve, and good reporting functionalities, Excel has
become the tool of choice to start your data analytics journey.
Did you know Excel offers intuitive analytics features such as find, connect, and shape to model and
analyze a company’s data?
Today, Excel comes with in-memory technology that makes it easily compatible with millions of bytes of
data, enabling companies to perform the necessary analysis without being dependent on specialized
solutions.
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Excel BI Features
Additionally, features such as Power Business Intelligence including Power Pivot, Power Query, Power
View, Power Maps, and so on easily integrate with Excel.
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Why Excel as Business Analytics Tool
The sandbox-like Excel environment makes data exploration and deriving results quite easy.
It includes features to perform powerful data analytics processes with just one-click instead of using a
complex set of formulas, pivot tables, and manual steps.
With increasingly diverse toolsets being added to Excel, it’s very clear that Excel is the Business
Intelligence tool of choice and the future of Business Intelligence workflows and is being increasingly
preferred by analysts, reporting professionals, and BI people.
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Features of Excel
Excel provides a grid-like interface of rows and columns enabling users to organize and format data
better. The data can be simple text, numbers, dates, or other supported formats.
Excel’s libraries span a large range of functions from basic math to complex statistical formulas.
It cannot be said enough that Excel is pivotal to organizations as it is the leading user- friendly analytical
tool.
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Case Study
Amazon, an American electronic commerce and cloud computing company, has been in business for
more than 20 years. It has a user base of millions of customers.
Ever wondered how Amazon predicts exactly what consumers want to buy? It’s simple, or let’s just say it
is simple business analytics that involves understanding patterns of what happened in the past to predict
what might happen in the future. Currently, this is a requirement of every business!
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What Simplilearn offers you
Simplilearn’s “Business Analytics with Excel” course introduces you to Excel, the powerful data analysis
tool that will enable you to collect data and perform an in-depth analysis of the data to drive effective,
impactful business decisions.
Designed to build upon the concepts and procedures in Data Analytics, the primary focus of the course is
to learn how to use Excel to perform multivariate statistics and to understand how to explore,
experiment, and forecast results with Excel’s Histograms, Pivot Tables, Statistics and Mathematical
Formulas, and Charts.
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Objectives of Course
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What Simplilearn offers you
This highly engaging course features concept videos with exercises, which will empower you with hands-
on experience. The course covers:
After each lesson, practice and revision assessments are provided to reinforce the concepts learned.
The course ends with detailed case studies outlining real-life scenarios.
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Simplilearn Support
Simplilearn will offer full support anytime during the course or while you are working on the projects. If
you subscribe to the Live Virtual Classroom training, you can attend any ongoing batch and revisit
important concepts to seek help for the projects.
Visit the Simplilearn website, www.simplilearn.com and click Help and Support at the bottom of the
page to submit queries. You can also speak directly to the support staff with the “Simplitalk” or “Live
Chat” option.
Happy learning!
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Lesson 1— Introduction to Business Analytics
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What you will learn
This lesson will introduce you to the various types of analytics. It also explains the analytics concepts
with relevant examples.
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What is Analytics
In today’s data-driven world, analytics plays a vital role not only in the businesses but also in the various
fields such as sports, healthcare, finance, government, and many more such fields.
We have seen so many books on analytics that have become best-sellers globally and the people who
are able to apply analytics (known as data scientists) are hailed as having the sexiest job of the 21st
Century.
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Need of Analytics
Analytics is a scientific process to examine raw data to draw meaningful and logical sense of the data. It
gives insights about the information to the organizations that will enable them to make better decisions.
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Study of Analytics
The study of analytics often involves analyzing historical data to look for the potential trends of the past,
to understand the effects of certain decisions, or to evaluate the performance of the business basis the
decisions taken.
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Proper Analysis
The goal of doing a proper analysis is to improve the business by gaining the comprehensive knowledge
of past trends and decisions, basis which corrective actions can be taken.
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Example
Say the Operations Head of a multinational tire company wants to do a detailed analysis of defects
during the tire production at its various manufacturing plants across the globe. Every time there are
defects on the tires during the manufacturing process, the defect is stored with a predefined defect
code.
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Example - Solution
Through proper analytics implementation mechanisms, the operations head can perform an analysis for
every product, on every machine and for every operator.
He can also obtain results for how many defects are there in each plant.
This is how companies are optimizing their supply chain performance using this concept. They do a
predictive analysis keeping the historical data as the base.
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What’s in it for me
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Types of Analytics
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Types of Analytics
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Descriptive Analytics
This is known as the “simplest class of analytics.” This type of analytics allows you to break a big chunk of
data into smaller pieces, extracting relevant information from the data or a brief synopsis of what
happened.
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Descriptive Analytics - Example
Let us take an example of using descriptive analytics for the customer data. It includes finding answers to
the following questions.
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Diagnostic Analytics.
Diagnostic analytics is the best option to go for if you want to dig deeper into the data you have
collected and have a better understanding of "Why things happened."
