Doc. No.

tbs/ssa/0001
Shiv Samatha Associates
Rev. No. 0001
Date 26-07-2018
TITLE: Primary Questionnaire for Company
Page 1 of 1

Brand Positioning for Shiv Samartha Primary Questionnaire

1. What is the Vision and Mission of company? (1 year---5 years--- 10 years)

2. Company and Product Briefs with Pricing

3. What is consumer segmentation? Any key insight in to consumer behavior?

4. Who are the major competitors and what are their strategies?

5. How management wish to project company OR how management wish

other people to perceive the company

6. What are the qualities that clients most appreciate about the company?

7. Have management done SWOT analysis?

8. How can company differentiate herself from others?

9. What is USP or key benefits or salient features?

10.Does company have corporate identity?

11.What is current media strategy? (Advertising --- Promotion)

12.What is the current marketing strategy?

13.What is the current digital strategy? (Online Marketing)

14.What is the PR policy?

15.What will be tentative media budget? (Past--- Plan for future)

16.Any specific strategy for Indian Market and International Market?

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