Hands-on Exercise No.

2
Batch-05
E-Commerce Management

Submitted By: Zeeshan Naveed

Tasks:

1) Create an online E-Commerce store with 5 products using any freely

available tools i.e Facebook, Wix.com or Squarespace.com. Attach
screenshots and share URL of your store. (4 Marks)

https://web.facebook.com/Trendy-Garments-108346787331302/
2) How will you market your store using organic (non-paid) techniques?
Enlist 5 techniques for organic Facebook and Google marketing of your E-
Commerce store. (2 Marks)
 >Be active on your Online Store & Social Media
 >Enable shopping on Instagram & Facebook Page
 >Make sure your website is responsive & SEO Optimized
 >Integrate social media into your site & Vice Versa
 >Look for your competitors.

3) What are some limitations of methods used for organic marketing of

online stores using Facebook/Google? Enlist 5 limitations of
Facebook/Google organic advertisement. (2 Marks)
 >Lack of Control on your Posts.
 >Long-Term Investment & no Instant Traffic
 >Not offers measurable & Predictable Results
 >Less Targeted Posts
 >It’s Disappointing in Short Term

4) Search for Digital (non-physical) products online. Fill column “Example 2 &
3” of the following table using guidelines from column “Example 1”. (2
Marks)
 Example 1 Example 2 Example 3
Category
Products Websites Products Websites Products Websites
Selling Selling Art Art Prints https://www.artp Fonts https://www.fontsh
Photography Photography photography al.com/ op.com/
Art Products Art Products www.lumas.co
m
Selling Video HD Movies Movies and TV HD Movies https://www.movi TV Shows https://www.amazo
Content Online shows DVDs esunlimited.com/ n.com/
www.netflix.co
m
Selling Software Online PC Soft https://www.soft Mobile Apps https://play.google.
Software and software store waremedia.com/ (Android) com/store/apps/?hl
Apps www.royaldisc =en
ount.com
Selling Healthcare, Online doctor Professional https://supertaske Online Services https://www.fiverr.c
Professional Education www.ringadoct Services r.pk/ om/
Services or.com
Selling E-Books, Online book Online Slides & https://www.slide Online Courses https://www.udemy
Educational Online store Documents share.net/ .com/
Content Courses www.booksinn.
com.pk