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Predictive Analytics
It uses different statistical, data modeling and data mining techniques to study latest and past trends,
thereby allowing the business analysts or data scientists to make predictions.
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Predictive Analytics - Example
Here is an example of doing Predictive Analytics for our marketing campaign. It will look for answers to the
following questions.
Who will respond to this campaign, and for what product and through which channel?
What are the potential values for each customer and prospect?
Who will stop the subscription to your service and when would that be?
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Prescriptive Analytics
Prescriptive analytics is the last phase of business analytics and is related to both descriptive and
predictive analytics. While descriptive analytics provides information about what has happened and
predictive analytics helps to forecast what might happen; it is probabilistic in nature, prescriptive
analytics optimizes decision making by determining the best solution available among various choices
given the business constraints.
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Examples/Areas of Analytics
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Areas of Analytics
Customer Analytics
Industry-focused Analytics
Financial Analytics
Performance Analytics
Risk Analytics
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Customer Analytics
Customer Analytics is a process that helps the organizations take critical decisions and deliver offers that
are anticipated.
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Customer Analytics
This analytics offers the organizations customer insights necessary to take these decisions.
Customer analytics uses techniques such as market segmentation, predictive analytics, data modeling,
and visualization. It plays a pivotal role in the prediction of customer behavior
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Customer Analytics - Example
Customer Acquisition and Customer Retention: All telecom companies these days use different
marketing methods to retain their customers.
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Financial Analytics
This type of analytics is the new way to drive competitive advantage. It helps financial executives explore
different ways to answer specific finance-related business questions and forecast future financial
situations. In today's dynamic business environment, financial analytics helps the finance function to
bring greater value to the organizations.
Financial analytics helps the companies to take multiple views of their data and derive insights that will
help them take necessary actions.
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Financial Analytics - Example
Consolidation of Financial Statements: Financial statements are reports prepared with the sole purpose
of maintaining business accounts in a timely manner. These statements showcase financial position of
the company to the market, stakeholders, shareholders, government, and general public. These
statements give a clear and detailed overview of the company’s financial position to the investors and
creditors.
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Performance Analytics
Performance analytics is the practice of using Data and Technology to study how our business is
performing to continuously make it better. Like managing daily operations, planning strategies and
budgeting for business, meeting service level agreements, and pinpoint the areas of improvement.
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Performance Analytics - Example
In Human Resource Management, the performance of the employees is monitored on a regular basis
keeping in mind the parameters dependent on the type of organizations and expectations. Performance
analytics gives companies enough time to take corrective actions for improving the performance of the
employees in time, if required, thus improving the productivity and output of the companies.
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Risk Analytics
In today’s dynamic business environment where things change at a rapid pace, the rate of risks is very
high. The insecurities caused by these risks affect the success of the business.
Risk analysis tries to foresee the uncertainties of the predicted future that helps to evaluate a project’s
success or failure.
Organizations are trying to define and understand their tolerance level for risks. With the help of risk
analysis, organizations try to manage and mitigate the risks as they can be identified, measured and
planned, thus allowing the decision makers enough time to take wise decisions and corrective actions.
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Types of Risk Analytics
Quantitative risk analysis quantifies the possible project results specific to a project. This analysis tries to
numerically evaluate the possibilities of various adverse events and predict the losses a company would
go through if any of these possibilities come true.
Qualitative risk analysis is performed on almost all risks and is not numerically defined. This method
involves defining various project-related threats and risks, determining the extent of these risks and
proposing corrective actions to avoid these risks.
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Example - Risk Analytics
In the Banking Industry, Credit Scores are built to predict an individual’s delinquency behavior and is
used to represent the credit worthiness of each individual.
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Corruption
Corruption is understood as the unethical conduct by a person or a group of people to generate illegal
profit generally to acquire personal benefit. It drastically affects the confidence and trust of the parties
involved and thus hampers the achievement of project goals. it is one of the most common risks to be
taken into account.
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Key Takeaways
Now that we’ve learned about the introductory features of Business Analytics,” let’s have a look at the
key points of this lesson.
Analytics is a scientific process to examine raw data to draw meaningful and logical conclusions
from the data and is used across industries to derive crucial business decisions.
Based on the current and future needs of the Business, analytics has been divided in to four
different types, namely:
o Descriptive, which explains what has happened.
o Diagnostic, which identifies why it did happen.
o Predictive, which determines what could happen.
o Prescriptive, which talks about what should happen.
Business Analytics is divided into various areas based on its use and functionality across business
divisions such as Customer Analytics, Financial Analytics, Performance Analytics, and Risk
Analytics.
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ANSWERS:
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Lesson 2— Formatting, Conditional Formatting, and
Important Functions
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What you will learn
In this lesson, you will learn about custom formatting, how to use conditional formatting and formulas,
and how to implement logical, and statistical and mathematical functions.
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Formatting
Formatting, as the name suggests, helps you to format the data using different techniques making the
data easy to read and analyze.
The right formatting techniques applied to the worksheets help the users present the data efficiently.
Conditional formatting, a type of formatting, helps the users to apply formatting to specific cells so that
the data makes more sense.
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Formatting
This type of formatting helps to add patterns and trends to the raw information using different colors,
icons, formulas, etc.
For example, if we want to format a large number 1,000,000 as 1.0 M, or we want to format values in
our Sales range segregating the values that are above target, below target, or meet the target, then all
this can be done with the help of the formatting and conditional formatting options available in Excel.
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Functions in Excel
Excel provides a large number of logical and statistical and mathematical functions, such as Vlookup,
Hlookup, And, If, Not, Rank, Quartile, and many more that help the users to perform calculations ranging
from basic to complex scenarios. These built-in functions help you to manage data and perform
descriptive statistical analysis.
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Formulas
Excel also offers a wide range of important formulas that help perform many common tasks. These
formulas may be as simple as basic addition or it could be complex combination of built-in Excel
functions. Before going into details, let us start this lesson by defining the objectives of this lesson.
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What’s in it for me
Understand how to use Custom Formatting to format number and date values
Illustrate the use of Conditional Formatting in Excel
Perform logical operations through Logical Functions
Find position and value of required fields using Lookup and Reference Functions
Understand various Statistical Functions
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Custom Formatting
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Custom Formatting – Need
The worksheets appear more polished and easy to read if proper formatting techniques are applied to it.
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Basic Formatting
We can format the cells in Microsoft Excel manually by selecting fonts, font color, font size, background
colors, and borders. We can also use numerous predefined table styles (or quick styles) to quickly format
a table automatically. This is basic formatting in Excel.
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Custom Formatting
If these built-in formats neither meet our needs nor display the data in the format that we require, we
can create our own custom format.
In this topic, we will focus on custom formatting in Excel. Say, we want to display 1,532,000 as 1.53 M or
1st-Jan-2016 date with weekday as 1st-Friday-Jan-2016. Here, we can use custom formatting feature of
Excel. Let’s see how we can accomplish this in Excel.
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Conditional Formatting
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Conditional Formatting - Need
A worksheet may contain thousands of rows of data. By simply examining the raw information, it would
be difficult to discern patterns and trends.
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Conditional Formatting
Conditional formatting helps us visualize data and make worksheets easier to understand. It quickly
highlights important information in a spreadsheet by using colors, icons, and data bars.
It changes the appearance of one or more cells when cell values meet certain conditions.
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Conditional Formatting Rule
To do this, we need to create a conditional formatting rule. For example, a conditional formatting rule
can be: If the value is greater than $5000, color the cell yellow. By applying this rule, we can quickly see
which cells contain values greater than $5000.
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Conditional Formatting - Presets
Excel provides predefined styles to quickly apply conditional formatting to the data.
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Conditional Formatting – Presets
Data Bars: Data Bars are horizontal bars added to each cell, much like a bar graph.
Color Scales: Color Scales change the color of each cell based on its value. Each color scale uses a
two- or three-color gradient.
Icon Sets: Icon Sets add a specific icon to each cell based on its value.
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Logical Functions
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Logical Functions
Logical functions evaluate a cell or cells for criteria and returns a Boolean value, True or False.
In this topic, we will cover various logical functions like IF, AND, OR, NOT, True, and False.
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Lookup and Reference Functions
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Lookup and Reference Functions
Let us now study about different lookup and reference functions used in Excel, such as VLOOKUP,
HLOOKUP, MATCH, INDEX, and OFFSET function.
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Lookup Functions - Types
The VLOOKUP function lets us search for specific information in the current worksheet. Say we have a
list of students with marks, we can search for the marks of specific student.
If our table is in the horizontal format and we want to search for specific information, then we use
HLOOKUP function.
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Reference Functions – Types
The INDEX function returns a value from a specific position in a specific column in a list.
The OFFSET function returns a reference to a range that is a specific number of rows and columns from
another range or cell.
The MATCH function searches for a specified value or item in single-dimensional array, and then returns
the relative position of that item in the array.
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Statistical Functions
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Statistical Functions
A variety of Statistical functions are available in Excel to perform calculations ranging from basic
functions (Mean, Median, and Mode) to the more composite distribution and tests (Binomial or Chi-
Square).
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Statistical Functions – Types
In this topic, we will cover various Statistical Functions such as SUMIFS, COUNTIFS , PERCENTILE,
QUARTILE, Standard Deviation, and Median.
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Statistical Functions – Types
SUMIFS and COUNTIFS are the most frequently functions in Excel. These functions allows us to perform
count and sum based on one or more criteria.
COUNTIFS function works in a manner to SUMIFS. It counts the number of cells in a given range when
certain criteria are met.
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Statistical Functions – Types
Excel has functions to calculate sample standard deviations (STDEV).Standard deviation determines how
dispersed is the data from the Mean.
Rank function is used to compare number from the rest of the numbers in the list in any order whether
ascending or descending. This function returns the rank of the number relative to other values in the list.
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Key Takeaways
Now that we’ve learned about Formatting and Important Functions, let’s have a look at the key points of
this lesson.
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ANSWERS:
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Lesson 3— Analyzing Data with PivotTables
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Need of PivotTable
Doing a proper analysis of the available data helps companies make critical business decisions. But
sometimes it’s difficult to understand where to start, especially when the data is huge.
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Why PivotTable
Excel provides an incredibly powerful tool called as PivotTable that makes it easy to tabulate and
summarize data.
It is an important tool for data processing and is found in data visualization programs such as
spreadsheets or business intelligence software.
Excel allows us to summarize data by writing thousands of formulas. PivotTable is a tool that can make
life easy; it can save us a lot of time and effort, and gives us insights into the data that is otherwise too
hard to discover.
A PivotTable can instantly calculate and summarize data in a way that's both easy to read and
manipulate.
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PivotTable – How it works
One can design a PivotTable by simply, dragging and dropping relevant information into the appropriate
boxes. This tool quickly pivots or reorganizes data allowing us to answer different questions and even
experiment with the data to discover new trends and patterns.
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Filters
A PivotTable helps to extract the important information from a large, detailed dataset. Sometimes, the
focus is required on just a certain section of our data. Filters help us narrow down the data in the
PivotTable, extracting the required information.
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Slicers
Another important tool of Excel, Slicers, makes filtering data in PivotTables even easier.
In this lesson, we will learn about PivotTables, how to create them in Excel, and how to design them
according to requirements. The concepts covered in this lesson will help us understand how to quickly
analyze data in the form of tables.
Before going into details, let us start this lesson by defining its objectives.
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What’s in it for me
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PivotTables
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PivotTable – Introduction
PivotTables are very useful and powerful features of Excel. They can be used to summarize, analyze,
explore, and present data in a tabular form.
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Why PivotTable
Consider the given sample sales data, which includes the following data fields:
Dates
Order ID
Product
Salesman
Region
Number of Customers
Net Sales
Profit/Loss
Let's say we want to determine the net sales done by a salesman in each region. Analyzing this manually
would be time consuming and difficult as the data for each region appears on multiple rows, and we
would need a total of all the different orders individually.
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PivotTable - Features
Here, PivotTable comes into play and becomes a life saver. This data can be analyzed easily by creating a
PivotTable. This feature allows us to calculate and summarize the data instantly, which is both easy to
read and manipulate.
Once we have created a PivotTable, we can quickly pivot or reorganize data to answer different
questions.
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Grouping in PivotTable
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Grouping in PivotTable
It is often useful to group the fields in a PivotTable by the header values. Grouping data in a PivotTable
allows us to group the data for any field added as a row or a column. Excel can do this automatically for
numeric values (including dates and time).
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Custom Calculation
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Custom Calculation
Sometimes, there is a need to change the way the values are displayed in the PivotTable.
The value can be displayed in terms of a percentage instead of a total or an average of the values instead
of summing them.
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Calculated Field and Calculated Item
Next, we will learn about the Calculated Field and Calculated Item features.
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Calculated Field and Calculated Item
Once we have created a PivotTable, we can add calculated fields and calculated items in it.
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Calculated Fields
Calculated fields help us enhance the results by allowing us to write our own formulas. This functionality
helps to create a new field in the table that performs the calculations based on other pivot fields. Let us
understand how to use these fields with the help of an example..
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Calculated Item
We can also add one or more calculated items in a PivotTable field apart from the existing items.
Calculated items are used to perform calculations between items within the fields.
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Slicer
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Filters
Sometimes, depending on the need and reason for data analysis, focus is required on just a specific
section of the data. The Filters feature available in Excel makes it quite easy to narrow down the data in
the PivotTable, extracting the required information.
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Slicer
In this topic, we will study about the easy-to-use filtering components known as slicers.
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Slicer
Slicers contain a set of buttons which make filtering data in PivotTables easier and quicker. We do not
have to open the drop-down lists to find the items we want to filter. We can create slicers for any field
and can filter a PivotTable by selecting the type of data we want.
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Key Takeaways
Now that we’ve learned how to analyze Data using PivotTables, let’s have a look at the key points of this
lesson.
PivotTables are used to summarize, analyze, explore, and present the data in the form of a table.
Grouping data in a PivotTable can help to show a subset of data to be analyzed.
In a PivotTable, summary functions in value fields can be used to combine values from the
underlying source data.
Formulas can be created in the Calculated Fields and Calculated Items.
Slicers are easy-to-use filtering components that contain a set of buttons used to quickly filter
the data in a PivotTable.
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ANSWERS:
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Lesson 4— Dashboarding
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What you will learn
This lesson will explain how to create and format different types of charts such as Thermometer and
Pareto Charts.
It will also cover the importance of interactive charts and Form Controls such as Combo box, Check box,
and Radio buttons.
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Dashboarding - problem
Let’s say a large Automobile Component Manufacturer is looking for a detailed analysis of Profit/Sales
across various regions in a product-wise manner.
The dataset is huge and scattered across the regions. Collating all these datasets and analyzing the profit
and sales values across various region is a difficult task.
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Dashboarding - Example
Using dashboards, the data visualization tool of Excel, it is easy to create the detailed analysis reports.
These dashboard reports will provide insights and alert us in case of negative trends or projections for
Profit/Sales in specific regions which can then be used to develop future strategy.
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Dashboards
Dashboards are highly effective in validating the effectiveness of the matrices captured over time and
bringing out the leading trends. Dashboards help consolidate and organize these metrics through a
summary.
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What’s In It for Me
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What is a Dashboard
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What is a Dashboard
When it comes to large or complex data sources, we might face difficulties in reviewing the detailed
views.
Well, to see the views clearly, we can create an interactive dashboard to limit the data shown.
A dashboard is generally defined as a real-time tool which has an easy-to-read user interface showing a
graphical presentation of data.
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Dashboard - Properties
It is an efficient way to extract data to turn it into actionable insights. Dashboard reports are very
popular these days; Dashboards help the reader to quickly analyze the data and take action accordingly.
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Appropriately Designed Dashboard
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Principles of Great Dashboard Design
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Principles of Great Dashboard Design - Need
What are principles of great dashboard design? This is a very tricky question as it is easier to recognize
an exceptional dashboard design rather than describing it. A good business dashboard is an
indispensable tool when designed appropriately. Unfortunately, most dashboards are overstuffed,
sluggish, and, ultimately, too hard to use. It’s all about presenting the right datasets in a seamless and
understandable manner.
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Points to Consider
Now we will learn a few key points which we need to consider before designing a dashboard.
We need to take care of the target audience for whom we are designing the dashboard. For example, if
we are designing it for a Managerial level, we can include associate-level analysis, but if we are designing
it for a CEO level, we should include analysis for the business level as well.
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Points to Consider
We need to take care of what KPI’s (Key Performance Indicators) we can add in our dashboard. In the
below screenshot we have Profit and Sales data Region wise, product wise, and salesman wise. So
management can easily see the trend and take relevant actions accordingly.
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Points to Consider
According to our target audience, we can always decide first which type of dashboard we are planning to
design.
There are commonly three types of dashboards: Operational, Analytical, and Strategic.
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Points to Consider
No scrolling: It is best, if we are able to see everything at once. We should try to avoid fragmenting our data
by having to scroll.
Allow drill-down capabilities within dashboards: It’s good to add form controls in the Dashboard like Combo
box, Checkbox etc. so user can easily drill down the data and see the result.
Include actionable information: We should always try to include information which prompts the user to
initiate an action.
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Creating Charts in Excel
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What are Charts
A worksheet may contain thousands of rows of data. By simply examining the raw information, it would
be difficult to see patterns and trends.
Charts allow us to represent the data graphically, making it easy to analyze comparisons and trends.
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Different Chart Types
In Excel, number of chart types are available like line, column, bar, pie, etc.
The selection of right chart type depends on what our data represents and how we want to visualize it.
We can choose the chart type that best fits our data.
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Different Chart Types
Column Charts are used when we want to work with variety of data and perform comparisons between
them.
Line charts are used to depict trends in data and illustrate its progression over time.
Pie Charts compare proportion of each category, where each category is shown as a slice of the pie.
Bar Charts are used to compare data by displaying values using horizontal columns.
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Thermometer Chart
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Thermometer Chart
In this topic, we will learn how to create a chart which looks like a thermometer, that is, a Thermometer
Chart.
It is used to represent data, when we have the actual value and the target value. This chart shows how
much we have achieved from our target.
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Pareto Chart
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Pareto Chart
A Pareto chart contains both a column chart and a line graph. In this chart, the line graph represents the
cumulative total and column chart represent the individual values arranged in descending order.
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Pareto Chart
The purpose of the Pareto chart is to highlight the most important/crucial factor among a set of factors.
It is used as a basic tool for quality control as it allows us to easily determine the common problems and
issues.
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Form Controls in Excel
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Form Controls in Excel
Form Controls are objects, which give functionality to interact with our data in Excel.
Excel provides a number of controls that are useful for selecting items from a list. The different form
controls available in Excel are:
Labels
Group Box
Button
Check box
Option button
List box
Combo box
Scroll bar
Spin button
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Key Takeaways
Now that we’ve learned about Dashboarding, let’s have a look at the key points of this lesson.
Dashboard reports help user to quickly analyze the data and take action accordingly.
Charts allow us to represent the data graphically, making it easy to analyze comparisons and
trends.
The Thermometer Chart depicted how much we have achieved from our target.
A Pareto chart contains the line graph representing the cumulative total and column chart
representing the individual values arranged in descending order.
Form Controls are objects, which gives functionality to interact with our data in Excel.
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ANSWERS:
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Lesson 5— Analytics with Excel
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What you will learn
Hello and welcome to Business Analytics with Excel course offered by Simplilearn.
In this lesson “Analytics with Excel,” you will learn how Excel helps improve your ability to collect,
analyze, and forecast business and financial data to generate valuable insights and representations.
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What–If Analysis
Let’s say, you need to calculate a missing value from the given data. Say, you decide to solve it yourself,
plugging in different numbers till you find the right value, a task that will undoubtedly involve a lot of
time and effort. Although achieving this task would be remarkable, with the help of the what-if analysis
feature of Excel, we can manipulate any kind of data quickly and easily.
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What-If Analysis Tools
With the help of this feature, it is possible to experiment even with the incomplete data. In Excel, there
are various what-if analysis tools, such as Goal Seek, Scenario Manager, Data tables, and Solver.
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Scenario
Let us take a scenario to understand the use of these tools in detail. Suppose, you want to buy a house
through Home Mortgage Loans offered by a bank. You need to calculate the terms of loan. With the help
of what-if analysis tools, you can calculate it easily.
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What-If Analysis Tools
The Goal Seek evaluates the payment formula and returns new values to fit your desired payment.
With goal seek, you can even work backward. The Scenario Manager lets you substitute input values
for multiple cells. This way, you can view the results of different input values at the same time.
Data tables allow you to do a comparative analysis of the available data. It also allows you to view
the result in the table without changing the original formula's references.
With the Solver what-if analysis tool, you can find an optimal solution for a formula in one cell by
adjusting the values in other cells according to your specifications and constraints.
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What’s in it for me
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Histogram
Before experimenting with data, you need to represent the data graphically to understand them. This is
done with the help of Histogram.
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Histogram – Introduction
A histogram is a graphical representation of the distribution of a single variable. The statistical methods
need to determine whether our data is normal or bell-shaped. A histogram is used to quickly check if the
data is normal or not.
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Understanding Datasets
Consider the example shown on the screen. This is the dataset that keeps track of resolved calls
answered by each employee with respect to the call duration in a BPO organization.
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Class Intervals
A Class Interval is the size of each class into which a range of a variables is divided.
For example, in our dataset, you want to check the number of calls answered in a given time interval. So,
for this histogram, the minutes bucket will be the class interval.
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Solver Add-in
Now that we have understood how to create histograms in Excel, let’s move on to the next Topic, Solver
Add-in in Excel.
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Solver Add-in
In Excel, Solver Add-in is used to solve complex Linear and Non Linear-Problems. To use the Solver Add-
in, we first need to load it in Excel.
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Goal Seek
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What-If Analysis
In Excel, a number of powerful tools are available to perform complex mathematical calculations, What-
if analysis is one of these tools.
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What-If Analysis Definition
What-if analysis is the process of changing the values in cells to see how those changes will affect the
outcome of formulas in the worksheet. This feature can help us experiment and answer questions with our
data, even when the data is incomplete.
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What-If Analysis - Types
There are three kinds of What-if analysis tools that come with Excel, namely Scenario Manager, Goal
seek, and data tables.
Let’s start with the first what-if analysis tool, Goal Seek.
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Goal Seek
Whenever we create a formula or function in Excel, we put various parts together to calculate a result.
However, Goal Seek works the other way round. It allows us to start with the desired result, and it
calculates the input value which will give us that result.
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Scenario Manager
Let us now move to the second what-if analysis tool Scenario Manager.
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Scenario Manager
It is a built-in tool that allow users to change 32 variables simultaneously. With the help of Scenario
Manager, we can create scenarios with different sets of values and switch between them.
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Data Tables
Now that you are familiar with two what-if analysis tools, Goal Seek and Scenario manager, let us look at
the last what-if analysis tool, Data tables.
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Data Table
Data tables take sets of input values and determine possible results.
Instead of creating two different scenarios in Excel, you can quickly try out different values for formulas
by creating a data table.
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Descriptive Statistics
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Descriptive Statistics
In addition to this, Excel also provides a data analysis tool called Descriptive Statistics which produces a
summary of the key statistics for a dataset.
Excel provides a great feature to quickly provide statistical data like sample variance, mean, and
standard deviation for data in a few clicks.
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Key Takeaways
Now that you’ve learned how to perform analytics in Excel, let’s have a look at the key points of this
lesson.
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ANSWERS:
5 Under Data tab, where will you find the Scenario Manger is available under What-If
command Scenario Manager? Analysis.
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Lesson 6— Data Analysis using Statistics
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Statistical Analysis
Many businesses rely on statistical analysis tools to organize data, evaluate their performance and
predict the future trends based on the information.
Statistical Analysis involves the collection, examination, summarization, manipulation, and interpretation
of quantitative data to discover underlying causes, patterns, relationships, and trends.
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Example-Statistical Analysis
For example, ABC LLC is a financial analytics and research organization that needs to determine how
stock prices are fluctuating in various emerging economies.
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Example-Statistical Analysis
Based on the historical records of the market fluctuations and stock market data, the firm can use the
moving average tool. This tool forecasts the price trends easily for any number of days based on data
from previous months. In addition, it also predicts the trends for the upcoming month by creating a
moving average chart in a matter of seconds.
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Overview-Statistical Analysis
In this lesson, you will learn about various statistical tools like Moving Average, Hypothesis Testing,
Anova, Covariance, Correlation, Regression, and Normal Distribution in Excel.
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Statistical Analysis in Excel
Excel is a widely used statistical package which serves as a tool to understand statistical concepts and
perform calculations. We can provide the data and parameters for each tool, and using the appropriate
statistical macro functions, the tool calculates and displays the results in an output table and generates
charts.
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Data Analysis Command
These tools are available under Data Analysis command under Data tab. If the Data Analysis command
is not available, we need to load the Analysis ToolPak add-in.
Before going into details, let us start this lesson by defining the objectives of the lesson.
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Objectives
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Moving Average
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Introduction-Moving Average
The Moving Average evaluates data points by creating a series of averages of different subsets of the
complete dataset. It is mainly used to forecast long-term trends in the data. We can calculate a moving
average for any period of time.
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Hypothesis Testing
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Introduction-Hypothesis Testing
A hypothesis test is used to determine whether there is enough evidence in a data sample to infer that a
certain condition is true for the entire population.To understand the characteristics of general
population, we generally take a random sample and analyze the properties of the sample. We then test
if the identified conclusions correctly represent the population or not.The purpose of hypothesis testing
is to choose between two competing hypotheses about the value of a population parameter. For
example, one hypothesis might claim that the wages of men and women are equal, while the other
might claim that women earn more than men.
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Types of Hypothesis
Hypothesis testing is formulated in terms of two hypotheses. They areNull Hypothesis and
Alternate Hypothesis.
The null hypothesis is assumed to be true unless there is strong evidence to the contrary.The
alternate hypothesis is assumed to be true when the null hypothesis false.
Let’s understand the null hypothesis and alternate hypothesis using a general example.
Null hypothesis attempts to show that no variation exists between variables and alternative
hypothesis is any hypothesis other than the null. For example, say a pharmaceutical company
has introduced a medicine in the market for a particular disease and people have been using it
for a considerable period of time and it’s generally safe. If the medicine is proved to be safe,
then it is referred to as null hypothesis. To reject null hypothesis, we should prove that the
medicine is unsafe. If the null hypothesis is rejected, then the alternative hypothesis is used.
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Hypothesis Testing(t-test)
These are the basic concepts of hypothesis testing. Let’s now understand how to perform the t-test in Excel.
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ANOVA
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ANOVA-Introduction
ANOVA is a statistical method that stands for analysis of variance. ANOVA is a collection of statistical methods
used to compare the means of different groups. The logic behind this analysis is to identify the variance in the
population.
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Difference from t-test
With the t-test, we can analyze variance between two groups only. But with the help of ANOVA, we can
test the null hypothesis between two or more groups.
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Covariance
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Introduction-Covariance
The covariance determines the relationship between two random variables—how they change together.
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Types of Covariance
Alternatively, if the variable X decreases as Y increases, or shows opposite behavior, the covariance is
negative.
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Correlation
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Introduction-Correlation
Correlation is a statistical measure that indicates the extent to which two or more variables fluctuate
together. For example, height and weight are related; taller people tend to be weigh more than shorter
people.
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Correlation Coefficient
Here, we will calculate the correlation coefficient, which has a value between -1 and +1. This coefficient
tells us how strongly two variables are related to each other. If correlation coefficient is +1, we call it a
perfect positive correlation. This implies that, if one variable increases, then other variable also
increases, and vice versa. If the correlation coefficient is -1, we call it a perfect negative correlation. This
implies that if one variable increases, the other decreases. A correlation coefficient with value 0
indicates no correlation. In Excel, CORREL function is used to calculate correlation.
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Regression
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Introduction-Regression
Regression is a statistical measure that attempts to determine the strength of the relationship between
one dependent variable (usually denoted by Y) and a series of other changing variables (known as
independent variables).
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Normal Distribution
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Introduction-Normal Distribution
The normal distribution is an important class of statistical distributions. All normal distributions are
symmetric and have bell-shaped curves with a single peak.
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Importance of Normal Distribution
Normal distribution helps us to find the probability distribution for various variables such as rainfall,
height, weight, manufacturing error, weight error, and test scores. To create a normal distribution curve,
we need to specify two quantities: the mean, where the peak of the density occurs, and the standard
deviation, which indicates the spread of the bell curve.
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Empirical Rule- Normal Distribution
All normal density curves satisfy the Empirical Rule or (68-95-99.7% Rule) in Statistics. This rule states
that:
68% of the observations fall within 1 standard deviation of the mean, i.e. , between Mean –
Standard Deviation and Mean + Standard Deviation.
95% of the observations fall within 2 standard deviations of the mean, i.e., between Mean –
2*Standard Deviation and Mean + 2*Standard Deviation.
99.7% of the observations fall within 3 standard deviations of the mean, i.e., between Mean –
3*Standard Deviation and Mean + 3*Standard Deviation.
Thus, for a normal distribution, almost all values lie within 3 standard deviations of the mean.
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Key Takeaways
The Moving Average evaluates data points by creating a series of averages of different subsets
of the complete dataset.
The Hypothesis testing is used to test the null hypothesis.
ANOVA is a collection of statistical methods used to compare the means of different groups.
The covariance determines the relationship between two random variables, how they change
together.
Correlation is a statistical measure that indicates the extent to which two or more variables
fluctuate together.
Regression is a statistical measure that attempts to determine the strength of the relationship
between one dependent variable and a series of other changing variables.
All normal distributions are symmetric and have bell-shaped curves with a single peak.
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ANSWERS:
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Lesson 7— Power BI
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Need of Power BI
Data analysis is all about the detailing of various forms of data. We often end up working overtime to
gather and hunt down our data. The data might be in the form of spreadsheets or custom reports or in
the cloud or a hybrid of two. That’s where we get lost, preventing us from getting the insight we need, to
make the best decisions. Here comes Power BI, which makes it easy for anyone to compile all the
information.
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What is Power BI
Power BI is a cloud-based business analytics service that gives us a single view of critical business data. It
brings to life details with interactive live data.
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Dashboards
With Power BI, dashboards help us keep a finger on the pulse of our business. It connects to multiple
datasets to bring all of the relevant data together in one place.
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Features of Power BI
This lesson will introduce to the four most powerful features of Power BI: Power Pivot, Power View,
Power Query, and Power Map.
Note that these add-ins can only be used in Microsoft Excel 2013 and later versions of Excel.
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Objectives
Use Power Pivot to create PivotTable from multiple locations and different sources
Create interactive reports using Power View
Make use of Power Query to combine data from multiple sources
Create 3D charts using Power Map
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Power Pivot
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Power Pivot - Introduction
Power Pivot is an easy-to-use data analysis tool that can transform huge quantities of data into logical
information. This incredible Excel tool can give your data meaning. With Power Pivot, you can import
data from multiple locations and various sources. This tool has made calculation very easy and at a rapid
pace.
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Power Pivot
In both Excel and Power Pivot, a data model can be created which is a collection of tables with
relationships.
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Power Pivot
With the Power Pivot tool, we can create tables, edit data in them, create relationships between them,
create calculations, hierarchies and many more such tasks can be performed.
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Power View
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Power View
Power View is another extraordinary feature of Microsoft Excel 2013. It is a great dashboarding tool that
will help to visualize and explore your report in the most interactive manner. Power View provides
intuitive ad-hoc reporting for data and business analysts, decision makers of organizations, and
information workers. Power View has some improved versions of tools such as charts, maps, slicer,
hyperlink and many more..
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Power Query
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Power Query
Power Query is another amazing Excel add-in that enables you to import, manipulate, transform, append,
merge, enrich, consolidate, and automate your data processes. It lets you discover the data, reshape it, and
combine the data coming from a wide variety of sources.
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Power Query
With the help of this tool, we can discover, combine, and refine data across a wide variety of sources like
relational, structured and semi-structured, OData, Web, Hadoop, Azure Marketplace, and many more.
Power Query has the ability to search for public data from sources such as Wikipedia etc.
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Power Map
Every worksheet comprises different cards that you can show or hide. Along with the mark type selector, you
can also control the Color, Size, Label, Detail, Tooltip, Shape, and Angle.
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Power Map
Another tool that is available in Microsoft Excel is Power Map which is a kind of an extension of Power
View capability as it lets you visualize the data in a 3D format. It lets you discover and share new insights
as you are able to plot the data in a 3D format and analyze it from different perspectives.
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Power Map
Power Map is a three-dimensional (3-D) data visualization tool available in Excel. It lets us visualize
information in a new format different from traditional 2D tables and charts. With the help of Power
Map, we can analyze data from different perspectives by viewing the data in geographic space and
visualize variation in data with time.
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Key Takeaways
Now that we’ve learned about Power BI tools, let’s have a look at the key points of this lesson.
Power Pivot is an easy-to-use data analysis tool that can transform huge quantities of data into
logical information at a great speed.
Power View is a dashboarding tool used to visualize and explore the report in an interactive
manner.
Power Query tool discovers, combines, and refines data across a wide variety of sources.
Power Map is a 3D data visualization tool used to analyze data in geographic space.
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ANSWERS:
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